There are many ways for company marketers to advance their knowledge in the digital marketing and PR space. A big part of TopRank’s consulting services are to provide clients with education so they can better implement recommendations and promote the advantages of SEO, Social Media and Optimized PR in house. We’re also active participants towards industry education on these topics through speaking at conferences.
September is the calm before the storm of speaking events for TopRank but October and November are packed with opportunities to learn strategy, hear case studies and understand specific tactics for implementation on the topics of Search Engine Optimization, Social Media Marketing and Online Public Relations. Here are our upcoming events. We hope to see you there:
Oct 5, 2009 – MIMA Summit, Hilton Minneapolis
The Intersection of SEO and Social Media
Successful social media efforts build community, better connect brands with customers and can influence both media coverage and increased sales. Yet implementing a social media marketing program without optimizing content for search is literally “leaving money on the table.” Useful social content (blog, video, images, audio and applications) that cannot be discovered via search is a lost opportunity to reach audiences that are looking. Why do so many companies fail to leverage their participation on the social web for SEO? This session will provide specific “Do’s and Don’ts” of social media optimization and provide attendees practical examples of how companies can leverage SEO and social media content to improve their search marketing performance. This is a solo presentation by Lee Odden of TopRank Online Marketing.
Oct 19, 2009 – DMA09 Conference, San Diego Convention Center
Search Engine Marketing Experience
If you’re an in-house marketer that’s frustrated with your current SEO campaign (or new to SEO and need some basic tips), this is the session for you! Thought leaders are on hand to teach you everything you need to succeed with your SEO campaign—from SEO 101 to advanced technical and conversion tips. Two sessions (morning & afternoon) will be led by SEO Copywriting and Content Strategy expert, Heather Lloyd Martin. TopRank CEO Lee Odden will participate in the morning site review session.
Oct 22, 2009 – Digital PR Next Practices Summit, Grand Hyatt New York
Search Engine Marketing, Optimization and How to Write for the Web
Every element of digital communications has its own degree of importance, but there is one thing that consistently ties it all together: Search. In this vein, knowing how to optimize Web content for search is as crucial as knowing how to write Web content that supports your messaging, heightens engagement and meets bottom-line goals. This panel will untangle the Web of confusion surrounding how search engine optimization and marketing actually work; it will also provide you with the tools that will make media professionals and journalists more apt to engage with your brands online. Speakers include Daina Middleton and Lee Odden.
Oct 29, 2009 – MN PRSA Conference, Minneapolis Metropolitan Ballroom, Golden Valley
Breakout sessions on Social Media:
1) Panel discussion on social media – Rick Mahn, Lee Odden, Albert Maruggi & Greg Swan
2) Taking iMarketing to the next level with the intersection of SEO & Social Media for PR– Lee Odden
Nov 7, 2009 – PRSA 2009 International Conference, San Diego Marriott Hotel & Marina
Looking Ahead: The Nexus of Social Media and Public Relations
Where do news releases, media training, message development and the tenets of crisis management fit into the new world communications order? A panel of thought-leading professionals shares examples of successful social edia/public relations programs across a range of industries. Learn how to jump-start promising new media tools and channels in your organization and incorporate them with many of the core public relations skills you’ve honed over the years. This panel is moderated by PR industry veteran, Peter Himler this panel includes: Rick Clancy, David Bradfield, Rob Key and Lee Odden.
Help Google Find Your Releases: Top 10 Search Engine Optimization Tactics for Public Relations Professionals
Nine out of 10 journalists, reporters and editors use search engines to do their jobs, according to a recent survey by TopRank Online Marketing. In this environment, public relations professionals must understand the ins and outs of search engine optimization (SEO). Find out how to choose the best key words, optimize your newsroom and press releases, build better links and sell SEO to decision makers. Plus, attendees will learn the No. 1 SEO tactic to implement today. This is a 75 minute workshop by Lee Odden.
Nov 10, 2009 – WebmasterWorld Pubcon, Las Vegas Convention Center
How do Social Media & Search Intersect? – Does social media prevent the need for search? Does social media play an important role in search? This session will discuss both worlds with moderators Vanessa Fox & Brian Carter plus speakers: Tony Adam, David Wallace, Bill Hartzer and Lee Odden
How SMBs Can Use PR Campaigns to Grow Traffic – Online PR has become a profound contributor to search engine optimization as well as proving to be its own qualified driving channel. This presentation will show how small businesses can take advantage of online PR to increase traffic links, and how to overall do good business. Moderators Alex Bennert & Taylor Pratt plus speakers: Jiyan Wei, Lee Odden & Sean Jackson
Search Bloggers : What’s Hot and Trending? – This session is a round-table discussion featuring the prime bloggers and reporters of search examining the state of the industry moderated by Greg Hartnett and with panelists: Michael McDonald, Barry Schwartz, Lee Odden & Loren Baker.
Be sure to watch specific announcements and details plus discounts and giveaways for many of these events at TopRank’s Digital Marketing News Blog.