In the course of providing consulting services and conducting training programs for companies on social media marketing & PR or a combination of SEO and social media, there are some common questions that have come up. I thought it might be useful for readers if I documented a few of them here along with answers.
“If we open up to comments, won’t people criticize us?”
This is one of the most common questions I hear. Companies have traditionally feared negative content posted online because bad news travels fast and most businesses aren’t entirely sure of how to deal with online criticism.
Even more of a concern is the fear that after creating social content for the purpose of building goodwill, positive buzz and influencing sales, an angry troll decides to use that platform for their sinister purposes.