Comments on: Pull PR and Newsroom Optimization Tactics

By: Matt Anderson

Matt Anderson — Fri, 22 May 2009 10:01:03 +0000

Hi,

All good and thanks. We use wordpress based technology for our press rooms and this takes care of a large amount of SEO requirements. SEO optimsed titles and links are enough. Tagging is extremely useful for journalists.

We also make sure that the RSS is hooked up to Feedburner and Twitter to make sure that journalists can receive news in a number of ways.

Finally I think that it is essential to enable bookmarking technology on all press releases to assist your readers in helping you spread the news.

Matt Anderson (Aka Media Mouse)

By: Chris Bechtel

Chris Bechtel — Tue, 12 May 2009 18:44:25 +0000

Thanks Lee. Good post. As you suggest, the key is to have the ability to easily post lots of relevant (keyword driven) content in multiple formats so that content can be found in search, shared by others and generate inbound links. We make that easy by providing a keyword research tool, a feed aggregation submission engine and a blog along with the newsroom. Still, it’s all about the content. The best solution is one that allows a user to focus on their content and their audiences and not the underlying technology.

By: Willy Gissen

Willy Gissen — Sat, 09 May 2009 18:59:18 +0000

Do you recommend we submit a newsroom (or other) blog to the entire list of blog search engines accessed via the link in this entry? Or can links from the lesser blog search engines hurt our general SEO?

By: Karl Foxley

Karl Foxley — Fri, 08 May 2009 22:28:39 +0000

What I like the most about visiting this site is I either find a new source of quality information (other blogs etc) or I take away a snippet of knowledge that gets me thinking about how I can implement it into my online business and that of my clients.

I’m now going to go through and read the previous posts in the PR series.

Thanks for sharing,

Karl

By: Lee Odden

Lee Odden — Fri, 08 May 2009 16:13:25 +0000

My point is that keywords in URLs are helpful but not a silver bullet like “helps SEO tremendously” implies.

By: Ibrey Woodall

Ibrey Woodall — Fri, 08 May 2009 16:11:28 +0000

Yes, there’s a conversation between webmasters out there on that. And it does take time/effort to present supportive data. I just enjoy taking advantage of any useful/helpful tactics that are available.

Interesting take on it from a Google software engineer – http://www.htmlremix.com/seo/keywords-in-url-matters-seo. Also thought this was an interesting test on URL keywords – http://www.webrankinfo.com/english/seo-news/keywords-in-url.php.

I’m sure we’ll learn more each day. We always do.

Enjoy your tweets and posts.

Ibrey

Ibrey Woodall
TEKgroup International, Inc.
@IbreyWoodall
@TEKgroup

By: Lee Odden

Lee Odden — Fri, 08 May 2009 13:55:13 +0000

Keywords in urls for blog powered newsrooms is automatic for the most part. Useful yes, “help SEO tremendously”, not much hard data to support that.

By: Ibrey Woodall

Ibrey Woodall — Fri, 08 May 2009 13:45:06 +0000

Hi Lee -
All good points. Thanks for posting.
You can now also place keywords into the actual URL of individual news releases within an online newsroom. That helps SEO tremendously.
Look forward to seeing you in NY at the Media Relations Summit.
Ibrey