Comments on: SES SJ: Beyond Googling: Where will Customers be Searching in 5 years? http://www.toprankblog.com/2009/08/ses-sj-beyond-googling/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 03:27:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: ahawkinson http://www.toprankblog.com/2009/08/ses-sj-beyond-googling/#comment-539305 ahawkinson Wed, 14 Oct 2009 22:17:27 +0000 http://www.toprankblog.com/?p=6161#comment-539305 I just came across this post and it really resonated with me. In our work with small businesses we definitely see that discovery on the web is shifting towards social and real-time vs. traditional Google searches. This presents a particular challenge for small businesses. A few more comments and reactions here <a href="http://bit.ly/1M2ROB" rel="nofollow">http://bit.ly/1M2ROB</a>. I just came across this post and it really resonated with me. In our work with small businesses we definitely see that discovery on the web is shifting towards social and real-time vs. traditional Google searches. This presents a particular challenge for small businesses. A few more comments and reactions here http://bit.ly/1M2ROB.

]]> By: ahawkinson http://www.toprankblog.com/2009/08/ses-sj-beyond-googling/#comment-536762 ahawkinson Wed, 14 Oct 2009 17:17:27 +0000 http://www.toprankblog.com/?p=6161#comment-536762 I just came across this post and it really resonated with me. In our work with small businesses we definitely see that discovery on the web is shifting towards social and real-time vs. traditional Google searches. This presents a particular challenge for small businesses. A few more comments and reactions here <a href="http://bit.ly/1M2ROB" rel="nofollow">http://bit.ly/1M2ROB</a>. I just came across this post and it really resonated with me. In our work with small businesses we definitely see that discovery on the web is shifting towards social and real-time vs. traditional Google searches. This presents a particular challenge for small businesses. A few more comments and reactions here http://bit.ly/1M2ROB.

]]> By: Melissa http://www.toprankblog.com/2009/08/ses-sj-beyond-googling/#comment-535921 Melissa Tue, 18 Aug 2009 17:46:28 +0000 http://www.toprankblog.com/?p=6161#comment-535921 Great post! The fact that we are searching in other places is absolutely true. I haven't used Facebook so much for searching unless I've been searching for people but I have used Twitter in the past. I think the post asks a very important question, this is how you must always think in SEO. Great post! The fact that we are searching in other places is absolutely true. I haven’t used Facebook so much for searching unless I’ve been searching for people but I have used Twitter in the past. I think the post asks a very important question, this is how you must always think in SEO.

]]> By: Terrintokyo http://www.toprankblog.com/2009/08/ses-sj-beyond-googling/#comment-535904 Terrintokyo Tue, 18 Aug 2009 05:06:57 +0000 http://www.toprankblog.com/?p=6161#comment-535904 Thanks for this post: it's timely for me, as I'm working to understand more deeply where my clients' clients are talking, and how to be authentic in those spaces in Japanese and in English. Also, because we publish content (podcasts and videos), it's a great reminder of where the meta information needs to spread. Thanks for this post: it’s timely for me, as I’m working to understand more deeply where my clients’ clients are talking, and how to be authentic in those spaces in Japanese and in English.
Also, because we publish content (podcasts and videos), it’s a great reminder of where the meta information needs to spread.

]]> By: RussRave http://www.toprankblog.com/2009/08/ses-sj-beyond-googling/#comment-535781 RussRave Fri, 14 Aug 2009 16:59:18 +0000 http://www.toprankblog.com/?p=6161#comment-535781 This opens up some very interesting trains of thought. I think that there's a lot of relevance in the references made to Facebook's increasing audience and link building as well as their attendant advertising and search that will get bigger. It will be interesting to see how much impact the recent acquisition of Friendfeed will have on both Twitter and Google. This opens up some very interesting trains of thought. I think that there’s a lot of relevance in the references made to Facebook’s increasing audience and link building as well as their attendant advertising and search that will get bigger. It will be interesting to see how much impact the recent acquisition of Friendfeed will have on both Twitter and Google.

]]> By: Jolina http://www.toprankblog.com/2009/08/ses-sj-beyond-googling/#comment-535737 Jolina Thu, 13 Aug 2009 20:06:10 +0000 http://www.toprankblog.com/?p=6161#comment-535737 Agreed. What might happen is that Google figures out how to crawl and make meaning out of the content on social sites. This might help them to be THE destination again - think back a year or two to when Universal search launched. The goal was to eliminate the need to search news sites, video sites, image sites etc. Since social site content is either behind a log-in or the context is unknown it's a bit more difficult. But I'm sure Google will figure something out. :) Agreed.

