Comments on: Online Marketing Summit: Social Media Basics

By: Diana at No Boundaries Media

Diana at No Boundaries Media — Wed, 10 Jun 2009 11:24:19 +0000

What a terrific article and what great comments! It’s amazing how much we can learn from each other when we are willing to share.

Social media seems like a new frontier, to some of us. There’s an aspect of it that seems less controllable than SEO where you pick your own keywords, etc. It also seems like it may take more time to see the benefits. Perhaps social media marketing can be described as requiring patience and perseverence in some cases, whereas if I plug the right key words into my press releases and make sure our website content is optimized, I can see results within a few weeks. Appreciate hearing about the experience of others…

By: Stefanie Hartman

Stefanie Hartman — Mon, 08 Jun 2009 11:43:55 +0000

Great article. Video is often overlooked and underrated. Don’t understand why it isn’t utilized more when it can be so effective.

By: Aliester

Aliester — Fri, 05 Jun 2009 11:45:22 +0000

Thanks Thomas for this advise.This helps me to remove my confusion.

By: Thomas McMahon

Thomas McMahon — Thu, 04 Jun 2009 21:27:09 +0000

Social media marketing is just another avenue. It shouldn’t replace search engine marketing but rather be used in conjunction to drive additional traffic.

By: Aliester

Aliester — Thu, 04 Jun 2009 14:30:27 +0000

Hey there,Nice post!But i have a question that Really Social Media Marketing replace Search Engine Marketing as a viable way for companies to market online?

By: Stephanie Valentine

Stephanie Valentine — Thu, 04 Jun 2009 12:51:56 +0000

Your point that blogging and social media take TIME is well taken. I can’t tell you how many people I have seen fall by the wayside because nobody reads their blog. It takes something like 33 months to become a top Technorati blog, and that’s blogging 3-5 times a week. Blogging and social media, while they are certainly marketing tools, have to be something you enjoy as well, otherwise you’ll lose the will to keep going when it seems like your stats aren’t moving fast or the interaction isn’t happening fast enough. Self-interest in the topic at hand, plus plenty of planning to help with days where inspiration is nil, are a must!

By: Lina

Lina — Thu, 04 Jun 2009 03:03:38 +0000

That is such a true statement! If you do not have passion for what you are blogging about you will soon find your blog by the wayside!
I was getting so many emails from my list members on this topic that I finally started a membership site just for this.
You have to decide if you want to blog as a hobby or a business!

By: Jolina

Jolina — Thu, 04 Jun 2009 02:43:16 +0000

Agreed, Betty.

A concerted effort to plan content that aligns with other marketing efforts and rolls up to objectives is crucial.

Any additional ideas or news-related posts are just icing on the cake.

By: Diana

Diana — Thu, 04 Jun 2009 00:49:55 +0000

Thank you Thomas!! Quick & straight to the point, I will use WordPress & Delicious.

By: Sammy S.

Sammy S. — Wed, 03 Jun 2009 23:07:41 +0000

Great article, Jolina- I appreciate your balance of the possibilities on Facebook with the realistic approach to the complicated, somewhat metric-less Social Media/ROI relationship. And the content planning, scheduling part of organizing the social media web is so crucial. Thanks for putting so much good information in one place!

By: Thomas McMahon

Thomas McMahon — Wed, 03 Jun 2009 22:19:18 +0000

Hi Diana

I’d recommend using WordPress and installing it on the companies website in a folder. eg: http://www.company.com/blog/

As for social bookmarking, Digg isn’t a bookmarking platform. It’s about social news and interesting stories. For bookmarking purposes, Delicious is the way to go.

By: Yesi Hill

Yesi Hill — Wed, 03 Jun 2009 20:51:04 +0000

Hi,

really beautiful blog. I am also working on different strategies about how we can use social networking sites for online marketing. And your blog really help me lot in that. Thanks for posting

By: Anthony Mora

Anthony Mora — Wed, 03 Jun 2009 18:31:52 +0000

Hi Jolina, I found this article to be really helpful. I’m currently trying to implement a lot of these strategies. I’m putting up a Public Relations Blog, and a lot of planning has gone into it. Thank you for the reminder of how important that is. Laying out the basics in the way you have also gives clarity on how I can organize my time. Blog, social media (being Facebook, Twitter, etc.), and video. You are right, all of these are key ingredients to valuable online marketing.

By: EH

EH — Wed, 03 Jun 2009 17:31:18 +0000

SEObetty, I completely agree with your comment.

Jolina, you hit it on the head when you mentioned content planning. Some might think this is limiting; however, planning does not mean they are limited to only write what they’ve outlined, but use that as the meat of their blog. It’s like a recipe to follow but you are free to tweak it. You’re driving the boat. If you want to throw in something about recent issues or events, great! But the key is when it is planned, the blog tends to be more connected from post to post, rather than a conglomeration of completely unrelated ideas.

By: Diana

Diana — Wed, 03 Jun 2009 16:27:17 +0000

Company Blog Basics:

Would you recommend a company to start blogging with WordPress or Blogger, or neither?

As for social bookmarking, Digg or Delicious?

Thanks for the wonderful Social Media Basics checklist! =)

By: SEObetty

SEObetty — Wed, 03 Jun 2009 15:42:51 +0000

The tip about planning content for a new blog is critical.

When discussing a blog start-up with clients,we’ve heard so many times, “Oh, I’ve got plenty of ideas.” or “Oh, I’ll just blog about whatever’s happening.”

That attitude is a recipe for a short-lived, nonproductive blog, which sadly seems to lead the erstwhile blogger to decide that blogging doesn’t work.

It’s not the blogging that doesn’t work. It’s the lack of preparation that doesn’t work.