Comments on: Content Marketing Strategy with a Side of Social

By: Sana Choudary

Sana Choudary — Tue, 21 Jul 2009 00:21:11 +0000

Thanks for the great post and for highlighting the ways one should develop content for one's content marketing strategy. I'd like to add some thoughts on social media monitoring. The words monitoring imply passive listening to what is being said about your on social media. To me a better way to refer to this is Social Media listening, as it involves a more interactive and reflective type of listening. I wrote about the importance of this listening and some pointers for how best to do this in my blog post Would love to hear your thoughts.

By: Lee Odden

Lee Odden — Wed, 08 Jul 2009 15:11:41 +0000

But sponsored commenting is advertising, not content marketing.

By: woody

woody — Wed, 08 Jul 2009 10:33:22 +0000

Another variety of social media marketing (other than blogs, wikis etc) is promotions through web comments. Advertisers can use tools like commentino, to promote their business via web comments in relevant forums. Advertisers pay per comment, once comments meet their requirements. They can use real-time analytics to measure ROI.
http://snipr.com/mchxz

By: Robert

Robert — Wed, 24 Jun 2009 21:00:25 +0000

This was a great post!
I have to say I agree with a few earlier comments, that I think it’s essential to make sure that ensure that you don’t abandon the traditional forms of marketing. I think a great strategy however, is to find ways to combine the more traditional marketing attempts with new technology. One way we’ve been doing this is using a company (http://www.digitallizard.com/small-medium-business.php) that prints our traditional flyers etc. that provides an online, customized print store that our employees and customers can also access – a perfect way to have a mix of old and new.

By: Taylor

Taylor — Mon, 22 Jun 2009 19:07:38 +0000

Fantastic post! I have been obsessively reading your blog ever since one of my marketing friends forwarded it to me.

We definitely have a whiteboard where we brainstorm ideas as well as put it all into a daily release calendar/schedule. We try to live by the Goldilocks principle for distributing information: not too much, not too little, but just right.

I’d be interested to hear what other types of organizational tools other companies use to streamline information to social media outlets.

By: Lou

Lou — Mon, 22 Jun 2009 05:09:01 +0000

Great points. It is easier if you can have your web visitors help contribute content. Otherwise you may find yourself regurgitating content from sources that are already over used. Users may have personal experience with a product, service, or a particular topic, which hasn’t been overly discussed.

By: seh323

seh323 — Sat, 20 Jun 2009 00:38:34 +0000

Another alternative or option when creating content, is video content. It seems like it would be great at creating trust. Your visitors get to see you as well as hear you. There’s also techniques that will allow you to build a search engine presence by linking back to the videos. I chose to go with a company that specialized in video advertising and gave free accounts. Im probably late to the train, but for those of you who aren’t aware, we’re talking about http://www.adwido.com

By: Allison

Allison — Thu, 18 Jun 2009 20:50:23 +0000

Great post!

At my firm we are always stressing the importance of combining great content with an ongoing social media strategy. It not only helps get your website’s message out to more people, but if you really listen to what your customers are saying about you online, it can help you decide what kind of future content your website might need.

By: AnnTherrien

AnnTherrien — Thu, 18 Jun 2009 19:12:16 +0000

This was a very helpful article. I’m doing some social media optimization for one of my clients and this article helped me out greatly. Thanks,

By: J Bode

J Bode — Tue, 16 Jun 2009 22:53:34 +0000

Creating content is easy here’s 3 steps you could take:
1. Research online for information (twitter search is good for finding content people like)
2. Combine the info you like about different content sources
3. Add your own unique beliefs or experiences…

Then you can repurpose that content in multiple forms such as:
article, blog post, ebook, video and audio

Finally, submit that content for tons of exposure

By: Rod Claar

Rod Claar — Tue, 16 Jun 2009 17:22:21 +0000

Thanks Jessica! So much here to praise and repeat, but what jumps out for me is the road map. You have to have a plan and then as you execute the plan, see where you are on the map. Are you on course? Do you need to change the plan?

Demming taught us Plan-Act-Check and back to plan. Toyota was built on this simple process.

Rod Claar
http://ProfesionalRecogntion.com

By: Jamie Allsop

Jamie Allsop — Mon, 15 Jun 2009 08:14:11 +0000

Its important that your content is of good quality and provides your users with informative information that they will find useful.

By: SEObetty

SEObetty — Fri, 12 Jun 2009 16:02:32 +0000

Billythekid: I couldn’t agree with you more about getting the fundamentals down pat. It doesn’t do much good to draw people to your site, if it isn’t set up right in the first place.

By: Vic

Vic — Thu, 11 Jun 2009 18:10:52 +0000

Proper targeting of your market or readers is very important. Our content should fit and align to their needs. We need to study those behavioral flow and come up with the content that fits best for them.

Relevance and importance are the keys.

By: Billythekid

Billythekid — Thu, 11 Jun 2009 10:54:50 +0000

Whilst its very important in this day and age to be at the cutting edge of social media, and implement this into your SEO strategy. I’d also not neglect traditional forms of advertising and marketing. Also before any social media SEO is implemented it’s necessary to get the fundamentals down pat. Onsite and offsite work should be put in place first.

By: Jason

Jason — Thu, 11 Jun 2009 01:44:01 +0000

Having a marketing strategy that encompasses content and social media is a smart strategy. Twitter, Facebook and the like can be used in conjunction to build a base of loyal followers and potential customers. You only need to have a good content and a good strategy. Viola!

By: Suzanne Lamoutte

Suzanne Lamoutte — Wed, 10 Jun 2009 23:31:00 +0000

Content is the most important only if it is good quality, that is informative. So many people think that they can throw up anything and its sufficent.

By: Sammy S.

Sammy S. — Wed, 10 Jun 2009 23:28:54 +0000

Great post, Jessica! Loving the content marketing strategy that starts with “What are we going to give?” and excited about how well it fits with everything we are doing!

Thanks for the suggestion beyond the content schedule- I like the idea of “Provide opportunities for your network to create their own content. Run promotions involving user generate articles, videos, images or other content that can be shared, promoted and recognized.”

Do you have any examples of people who have done a good job at this?

By: Elizabeth

Elizabeth — Tue, 09 Jun 2009 17:00:11 +0000

As for content marketing, giving your customer something of value is critical. Finding out what they want is facilitated by social media, which enables you to better listen to your customer.

Many customers think of content marketing as something separate from their normal marketing. However, by incorporating both into one marketing plan and mapping it out in advance, most companies will find that they aid one another in increasing business.

By: Debra Ellis

Debra Ellis — Tue, 09 Jun 2009 13:06:08 +0000

Great post. I have a content marketing calendar for my consulting firm and am working with some of my clients on developing theirs. It would be nice if all of them accepted the new opportunities.

Companies that thrive using traditional marketing methods resist content marketing because it is hard to measure the results. When one is willing to test the content marketing waters, it is fun to watch the excitement grow when customers start responding.

Thank you for sharing your insight.