Comments on: Green Online Marketing: 5 Ways to Repurpose Content

By: John Cass

John Cass — Wed, 10 Jun 2009 15:07:01 +0000

Thanks Lee!

By: Lee Odden

Lee Odden — Tue, 09 Jun 2009 21:01:26 +0000

That’s a great idea John, thanks. Some of the best content in a blog isn’t the blog post at all, but the comments.

By: John Cass

John Cass — Tue, 09 Jun 2009 19:54:01 +0000

I was thinking that one addition to the re-purposing idea, is using ideas and content from comments on your blog or website. With the author’s permission of course. But those ideas developed in the context of your post should spark further discussion on your own blog.

Great ideas Lee, good post!

By: Scott Gardner

Scott Gardner — Fri, 05 Jun 2009 16:09:43 +0000

Fantastic post — and I like the tie in to environmentalism – clever! Another idea is to repurpose email responses to client questions. If you find you’re answering the same questions multiple times, you can turn these responses into a series of blog posts or even ‘how to’ screencasts or slideshows. It not only saves time the next time someone asks, but you’re developing useful content that solves real problems.

By: Ecommerce Help - Tyrone Shum

Ecommerce Help - Tyrone Shum — Thu, 04 Jun 2009 15:12:35 +0000

“Revise old blog posts, updating titles, recent news references, examples and links to updated external resources. Blogging has been around long enough that there’s a substantial amount of content that continues to offer value, but is lost in the sheer volume of blog posts. The social web has a short attention span and if there have been substantial changes to a topic, it makes sense to revisit it and update with current supporting references. ”

I think this is quiet a good advise. True, content is really essential, but you have to make sure that it is in good quality and is really helpful for your targeted audience. Apart from this, you should also make sure that you don’t sound like a broken audio disc that always repeats itself.

By: Jamie Allsop

Jamie Allsop — Thu, 04 Jun 2009 08:18:06 +0000

This is another great post with some really useful tips. When it comes time for me to write another post and I can not thing of something to write about, I am going to look at some of my old posts and see if I can update any of them.

By: UB

UB — Wed, 03 Jun 2009 13:41:20 +0000

Good tips. Most businesses struggle to come up with original content after they have been blogging for a few months. I will put your tips into action.

By: aansa

aansa — Mon, 01 Jun 2009 18:53:58 +0000

Anything that can create interest among the blog audience can be updated, re-written or re-packaged for those readers who may have not read previousely.

By: Michele Linn

Michele Linn — Mon, 01 Jun 2009 18:00:50 +0000

Great article! Another way to re-use content from your blog is to re-work related posts into an e-book that you can use to generate leads or create buzz. I believe that some people have even used blog posts as a basis for an entire book. As much as I love blogs, there are still people out there who don’t read blogs much, so packaging your content in new ways can be really useful. And, as you mention, if you customize it to be specific to an industry or audience, it’s even more powerful.

By: Nicole Lee

Nicole Lee — Mon, 01 Jun 2009 17:50:07 +0000

Another source of good content: customer case studies. These often lengthy PDFs can be mined for useful tips lists or topics to comment on in a blog or shorter article.

By: Gail Tanner

Gail Tanner — Mon, 01 Jun 2009 17:43:10 +0000

This is a post worth sharing. The time it takes to create content can be a barrier to action.

Giving an interview instead of writing an essay can be less daunting to the content supplier and potentially as interesting to the reader.

Many business leaders do not think of themselves as bloggers but most can talk passionately about their business and industry. And, frankly normal conversational cadence is more refreshing than marketing speak on most occasions.

By: Lee Odden

Lee Odden — Mon, 01 Jun 2009 15:01:26 +0000

Long term content sourcing for a blog comes down to:

1. Clear purpose for the blog
2. Editorial schedule
3. Ask for help (writing and promoting)
4. Feedback loop for those that help. Let them know what a great job they did and what effect their contributions make.
5. Listening and responding to trends, memes and feedback from readers

After all that, repurposing content can come into play.

By: Lee Odden

Lee Odden — Mon, 01 Jun 2009 14:59:05 +0000

Thanks Jack, if traditional media can revisit stories, why not blogs, right?

By: Lee Odden

Lee Odden — Mon, 01 Jun 2009 14:58:10 +0000

That’s a great idea Mike. I think the reverse works well too. Transcribe podcasts or the audio of videos into a blog post.

Another tip for blogs that do a lot of interviews is to ask a few, fairly consistent questions of all interviewees. Once there are 10-20 interviews, an aggregated post of tips can be constructed for each of the consistent questions.

By: Catarina Duarte

Catarina Duarte — Mon, 01 Jun 2009 14:15:02 +0000

Good article! This is BINGO for me because we are planning to launch a blog and are always questioning ourselves if the content we have is enough to justify this. Thanks

By: Mike O'Toole

Mike O'Toole — Mon, 01 Jun 2009 13:35:28 +0000

Really love this piece. We tell our clients that they are not social media laggards...they already have the content, it just needs to be repurposed. One other way to repurpose: take long-form written content and re-create a series of short podcasts. Matthew Grant and I touched on some similar points in this MPDailyFix blog post. Would appreciate your take.

By: Jack Zufelt

Jack Zufelt — Mon, 01 Jun 2009 13:02:04 +0000

Great tips. Really like #5 of revising and updating old posts with current content. Great post.