Comments on: Essential Press Release Optimization Tips

By: Lee Odden

Lee Odden — Mon, 22 Jun 2009 18:23:33 +0000

Thanks Monika. There’s more than enough “can’t see the forest for the trees” going on with those trying to gain leverage with optimizing news content. They forget that in the end, it’s people, not search engines that they want to influence.

By: Monika Maeckle

Monika Maeckle — Mon, 22 Jun 2009 18:08:19 +0000

Great tips. Thanks for putting them all in one place. Ditto this: people ALWAYS come before search engines.

AGain, nice job.

Monika Maeckle, Vice President New Media, Business Wire

By: Nancy Shapira-Aronovic

Nancy Shapira-Aronovic — Sat, 20 Jun 2009 14:45:57 +0000

Great post. PR professionals have to get this stuff right. I see that you dont list any information on Analyst Relations–which is a great marketing tool for technology companies and goes hand in hand with PR. My blog talks about that so would be glad to get some link love.. Will put you on my blog roll.

By: Alex

Alex — Mon, 01 Jun 2009 17:29:27 +0000

That was a very well written blog post. It is also important to know that when choosing a press release company, you do not have to spend a ton of money on press releases for optimization. I have seen press release services charge a huge amount of money for their services. I have also seen companies that charge a lot less and you get the same SEO optimized press release results.

By: Diana Lipps

Diana Lipps — Fri, 08 May 2009 18:34:06 +0000

As a pr gal that’s been around the block a few times, I appreciate your insisting, Lee, that press releases be written for people, not just search engines. While optimizing press releases is an art in and of itself, we can’t forget the end user. Thanks for another well written and informative blog post.

By: Chuck SEO Harmon

Chuck SEO Harmon — Fri, 08 May 2009 17:28:51 +0000

Well written post.

Some basic and very good advice for anyone trying to utilize all the tools available for SEO.

Your comment about optimizing for people first is worth the whole price of admission.

Thanks for a very insightful and educational post.

By: Todd DiRoberto

Todd DiRoberto — Fri, 08 May 2009 16:49:15 +0000

This was very informative, thank you!

Todd DiRoberto

By: Steve Farnsworth @TheRealPRMan

Steve Farnsworth @TheRealPRMan — Thu, 07 May 2009 23:24:23 +0000

I think that you have nailed it. The PR 2.0 professional today needs to add these SEO techniques to their bag of tricks. All your suggestions are great. I would add writing a newspaper/magazine quality version, and posting it to a popular article site (e.g., HubPages, Ezine), too.