Comments on: Making the Case for Social Media: A Roadmap

By: experience196

experience196 — Wed, 26 Aug 2009 06:37:46 +0000

How that chart will revise by a news business? If your place is basically a successive improved network diary (story, special column, comment,etc.) ,How about entering healthy that of social media field? There is not an single network diary because of it around, but a lot of network diaries and stories.

By: nalts

nalts — Tue, 25 Aug 2009 21:37:49 +0000

Nice deck- thanks for sharing. Makes me want to get more of mine on slideshare. In the early phases of a new world, sharing helps rise the tide for all boats. Would love to be able to download it so I can excerpt a chart or two with credit, but can understand why you don’t want to make it super easy.

By: Lee Odden

Lee Odden — Sun, 23 Aug 2009 14:29:23 +0000

Hey Alex, if it’s a social media “marketing” effort vs PR, recruiting, or customer service, then it’s marketing that should manage it. I think you know where I’m going with this. The purpose of the effort should tie in to the department or group within the corporation that manages it.

Managing the effort is one thing of course, but being a community manager and interfacing with the community and social web at large is another. Many companies cannot justify adding a dedicated headcount for that, so an alternative would be to use software that does as much data collection/monitoring and analysis as possible and then share the responsibility of responding and interacting across multiple people.

By: Alex Romanovich

Alex Romanovich — Sun, 23 Aug 2009 12:28:59 +0000

Great presentation. One of the issues that B2B firms struggle with is not necessarily ‘how to measure’ or ‘what ROI will I get’, but ‘who will manage all of this Social Media project stuff’. In your view, what is the best function within a corporation to manage the Social Media Marketing effort?

By: Joel Gross

Joel Gross — Wed, 19 Aug 2009 21:47:56 +0000

“Social media puts buyers, not marketers, in control.”

What a great way to summarize the importance of social media for brands. Now they can see how the public portrays their company, and are able to react to these opinions in real time.

Great post and intriguing slide Lee! Will you be giving any more presentations soon? Any plans on coming to the Seattle area?

Joel Gross

By: Logan

Logan — Wed, 19 Aug 2009 16:35:15 +0000

Thanks for the quick and insightful reply. We try to make all our stories commentable (if that even counts as a word), as well as able to socialize it through social media.

This post will really help in our social media plan. Do you have any resources or advice for creating a good social media policy? If not I think that would be a good topic

Thanks again.

By: Lee Odden

Lee Odden — Wed, 19 Aug 2009 13:27:39 +0000

Thanks Logan. In the scenario you describe, the news publication would be the center.

If a site is social media friendly, there’s no reason not to make it the center of a social media strategy, vs a blog. However, most web sites do not include social features and blogs do, which is why that diagram on slide 49 uses a blog.

By: paolo

paolo — Wed, 19 Aug 2009 07:24:23 +0000

Thanks for the insightful post, Lee.

I think that for every endeavor to succeed — in this case, a prominence in the social media community — a concrete plan should be established first, calling to mind one of The Art of War’s key points.

Keep those posts coming!

By: Logan Dunn

Logan Dunn — Wed, 19 Aug 2009 00:17:57 +0000

I love this post! This clarifies so well how to make a solid social media plan.

I have a question about a certain diagram. Slide 49 depicts the blog being the central hub of all social media efforts. I agree with that and can clearly see how that works.

How would that chart be modified for a news business? If your site is basically a continually updating blog (stories, columns, reviews, etc), how does that fit into the social media sphere? There is no one single blog to base it around, but a number of blogs and stories.

I would be very interested in understand how a good social media plan can revolve around a news publication. Do share.

By: Aaron

Aaron — Tue, 18 Aug 2009 22:32:30 +0000

nice.. Thanks Lee