Archives for September 2009

5 SEO Pitfalls to Avoid

Are you engaged in a Search Engine Optimization program and wondering how to get SEO Pitfallsmore out of it?

Look no further, I’m going to share with you 5 Pitfalls to Avoid as part of an SEO program.

Having worked with many, many clients I’ve seen just about everything.

However, there are 5 pitfalls that consistently pop up and limit the return of the program for the client or at the very least create more hurdles than were necessary.

So, here are 5 SEO Pitfalls to Avoid:

1. Designing Sites in a Vacuum
Many a client will search far and wide for the perfect web design vendor without as much as consulting their existing SEO partner. This is a mistake because, while I love web designers, they are not all trained in the world of SEO.

Measuring Real Value from SEO

hever castle

I know you’re thinking, “What does a castle have to do with measuring value from search engine optimization?”. Nothing really, but I’m in England for the next week or two and didn’t need much of an excuse to post a photo of Hever Castle, which I visited recently. Actually, I do have a metaphor, so read on.

Search engine optimization is most often known as a pull direct marketing channel or inbound marketing as many are calling it. Customers are actively looking for solutions, products and services using various forms of search and that spells opportunity for marketers to do what they can to be front and center.

Typically it’s the marketing department that funds the SEO effort whether it’s handled in-house, outsourced to an internet marketing agency or as is increasingly more common, a mixture of both.

There’s A WordPress Plug-in For That

The nice thing about the iPhone WordPress is that there is a plug-in for just about everything.

Lets say you want to create a fancy image gallery to showcase your photography. With NextGEN Gallery you can add as many images as you want and have the beautifully displayed in blog posts or on a gallery page.

nextgen

Image Gallery with NextGEN Gallery

Want to poll your audience? With WP-Polls you can create as many questions and get as many answers as you want.

Polls with WP-Polls

Polls with WP-Polls

Maybe you want to you want to add Google Analytics to all pages of your blog AND see your stats on your WordPress dashboard. Google Analyticator can do that.

Google Analytics via Google Analyticator

Google Analytics via Google Analyticator

5 Tips for Gaining Subscribers to Your Blog

Gaining Blog Subscribers
Are you ready to celebrate the successful launch of your new company blog? Technically speaking, the launch went off without a hitch. Your content is fresh, informative and even entertaining. And your blog’s design is well-branded and intriguing.

But before you pop open the bottle of champagne, consider one more piece of the puzzle: blog subscribers. You’ve made an RSS feed available, but no one seems to be subscribing.

In order for a blog to generate links and traffic over the long term, you must devise a strategy to acquire an active group of passionate and engaged readers. Use these 5 basic tips as a starting point for gaining blog subscribers:

1. Make it easy and obvious for readers to subscribe to your blog’s RSS feed. You can achieve this by:

7 Reasons Social Media Is A No-Brainer For Passionate B2C Brands

social-media-consumerSocial media is fast becoming a standard element in the marketing mix of major consumer brands.  And with good reason: never before has such a creative landscape existed for people and the brands they love to interact, share stories and build relationships – in all directions.

With social media marketing spends predicted to grow at an annual rate of 34% according to a report from Forrester Research, analyst trends support these thoughts.  Yet, not all companies are sold, with many taking a “wait and see” approach as they believe the landscape to be risky and unproven.

Just the opposite is true – waiting may prove the riskiest move of all as brands who wait too long only succeed in yielding ground to agile competitors.  This may prove especially damaging in the B2C space.  When consumers pledge allegiance to favorite brands, they may stick with those brands indefinitely and outright ignore competitors.