Comments on: 18 Questions to Assess Readiness of Content SEO

By: SEO Betty

SEO Betty — Mon, 13 Jul 2009 17:24:04 +0000

Great questions, all the way around.

Lists like these help certain clients clearly understand why their sites are positioned as they are and also helps prepare them for the amount of work required to get the rankings they prefer.

As far as other questions are concerned … are there employees who mentor business students or help with endeavors like Junior Achievement?

Writing about their good deeds can serve two purposes, providing useful content for the employer’s website *and* giving generous employees the attention they deserve.

By: Qlovely

Qlovely — Thu, 09 Jul 2009 08:08:41 +0000

As always say content is king.A big factor affecting any business offline or online is the content.How informative it is and how attractive for the customers.

By: Lee Odden

Lee Odden — Wed, 08 Jul 2009 18:14:39 +0000

Thanks Garrett, Forum to blog or article is a great idea. Crowdsourcing content from social channels works quite well. We’ve used LinkedIn and Twitter for that reason successfully.

By: Lee Odden

Lee Odden — Wed, 08 Jul 2009 18:04:41 +0000

Thanks Dana, great suggestions. I hadn’t thought about awards.

By: Garrett French

Garrett French — Wed, 08 Jul 2009 17:55:21 +0000

This may be jumping the gun on your processes, but I would consider asking about who links/tweets/posts consistently about new content. This will help in identifying “distribution allies…”

I’ve seen several cases where “skunkworks” blogs spring up by passionate employees. There are often employees who may blog/tweet/participate online in their personal time about issues relating to the industry. Identifying these folks could also help in the content distribution discovery phase as well as measuring the organization’s “hidden” influence in the space.

And though you mentioned consumer generated content, I wanted to quickly point to a forum-to-blog job well done at MSN Money:
http://articles.moneycentral.msn.com/SavingandDebt/SaveMoney/AreYouFrugalOrStingy.aspx

This forum moderator is also a book author, and regularly engages forum goers with questions that she writes into articles. Nice! I would point to that model/process for companies with active forums that they have not figured out how to extract content value from.

Thanks for the thought provoking post!

Garrett

By: Dana Lookadoo

Dana Lookadoo — Wed, 08 Jul 2009 16:03:43 +0000

Lee, your Resources and Content breakdown are spot on! You’ve given me a few additional items to add to the Discovery Questionnaire.

Additional questions? I only have 3:
* Are there any awards your organization or products have received?
* Do any key employees have industry-related certifications or industry memberships?
* Does your legal department require approval of published content?

I especially like your point that “companies need to adopt a ‘publisher’ perspective.” Thanks for outlining the importance of such a commitment!