This is post #5 in a series of 10 on the intersection of PR and SEO. We’ll discuss a few best practices content SEO tactics as well as a few things to avoid.
While there is much to understand about successfully implementing and maintaining search engine optimization efforts, there are a few fundamental concepts worth starting with, including the notion of quantity, quality and time as appropriate to content and links. For the most part, the more web pages, digital assets and inbound links, the better the search visibility. Each link is a conduit and each page is a potential entry point into the web site.
As a general guideline, the same is true with quality. The higher quality content and link sources, the more competitive advantage for better search results.