Comments on: Social Media MiNterview: Lee Aase of Mayo Clinic

By: Abhishek SEO

Abhishek SEO — Sat, 08 Aug 2009 05:07:06 +0000

I like your line that “strategic thinking can be an excuse for inaction.” really nice.

By: Rekomendasi Saham Online

Rekomendasi Saham Online — Wed, 05 Aug 2009 12:55:16 +0000

his is a nice marketing blog..
Thanks for sharing.

By: David

David — Tue, 04 Aug 2009 06:35:57 +0000

Thanks Lee for this very insightful interview. I like the MacGyver mindset. Not only because I grew up watching this show but moreso because it emphasizes the need for being resourceful and tinkering with what you already have.

By: Z'da

Z'da — Tue, 04 Aug 2009 04:20:11 +0000

excellent. great perspective on SM and which platform to concentrate one’s efforts.

sincerely appreciate your views.

By: Bryan Person

Bryan Person — Tue, 04 Aug 2009 01:40:19 +0000

Right. An experiment is an experiment. And then when you figure out what works, you can proceed to launching a full-brown social media program–being sure not to ignore strategy

By: Lee Odden

Lee Odden — Tue, 04 Aug 2009 01:33:02 +0000

I agree Brian, I think companies can catch a bit of “paralysis by analysis” with an overemphasis on strategy. At the same time, many companies launch efforts as social media programs when what they’re really doing is experimenting.

By: Bryan Person

Bryan Person — Mon, 03 Aug 2009 20:32:01 +0000

I like Lee’s line that “strategic thinking can be an excuse for inaction.” That isn’t to say that strategy isn’t important, but only that there’s an important spirit of experimentation and iteration in social media that a group or organization might just miss out on if they spend months bogged down in the strategic plan.

Bryan | @BryanPerson

By: Sloane

Sloane — Mon, 03 Aug 2009 19:29:36 +0000

This was a great interview! I wrote down some notes on the questions to ask when a company is first investigating whether social media makes sense for them, as it is basically what I have to pitch to each client. So, it was all very helpful, thanks!

By: Marianne Hynd

Marianne Hynd — Mon, 03 Aug 2009 18:13:14 +0000

Thanks Lee for some wonderful insight! I really appreciate the ROI explanation – that is a common question in relation to social media efforts. I have seen some great examples of other companies in the restaurant industry really connecting with their customers. The best example is @ClaimJumper – they have taken Twitter and engaged on a whole new level!

Thanks again for the information and sharing your thoughts!

By: Elizabeth

Elizabeth — Mon, 03 Aug 2009 16:10:32 +0000

Thanks to both Lee’s That’s an interesting way of thinking of ROI of Social Media: that the ROI approaches infinity because the “I” gets closer and closer to 0. However, that definitely only applies to monetary investments. The biggest investment in social media is time, and as we know, time is money.