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	<title>Comments on: 17 Ways to Stay Current with Search Marketing</title>
	<atom:link href="http://www.toprankblog.com/2009/08/17-ways-to-stay-current-with-search-engine-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.toprankblog.com/2009/08/17-ways-to-stay-current-with-search-engine-marketing/</link>
	<description>Grow your business with TopRank Online Marketing tips, articles, &#38; expert information on social media, content marketing &#38; search engine marketing.</description>
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	<item>
		<title>By: Avelina Marshall</title>
		<link>http://www.toprankblog.com/2009/08/17-ways-to-stay-current-with-search-engine-marketing/#comment-536451</link>
		<dc:creator>Avelina Marshall</dc:creator>
		<pubDate>Fri, 11 Sep 2009 08:08:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=6456#comment-536451</guid>
		<description>Respected admin,
                              I want to contribute in your comments. </description>
		<content:encoded><![CDATA[<p>Respected admin,<br />
                              I want to contribute in your comments.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Guest</title>
		<link>http://www.toprankblog.com/2009/08/17-ways-to-stay-current-with-search-engine-marketing/#comment-536409</link>
		<dc:creator>Guest</dc:creator>
		<pubDate>Fri, 04 Sep 2009 15:13:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=6456#comment-536409</guid>
		<description>visit http://www.marketing26.blogspot.com/ for more detail </description>
		<content:encoded><![CDATA[<p>visit <a href="http://www.marketing26.blogspot.com/" rel="nofollow">http://www.marketing26.blogspot.com/</a> for more detail</p>
]]></content:encoded>
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		<title>By: Conrad Walton</title>
		<link>http://www.toprankblog.com/2009/08/17-ways-to-stay-current-with-search-engine-marketing/#comment-536363</link>
		<dc:creator>Conrad Walton</dc:creator>
		<pubDate>Wed, 02 Sep 2009 18:55:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=6456#comment-536363</guid>
		<description>I like to get ides from blogs and newsletters, but then I try everything myself before I recommend them to anyone. Look at everything, but trust nothing.</description>
		<content:encoded><![CDATA[<p>I like to get ides from blogs and newsletters, but then I try everything myself before I recommend them to anyone. Look at everything, but trust nothing.</p>
]]></content:encoded>
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	<item>
		<title>By: Rak</title>
		<link>http://www.toprankblog.com/2009/08/17-ways-to-stay-current-with-search-engine-marketing/#comment-536334</link>
		<dc:creator>Rak</dc:creator>
		<pubDate>Tue, 01 Sep 2009 08:33:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=6456#comment-536334</guid>
		<description>I think that reading decent SEM blogs and testing the theories on my own websites help keep me up to date.</description>
		<content:encoded><![CDATA[<p>I think that reading decent SEM blogs and testing the theories on my own websites help keep me up to date.</p>
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		<title>By: Jamie Allsop</title>
		<link>http://www.toprankblog.com/2009/08/17-ways-to-stay-current-with-search-engine-marketing/#comment-536233</link>
		<dc:creator>Jamie Allsop</dc:creator>
		<pubDate>Fri, 28 Aug 2009 08:53:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=6456#comment-536233</guid>
		<description>Thanks for the great survey. I find it useful to read blogs and follow people on Twitter for the latest information, as well as testing things out on my website.</description>
		<content:encoded><![CDATA[<p>Thanks for the great survey. I find it useful to read blogs and follow people on Twitter for the latest information, as well as testing things out on my website.</p>
]]></content:encoded>
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		<title>By: Arindra</title>
		<link>http://www.toprankblog.com/2009/08/17-ways-to-stay-current-with-search-engine-marketing/#comment-536171</link>
		<dc:creator>Arindra</dc:creator>
		<pubDate>Wed, 26 Aug 2009 19:04:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=6456#comment-536171</guid>
		<description>While I know the search engine seminars and conferences are one of the best options for getting up close and personal with the industry bigwigs and even the search engine people maybe, those options are mostly available to those living in the States or such. For a global population Books and Blogs and sites like Seomoz and seobook etc are probably more reachable or affordable even.</description>
		<content:encoded><![CDATA[<p>While I know the search engine seminars and conferences are one of the best options for getting up close and personal with the industry bigwigs and even the search engine people maybe, those options are mostly available to those living in the States or such. For a global population Books and Blogs and sites like Seomoz and seobook etc are probably more reachable or affordable even.</p>
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		<title>By: Richard Clark Marketing Blog</title>
		<link>http://www.toprankblog.com/2009/08/17-ways-to-stay-current-with-search-engine-marketing/#comment-536165</link>
		<dc:creator>Richard Clark Marketing Blog</dc:creator>
		<pubDate>Wed, 26 Aug 2009 17:32:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=6456#comment-536165</guid>
		<description>Great article and some interesting responses.

