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Lee Odden

Making the Case for Social Media: A Roadmap

By Lee Odden     Blog Marketing, Microblogging, Social Media

Earlier this summer I gave a presentation in Minneapolis at a ClickZ OMS event on building a social media roadmap with tips on blog marketing and using Twitter. It’s all very introductory if you work in the social media space, but if not, serves as a useful baseline for making a case for corporate social media participation.

Many companies are without confidence in how to use communication tools like blogs or Twitter and this presentation can serve as a good starting point for those tactics as well as for creating a social media strategy. There was good feedback at the event and I’ll do my best to turn it into a slidecast in the future.

View more presentations from Lee Odden.

I should mention for those that have a good feel for the basics of social media or SEO, TopRank has partnered with the Direct Marketing Association to offer a 2 day intensive workshop on social media strategy, tactics and SEO called “Social Media Smarts“.   We focus on building a social media roadmap for participants as well as understanding various social media marketing tools and how SEO fits into the social media marketing mix.  The next workshop is in New York, December 1 & 2 so be sure to check out the Social Media Smarts site and get signed up.


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