Lee Odden

10 SEO & Social Media Posts To Read Before MIMA Summit

mima summit 2009

Great Hall at MIMA Summit

2008 MIMA Summit at The Depot

UPDATE: We have a winner! Liz Giel was selected by a mysterious voting process contrived within the ranks of the TopRank staff and involving various secretive and hurried Account Managers. Suffice it to say, we appreciate all who ReTweeted, linked and commented.  Don’t worry, there will be liveblogging of the event here on Online Marketing Blog and live streaming of several sessions at MIMASummit.org. Congratulations Liz!

In just under a week the annual Minnesota Interactive Marketing Association Summit will be held downtown Minneapolis at the Hilton. With keynotes from Seth Godin and Jackie Huba as well as a collection of local and national subject matter experts ranging from Greg Swan of Weber Shandwick to Scott Monty of Ford, it should be a veritable vortex of interactive velocity.  I apologize, that alliteration was so bad.

Anyway, TopRank has been asked to participate in the “Migrate” themed event on the topic of search engine optimization and social media convergence.

After writing, presenting and most importantly: being a paid consultant and self-practitioner of SEO (12 years) and Social Media Marketing (5 years) respectively, I thought it would be a good appetizer for next week’s presentation to highlight some of the most popular blog posts covering SEO and social media marketing from  Online Marketing Blog.

Top SEO and Social Media Marketing Posts from Online Marketing Blog:
(by traffic in the past 12 months)

25 social media marketing tips
25 Must Read Social Media Marketing Tips (Apr 27th, 2009) – This popular post offers specific advice on justifying investment in social media strategy, how to decide on tactics and measuring success from in-house social media marketers including: Dell, Comcast, HP, Wells Fargo, Intel, Best Buy, General Mills, Ford, UPS, Home Depot, Cirque du Soleil and a mix of SMM consultants/agencies: Altimeter Group, Crayon, Ogilvy 360, Future Works, Doe Anderson, New Marketing Labs and others.

twitter marketing
Guide to Twitter as a Tool for Marketing and PR (Nov 15th, 2007) – Excerpt: “The key with Twitter is not to look at microblogging as individual posts, but think of the overall impressions and value that can be created over time. Each 140 character or less entry serves as a seed of an idea for an overall objective. Over time, you’ll build a footprint and brand of influence within the Twitter community”. This post also includes tips from other early adopter Tweeple including:Andy Beal, Todd Defren and Michael Gray.

social media best worst practices
Best and Worst Practices Social Media Marketing (Feb 12th, 2009) – Many marketers are unsure about the difference between best and worst practices when it comes to commercial participation on the social web. Identifying best and worst practics is a work in progress of course, as communities develop, grow and change.  This post outlines the basic best/worst practices that will hold true for years to come. Internet years that is.

25- tips blog marketing
25 Tips for Marketing Your Blog (Jun 15th, 2006) – An oldie but goodie, this post contains many of the fundamentals for creating search engine friendly blogs and has been cited by over 14,000 web sites including Search Engine Land, Copyblogger, Mashable, Stuntdubl, SEOBook, Duct Tape Marketing a and HubSpot.

social media strategy
What is Your Social Media Marketing Strategy? (Mar 25th, 2008) – Social media is hot, every body’s doing it. But the question needs to be asked: why? This post offers several good business reasons why companies should invest time, money and resources into social media.

10 seo pr tips
Top Ten SEO Tips for PR Professionals (Apr 29th, 2009) – After presenting these ten tips at a public relations conference, I blogged the presentation and wrote another blog post detailing each of the ten tips. It should have been an ebook, but I decided it would reach more people as a series of 11 blog posts.

social media optimization
16 Rules For Social Media Optimization Revisited (Aug 4th, 2009) – A follow up to a post originally published in 2006 that defined a new marketing category, this 3,117 word article by TopRank’s Adam Singer offers an update that resonated well with Online Marketing Blog readers. Is social media optimization still relevant and why?