One of the comments captured my thoughts very well.  I think the most important aspects are to test and really understand what your desired KPIs are.  Set what you are testing and create defined check-ins along the way, you should evaluate performance and optimise as you progress.

To do this analytics are crucial, invest in them and ensure you create outputs that are actionable.  

In terms of latest developments and trends, blogs and Twitter are great resources.</description>
		<content:encoded><![CDATA[<p>Great article and some interesting responses.</p>
<p>One of the comments captured my thoughts very well.  I think the most important aspects are to test and really understand what your desired KPIs are.  Set what you are testing and create defined check-ins along the way, you should evaluate performance and optimise as you progress.</p>
<p>To do this analytics are crucial, invest in them and ensure you create outputs that are actionable.  </p>
<p>In terms of latest developments and trends, blogs and Twitter are great resources.</p>
]]></content:encoded>
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		<title>By: Madison Smith</title>
		<link>http://www.toprankblog.com/2009/08/17-ways-to-stay-current-with-search-engine-marketing/#comment-536146</link>
		<dc:creator>Madison Smith</dc:creator>
		<pubDate>Wed, 26 Aug 2009 07:36:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=6456#comment-536146</guid>
		<description>I also agreed with Rahul Sutar. To do effective search engine marketing we should keep ourselves updated by reading blogs and other related articles. That really helps us in evaluating our performances and it keeps us technically updated.</description>
		<content:encoded><![CDATA[<p>I also agreed with Rahul Sutar. To do effective search engine marketing we should keep ourselves updated by reading blogs and other related articles. That really helps us in evaluating our performances and it keeps us technically updated.</p>
]]></content:encoded>
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		<title>By: Julien Gonnin</title>
		<link>http://www.toprankblog.com/2009/08/17-ways-to-stay-current-with-search-engine-marketing/#comment-536120</link>
		<dc:creator>Julien Gonnin</dc:creator>
		<pubDate>Tue, 25 Aug 2009 13:25:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=6456#comment-536120</guid>
		<description>Thx Lee for your links !</description>
		<content:encoded><![CDATA[<p>Thx Lee for your links !</p>
]]></content:encoded>
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		<title>By: Lee Odden</title>
		<link>http://www.toprankblog.com/2009/08/17-ways-to-stay-current-with-search-engine-marketing/#comment-536119</link>
		<dc:creator>Lee Odden</dc:creator>
		<pubDate>Tue, 25 Aug 2009 12:54:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=6456#comment-536119</guid>
		<description>Hello Julien, here are several lists of SEO experts, gurus and internet marketers to follow on Twitter:
- &lt;a href=&quot;http://www.dailyseoblog.com/2009/01/25-seo-gurus-you-should-follow-on-twitter/&quot; rel=&quot;nofollow&quot;&gt;Daily SEO Blog 25 SEO Gurus to Follow on Twitter&lt;/a&gt;
- &lt;a href=&quot;http://www.dirjournal.com/articles/25-seo-experts-to-follow-on-twitter/&quot; rel=&quot;nofollow&quot;&gt;DirJournal Marketing Blog 25 SEO Experts to Follow on Twitter&lt;/a&gt;
- &lt;a href=&quot;http://www.marketingpilgrim.com/2008/01/internet-marketing-experts-twitter.html&quot; rel=&quot;nofollow&quot;&gt;Marketing Pilgrim 200+ Internet Marketers on Twitter&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Hello Julien, here are several lists of SEO experts, gurus and internet marketers to follow on Twitter:<br />
- <a href="http://www.dailyseoblog.com/2009/01/25-seo-gurus-you-should-follow-on-twitter/" rel="nofollow">Daily SEO Blog 25 SEO Gurus to Follow on Twitter</a><br />
- <a href="http://www.dirjournal.com/articles/25-seo-experts-to-follow-on-twitter/" rel="nofollow">DirJournal Marketing Blog 25 SEO Experts to Follow on Twitter</a><br />
- <a href="http://www.marketingpilgrim.com/2008/01/internet-marketing-experts-twitter.html" rel="nofollow">Marketing Pilgrim 200+ Internet Marketers on Twitter</a></p>
]]></content:encoded>
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	<item>
		<title>By: Julien Gonnin</title>
		<link>http://www.toprankblog.com/2009/08/17-ways-to-stay-current-with-search-engine-marketing/#comment-536118</link>
		<dc:creator>Julien Gonnin</dc:creator>
		<pubDate>Tue, 25 Aug 2009 12:34:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=6456#comment-536118</guid>
		<description>Hi Dana,

