This is a great post. I think it is important to note, relative to: “If it can be searched on, it can be optimzed” — the “creative” component of DAO. Knowing how to optimize content is like driving on a 2-lane road. Knowing how to use right-brain creativity with DAO speeds up (or slows down) this destination conversation, in essence, adding billboards along the road. CDAO (Creative Digital Asset Optimization) is your personal story, not just driving a car in the right direction from point A to B, but owning the highway with roadside billboards that illuminate your story for all of the other cars to see — just a click away. Knowing what you want your personal story/brand to say online and utilizing CDAO is a way to gain valuable organic website traffic. I believe right-brain, creative strategy, however, is one of the more under-estimated components of online optimization. Creative SEO and CDAO capture engagement, and do not just become a click on a traffic counter. Creative SEO and CDAO are permanent billboards on digital highways. Designing these billboards is an art, “not” just a science roadmap. Success involves understanding the holistic nature of marketing as it relates to a company’s brand and its companion product/service goals. Right brain and left brain – need to like each other, and work together.