link building tips
5 Link Building Tips for New Websites (Mar 20th, 2009) –  KISS, as in Keep It Simple Stupid. It’s sage advice for many things, including blog posts. This link building basics post from TopRank’s Dana Larson hit the nail on the head for many new web site owners in search of those ever elusive first links to boost search engine rankings.

press release optimization
Lowdown on Press Release Optimization (Oct 24th, 2005) – One of the first really popular blog posts we ever published, still gets new links every week from sites like WebProNews, Bruce Clay, Techipedia, LED Digest and Yahoo.

webmaster tools
SEO Basics: 6 Tips for Google Webmaster Tools (Apr 7th, 2009) – Google set the stage for formal search engine support of the webmaster community by developing Webmaster Tools (thanks Vanessa Fox) and TopRank’s Thomas McMahon wrote up this popular tips post highlighting some very useful features.

BONUS!  While not one of the most popular posts overall in the past year, a few recent entries made on Online Marketing Blog speak specifically to the presentation I’ll be giving at the MIMA Summit next week:

seo social media roadmap
SEO & Social Media Roadmap
– How do you plan for a social media strategy? How do you leverage the Yin/Yang benefits of both SEO and Social Media for objectives, tactics, specific tools and measuring goals? This post attempts to answer those questions specifically.

seo social mashable
Social Media and SEO: 5 Essential Steps to Success
– This post was published over at Mashable and focuses on making the most out of combining SEO insights with social media marketing tactics through development of a roadmap.  Like any digital marketing effort, a combined SEO and social media program is most effective that identifies a target audience, specifies measurable goals and a strategy to guide implementation of tactics.

Hopefully your appetite has been stimulated enough to come to our  MIMA Summit SEO/Social session right after Seth Godin’s keynote. If not, you’ll definitely have actionable tips you can use in your SEO and Social Media Marketing efforts today.

Session Details:
The Intersection of SEO and Social Media

Oct 5, 2009 – 9:45 am
Tactics Track, Salon C
Hilton, Minneapolis

Session Overview:
Successful social media efforts build community, better connect brands with customers and can influence both media coverage and increased sales. Yet implementing a social media marketing program without optimizing content for search is literally “leaving money on the table.” Useful social content (blog, video, images, audio and applications) that cannot be discovered via search is a lost opportunity to reach audiences that are looking.

Why do so many companies fail to leverage their participation on the social web for SEO? This session will provide specific “Do’s and Don’ts” of social media optimization and provide attendees practical examples of how companies can leverage SEO and social media content to improve their search marketing performance.

If you like video, here’s an interview with Phil Wilson of Minnov8 & myself talking about SEO/Social and what I’ll be presenting at MIMA Summit.

Win a Free Pass to the MIMA Summit!

Want to attend the sold-out MIMA Summit in Minneapolis next week but didn’t get your ticket in time?  Or maybe you’re a Seth Godin fan and just can’t stand the fact that you’ll miss hearing him speak in person.  Well dear readers, we just might have the solution to that problem.  TopRank Online Marketing has one extra ticket from the corporate table we purchased for the MIMA Summit and we’re going to give it away.

All you have to do is leave a single comment below with a creative and/or compelling reason why we should give YOU a free ticket to next week’s MIMA Summit ($595 value) OR if you Tweet a similarly creative link to this post, that will show up in our comments too. We’ll pick one lucky winner on Thursday Oct 1st.

Sound easy? Sound doable? Then get to it.  If you comment, be sure to enter your email address so we can contact you. If you Tweet, be sure to follow @toprank so we can DM you. We will ONLY contact you if you win and will not rent, sell, post, hack or do anything unsavory or sinister with the information you provide.

Obligatory Q and A:

Q: Does it include gratuitous coffee in the morning before Seth speaks?

A: If MIMA provides it with the corporate table tickets, then you get it. Pretty sure they’ll be offering coffee. Maybe even some bacon.

Q: Does it include lunch?

A: Pretty sure lunch is included. If not, I’ll buy you lunch. 🙂

Q: Does it include door to door pickup service from my home in Ham Lake to downtown Minneapolis with sidetrips to Starbucks on the way there and Lucia’s Wine Bar on the way home?

A: I don’t think so.