Have you some tips on who to follow on twitter for a good &#039;SEM RSS&#039; ?

If anyone else has any suggestions...</description>
		<content:encoded><![CDATA[<p>Hi Dana,</p>
<p>Have you some tips on who to follow on twitter for a good &#8216;SEM RSS&#8217; ?</p>
<p>If anyone else has any suggestions&#8230;</p>
]]></content:encoded>
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		<title>By: Strategic Growth Advisors</title>
		<link>http://www.toprankblog.com/2009/08/17-ways-to-stay-current-with-search-engine-marketing/#comment-536109</link>
		<dc:creator>Strategic Growth Advisors</dc:creator>
		<pubDate>Tue, 25 Aug 2009 04:27:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=6456#comment-536109</guid>
		<description>Lee, I think that a &quot;self-assessment&quot; should also be prioritized to create the best possible test result in the long run. 

When I say self-assessment, I mean evaluating yourself on how you adapt with the current trends in the SEM/SEO world. 

With that taken care of, you&#039;ll not only know your strengths and weaknesses, but you will have an idea how to cope with the ever-changing world of search marketing.</description>
		<content:encoded><![CDATA[<p>Lee, I think that a &#8220;self-assessment&#8221; should also be prioritized to create the best possible test result in the long run. </p>
<p>When I say self-assessment, I mean evaluating yourself on how you adapt with the current trends in the SEM/SEO world. </p>
<p>With that taken care of, you&#8217;ll not only know your strengths and weaknesses, but you will have an idea how to cope with the ever-changing world of search marketing.</p>
]]></content:encoded>
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		<title>By: Diving Diva</title>
		<link>http://www.toprankblog.com/2009/08/17-ways-to-stay-current-with-search-engine-marketing/#comment-536096</link>
		<dc:creator>Diving Diva</dc:creator>
		<pubDate>Mon, 24 Aug 2009 16:55:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=6456#comment-536096</guid>
		<description>I think testing is SUPER important. Matt Cutts should be a choice ;-) But, that obviously falls under blogging...</description>
		<content:encoded><![CDATA[<p>I think testing is SUPER important. Matt Cutts should be a choice <img src='http://www.toprankblog.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />  But, that obviously falls under blogging&#8230;</p>
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		<title>By: Lee Odden</title>
		<link>http://www.toprankblog.com/2009/08/17-ways-to-stay-current-with-search-engine-marketing/#comment-536093</link>
		<dc:creator>Lee Odden</dc:creator>
		<pubDate>Mon, 24 Aug 2009 15:46:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=6456#comment-536093</guid>
		<description>Thank you John - we appreciate appreciation :)</description>
		<content:encoded><![CDATA[<p>Thank you John &#8211; we appreciate appreciation <img src='http://www.toprankblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Media Chandler</title>
		<link>http://www.toprankblog.com/2009/08/17-ways-to-stay-current-with-search-engine-marketing/#comment-536077</link>
		<dc:creator>Media Chandler</dc:creator>
		<pubDate>Mon, 24 Aug 2009 04:55:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=6456#comment-536077</guid>
		<description>You give out some of the best information I have found!   I will for sure come back for more from you! Keep up the great work and  hanks for helping so many people!</description>
		<content:encoded><![CDATA[<p>You give out some of the best information I have found!   I will for sure come back for more from you! Keep up the great work and  hanks for helping so many people!</p>
]]></content:encoded>
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		<title>By: David Leonhardt</title>
		<link>http://www.toprankblog.com/2009/08/17-ways-to-stay-current-with-search-engine-marketing/#comment-536051</link>
		<dc:creator>David Leonhardt</dc:creator>
		<pubDate>Sun, 23 Aug 2009 02:42:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=6456#comment-536051</guid>
		<description>The tough part really was choosing just three, Lee.  I see that we share 2 of our 3 in common.  I guess I&#039;m in good company.  :-)</description>
		<content:encoded><![CDATA[<p>The tough part really was choosing just three, Lee.  I see that we share 2 of our 3 in common.  I guess I&#8217;m in good company.  <img src='http://www.toprankblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>By: Rahul Sutar</title>
		<link>http://www.toprankblog.com/2009/08/17-ways-to-stay-current-with-search-engine-marketing/#comment-536031</link>
		<dc:creator>Rahul Sutar</dc:creator>
		<pubDate>Sat, 22 Aug 2009 09:07:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=6456#comment-536031</guid>
		<description>From the point of view of an employee working in search mktg. company, 
the current practices followed to manage &amp; optimize campaigns, 