What might happen is that Google figures out how to crawl and make meaning out of the content on social sites.

This might help them to be THE destination again – think back a year or two to when Universal search launched. The goal was to eliminate the need to search news sites, video sites, image sites etc.

Since social site content is either behind a log-in or the context is unknown it’s a bit more difficult. But I’m sure Google will figure something out. :)

]]> By: dominic http://www.toprankblog.com/2009/08/ses-sj-beyond-googling/#comment-535722 dominic Thu, 13 Aug 2009 14:22:29 +0000 http://www.toprankblog.com/?p=6161#comment-535722 Thanks for this great post. What this means to me is that there are now diverse notions of relevance: - Google is providing the linguistic relevance - Social Networks and aggregators (feeds, profiles) are techniques to get social relevance and again there are multiple social context for each of us. - Twitter is providing some kind of realtime relevance (and very low social relevance) I'm not that impressed about the quality of relevance in twitter search but it may improve over time and we should keep in mind that Google is poviding one of the top RSS readers. Thanks for this great post.

What this means to me is that there are now diverse notions of relevance:

- Google is providing the linguistic relevance

- Social Networks and aggregators (feeds, profiles) are techniques to get social relevance and again there are multiple social context for each of us.

- Twitter is providing some kind of realtime relevance (and very low social relevance)

I’m not that impressed about the quality of relevance in twitter search but it may improve over time and we should
keep in mind that Google is poviding one of the top RSS readers.

]]> By: paolo http://www.toprankblog.com/2009/08/ses-sj-beyond-googling/#comment-535707 paolo Thu, 13 Aug 2009 06:46:36 +0000 http://www.toprankblog.com/?p=6161#comment-535707 Thanks for the splendid post. I believe that Google usage is currently dwindling down due to the proliferation of better, more hi-tech avenues for online marketing and social media. However, I would just like to emphasize that Google is constantly evolving to cater to newer, more timely Internet needs. I wouldn't be surprised if Google constructs another amazing breakthrough in a few days. Thanks for the splendid post.

I believe that Google usage is currently dwindling down due to the proliferation of better, more hi-tech avenues for online marketing and social media.

However, I would just like to emphasize that Google is constantly evolving to cater to newer, more timely Internet needs. I wouldn’t be surprised if Google constructs another amazing breakthrough in a few days.

]]> By: Jolina http://www.toprankblog.com/2009/08/ses-sj-beyond-googling/#comment-535701 Jolina Thu, 13 Aug 2009 01:21:19 +0000 http://www.toprankblog.com/?p=6161#comment-535701 Thanks for the comments Jamie. I agree that Google isn't going anywhere anytime soon. However, there is an opportunity because people, like yourself, are turning to other sites to find information whether its Facebook, YouTube or Twitter. The next step for companies is to determine where their target audience is searching, reading and interacting. Thanks for the comments Jamie.

I agree that Google isn’t going anywhere anytime soon. However, there is an opportunity because people, like yourself, are turning to other sites to find information whether its Facebook, YouTube or Twitter.

The next step for companies is to determine where their target audience is searching, reading and interacting.

]]> By: Jamie Favreau http://www.toprankblog.com/2009/08/ses-sj-beyond-googling/#comment-535700 Jamie Favreau Thu, 13 Aug 2009 00:45:48 +0000 http://www.toprankblog.com/?p=6161#comment-535700 You are totally correct about using less and less of Google. When I am looking for a company I check out who is on what social network. If they are NOT on those networks then I go to Google. Sometimes I can't find any information anywhere which is when I decide to walk away from the organization. I am avid user and would love to use it in my job. I understand how social networking works and maybe if someone who was less technical then me. They would use Google. I guess this depends on the amount of usage and what you are trying to accomplish. I think Google is in too many avenues to die off. You are totally correct about using less and less of Google. When I am looking for a company I check out who is on what social network. If they are NOT on those networks then I go to Google. Sometimes I can’t find any information anywhere which is when I decide to walk away from the organization.

I am avid user and would love to use it in my job. I understand how social networking works and maybe if someone who was less technical then me. They would use Google. I guess this depends on the amount of usage and what you are trying to accomplish.

I think Google is in too many avenues to die off.

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