Q: OK, what about cab fare?

A: Nope.

Q: Transit pass?

A: Not going to happen.

Q: Bus fare?

A: That would be, ah, no.

Q: Schwag?

A: MIMA Summit events and sponsors have been amazing with their schwag generosity. Can’t imagine this year will be any different.

However, we might bring a TopRank mugs. We’d bring the TopRank Old English Sheep dog, but he has a sinus infection and believe me, you don’t want to be around when a 90lb sheep dog sneezes.

Any other questions? Please Tweet them to @toprank or email seo at toprank dot org

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Lee Odden About Lee Odden

@LeeOdden is the CEO of TopRank Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.


  1. As the first person to comment that must mean one of two things:
    1. I am the only person to read your blog all the way to the end
    2. I am the only person unlucky enough to not have a ticket to the 2009 MIMA Summit

    Either way – that should be reason enough for me to win the free pass!

  2. kmorrow, you make a very compelling argument 🙂

  3. crossmediaglobal says:

    Social media is revolution in Todays's WORLD, we can utilize Social media in very effective ways to promote our Brands, products and services we are offering, I love this blog and regular reader specially posts that cover Social media and Search Engine Optimization.

  4. Why I should be the lucky winner:

    Why pick someone who already knows everything about social media? They won't get anything out of it. Pick me, who doesn't know a damn thing, and the marginal benefit is enormous.

  5. I've never been to MIMA Summit and would love to go! (Plus, I love bacon.)

  6. Thanks for all of the links. I'm in a brand new position so this information is giving me some great places to start.

    But alas, because I'm in a new position, I'm also without a MIMA Summit ticket. And, while the MIMA Summit will no doubt help me learn and grow professionally, more importantly, it'll help me keep my mind off of that night's Packers/Vikings game, at least for a few hours 🙂

  7. Great resource here, Lee. Thanks. I've never been to the MIMA Summit and I only hear wonderful things. It's been a long time since I've been able to attend a professional event and learn a thing or two. I'd really love to attend, but unfortunately couldn't afford it on my own. I've never seen you speak before and I'd love to attend the session. I'd also love to hear from Scott Monty and sit in on the session about “making the most of mobile.”

    Looks like a great program this year and I'd hate to miss it. Please make it happen for me. 🙂 Thanks for the opportunity to win.

    I should also mention that there's a 50% chance that I will Kanye someone during their presentation. It could be you, Lee.

  8. Limited Time Offer, Act NOW!!

    As a newish business owner in the online marketing consulting and services field, I would consider the $595 ticket an investment in myself and my company, and therefore would award TopRank .0001 percent of my company in stock.


    If awarded the coveted Golden Ticket, I would be honored to evangelize the charity and good will of TopRank by sporting any (appropriate) TopRank logo wear to the event.

  9. If I were to be Kanye'd by someone Liz, I'd hope it would be by you. 🙂

  10. Would a sheepdog with a sinus infection be appropriate? 🙂

  11. Um, sure? I like dogs and dogs like me. It would be easier to explain to the authorities if I can get an animal helper costume for the dog. What are his measurements?

    (I'm kidding, so please no e-mails about the animal helper bit)
    (I'm not kidding Lee, whatever it takes)

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  14. seoconsultants says:

    Great, Lots of info

  15. These are great resources. I think that social media is something that many businesses are sort of scared to get into. The fear of the unknown can be difficult for businesses to swallow sometimes.

  16. laurielynard says:

    Oh please oh please pick me, pick me! Why? Because I am an entrepreneur who has amazing things to offer the right people if I could only reach them! I am struggling like the rest of us trying to make the mortgage payment, my daughter's tuition payments, and the soon-to-be-increasing Excel energy bill! I am an avid Tweeter, Facebooker, and LinkedIn activist and would really love to make my time worth the investment. Besides, I am cute and fun and would be a great addition to the conference attendee list! Laurie Lynard, Strategic Performance Consulting, LLC-powered by Telemasters, Inc. Please e-mail me to tell me I have won at [email protected]!!!Thank you!

