At the Online Marketing Summit in Minneapolis this week, I presented on Social Media Strategy and briefly highlighted Blogging and Twitter as tactics. This is the first of several posts that will visit the key concepts offered in that presentation.
Why social media? It comes down to gaining a competitive advantage. I like the quote from Oliver Young at Forrester Research: “Marketers who embrace social media will outdistance competition, build community following, and boost loyalty”
What better time to build better relationships with your customers than during a recession? Budgets are slim and purchasing decisions are often made based on relationships and connections right along with price. Word of mouth is powerful in good economic times and it’s even more impactful when economic pressures drive companies to be more creative and resourceful in purchasing products and services.