the efforts taken the better the performance that include consulting colleagues, online search, read google adwords official blog are some of the ways to keep oneself updated about sem/ppc field.</description>
		<content:encoded><![CDATA[<p>From the point of view of an employee working in search mktg. company,<br />
the current practices followed to manage &amp; optimize campaigns, </p>
<p>the efforts taken the better the performance that include consulting colleagues, online search, read google adwords official blog are some of the ways to keep oneself updated about sem/ppc field.</p>
]]></content:encoded>
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		<title>By: SeoProfy</title>
		<link>http://www.toprankblog.com/2009/08/17-ways-to-stay-current-with-search-engine-marketing/#comment-536016</link>
		<dc:creator>SeoProfy</dc:creator>
		<pubDate>Sat, 22 Aug 2009 00:26:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=6456#comment-536016</guid>
		<description>reading blogs it is good, but i am always testing on my web sites, and it is working good for me</description>
		<content:encoded><![CDATA[<p>reading blogs it is good, but i am always testing on my web sites, and it is working good for me</p>
]]></content:encoded>
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		<title>By: Patrice</title>
		<link>http://www.toprankblog.com/2009/08/17-ways-to-stay-current-with-search-engine-marketing/#comment-535997</link>
		<dc:creator>Patrice</dc:creator>
		<pubDate>Fri, 21 Aug 2009 13:28:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=6456#comment-535997</guid>
		<description>Great list of choices. Well, for me the top 3 methods of staying current in Search Marketing are SEM Blogs (See the BIGLIST),Forums (WebmasterWorld, Search Engine Watch, High Rankings) and Webinars.</description>
		<content:encoded><![CDATA[<p>Great list of choices. Well, for me the top 3 methods of staying current in Search Marketing are SEM Blogs (See the BIGLIST),Forums (WebmasterWorld, Search Engine Watch, High Rankings) and Webinars.</p>
]]></content:encoded>
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		<title>By: mbquest</title>
		<link>http://www.toprankblog.com/2009/08/17-ways-to-stay-current-with-search-engine-marketing/#comment-535994</link>
		<dc:creator>mbquest</dc:creator>
		<pubDate>Fri, 21 Aug 2009 11:04:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=6456#comment-535994</guid>
		<description>I do follow blogs and twitter to keep updated.</description>
		<content:encoded><![CDATA[<p>I do follow blogs and twitter to keep updated.</p>
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