  17. Yo, Lee… great post and all, and Imma let you finish givin me that tickeht after you read this comment.

    Me: http://twitter.com/ten7 , inspired by http://kanyegate.tumblr.com/

  18. Bacon of the Month Club. You are welcome.

    Pick me. I'm a Brand Planner (Intern) and I have no business being at MIMA. Winning this ticket would give me a valid reason to eat bacon with Seth Godin and all the Interactive Geeks would be supremely jealous. FTW.

    I would also agree to post numerous witty comments on my Twitter Feed about the things people REALLY care about: How many designer glasses and black turtlenecks I saw. How much bacon the keynote speakers ate. How many new buzzwords were bastardized. Twitpics of Stupid T-shirts. Vendor Booth Babes (yeah right, it's Social Media, not WOWcon)
    And I might learn something about social media that brand planners could actually care about. Then I would tell my planner friends and you'd get more attendees next year.

  19. The difference between Geeks and Nerds. Hard Data.

    Essay: This link inspires creativity because it causes Interactive Nerds to post-rationalize their love for movies where the attendees wear costumes and carry plastic weapons. If the Nerd can be innovative about the fact that their love of steam-punk is somehow less nerdy than hobbit-lust, that may lead to a breakthrough on information architecture that would give them more cubical space for their Star Trooper bobble head army.

    This post is in addition to my previous post about Bacon of the Month which did not include a picture of my beard.

  20. I would really like to attend the MIMASummit. I've been unemployed for 8 months and it's not in my budget to go.

    My background is in Industrial Design, specifically in interactive retail displays. I was the Senior Designer of Interactive Displays at a big box retailer, here in the cities, for several years. This is a great place to network and pass around my resume.

    Thanks for your consideration.

    Breon Nagy

  21. Bjorn Lapakko says:

    I would love to attend this year's MIMA Summit!

    Providing me with the extra ticket would not only be a service to me but an overwhelmingly positive message to all of those recently graduated students who are currently unemployed, living with their parents and working three part time jobs that have little to do with what they went to school for. Personally, I fit into this market niche having just graduated with an MBA from Oregon State University… so far this Summer has been one discouraging turn after another. In our current economic state I have heard the entire collection of reasons why I am not qualified for employment: “We are on a hiring freeze”, “We decided to go with someone who has more experience”, “We appreciate your interest in [Insert Company] but we feel your application does not fit with the position you are applying for” and so on and so fourth.

    Point being… If I was granted this ticket I would make the most of this opportunity to hear and interact with some of the brightest minds in the industry that I am passionately trying to break into and not to mention it would easily be the crown jewel in what has been an ever increasing domino effect of disappointment.

  22. Thank you for playing breon and good luck!

  23. Thank you for playing Ryan, just one comment is all you need 🙂 Bacon and beard go together in some strange way…. Good luck!

  24. So Ivan, does this mean you'd “Kanye me” during my presentation? Thanks for playing and good luck 🙂

  25. Ah, you've created a blog just for our little game. Interesting. Thank you for playing and good luck Leah!

  26. OK, so how about we trade? You give me a ticket, and I give you a Google Wave invite? Or 5 Wave invites to people of your choosing?

  27. “pick me pick me” LOL, that reminds me of a line from the opening menu from Shrek 1. 🙂 Thank you for playing Laurie and good luck!

  28. Thanks for playing Angela and good luck! The MIMA Summit is sure to be an exciting and informative event.

  29. Hey Bjorn, we could call it the MIMA Summit Pick Me Up! Thanks for playing and good luck!

  30. Nominations you mean? 🙂 We're announcing the winner on Twitter shortly and the post will be updated as well.

  31. Sweet. Just remember… I could sweeten the deal and actually give all 8 invitations I still have. I was going to keep 3 for myself… but what the heck, you can have 'em all. Imma let you have 'em all.

  32. Ryan Houts says:

    You can send me a Wave invite. I will send you some candy.

  33. Sorry, I can't. I have lots of candy.

  34. No no, but thank you for the offer.

  35. I pray.
    And I pray you will be compelled to send me.

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  37. Great resources. I would like to attend MIMA submit. Thank you for sharing

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