Comments on: 5 Tips for Making a Corporate Blog Stand Out

By: Niall Devitt

Niall Devitt — Mon, 14 Dec 2009 14:58:02 +0000

Great article, I particularly like point number 4. Too often, we are afraid to allow a sense of fun to infuse the our blogging. Sounding professional is great but people also like to see the personality or personalities behind the blog.

By: Niall Devitt

Niall Devitt — Mon, 14 Dec 2009 08:58:02 +0000

By: Katy Randall

Katy Randall — Mon, 16 Nov 2009 03:56:21 +0000

For someone that has not used blogs at all, this is some really key information to use. I now understand the key structure and why one should blog and what info is essential to create a successful blog. I totally agree I need to make it interesting so that my readers will read my posts when the time arises. I wouldnt want my blog to sound boring, so sure I would create my own personality and give it my personal spin. Especially if I was trying to market something, I would want as many readers as possible. Thanks for your time and letting me give my two cents.

By: nokfarang001

nokfarang001 — Mon, 09 Nov 2009 19:22:18 +0000

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By: bestbuys

bestbuys — Mon, 09 Nov 2009 19:03:11 +0000

Hi Michelle, a great article on ways to stand out with corporate blogging. I am in the process of starting up a blog so it has been extremely helpful. Thanks Michelle

By: wsmawi

wsmawi — Sun, 08 Nov 2009 18:10:30 +0000

By: wsmawi

wsmawi — Sun, 08 Nov 2009 18:04:19 +0000

By: danial123

danial123 — Sat, 07 Nov 2009 14:20:36 +0000

Great tips and suggestions, they is surly a good guidelines for anyone creating a good blog.

By: corygrassell

corygrassell — Thu, 05 Nov 2009 21:12:58 +0000

We just had a communication strategy meeting for the upcoming year and voiced concerns in line with your blog post. Blogs should be a little zesty and have some sort of informal tone. Personality is so important to humanize your company; a single voice for corporate blogging deters a well-rounded presence. Also, I appreciate tip number 5 because your blog should position your company as a leader. Don't simply be a news feed for other blogs; provide an analysis or apply lessons to what has already been dissected.

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By: julielasalle

julielasalle — Thu, 29 Oct 2009 19:28:24 +0000

Great tips! I agree on all 5. If I may expand on your ideas… (1) Your corporate blog is not the pitch room of 20th century corporate america, it's the knowledge sharing portal of the 21st. (2) Ask, who does my blog serve? and then pay-it-off in every post. (3) Your blog is an open platform of undisguised information, be real. (4) Make your readers smile. (5) Differentiation is key. Corporations spend large amounts of time and money differentiating their products, employ that same effort in your blog.

By: personalized corporate gifts

personalized corporate gifts — Thu, 29 Oct 2009 13:45:49 +0000

For my corporate blog, I like to keep my blogs light and not too stuff-shirt. I don't want the impression of a corporate blog, but the impression of an average person. Having fun (#4) is a great suggestion. So many blogs out there are so drab and boring. Entertainment is always a great addition to any blog along with being informative.

By: seantmcvey

seantmcvey — Wed, 28 Oct 2009 15:21:51 +0000

#4 is one that people often forget. It's true though, people like having fun when they get their news. Why not make the reading experience fun and light? The best way to do this is to have fun yourself. Great post!

By: Erik Bower

Erik Bower — Tue, 27 Oct 2009 23:57:33 +0000

Excellent overview. At Marketbright we also invested in a custom widget for WordPress that highlights contributions by author, sort of like what you have or what you see on sites like Huffington Post. I think it is important to feature who is writing the blog post as well.

By: cemmbirol

cemmbirol — Tue, 27 Oct 2009 21:51:23 +0000

Maybe one more think if you let me add to this post is visualization of your corporate blog is important. But it is batter before your blog is on air. It will be adds value if you think the visualization with tip 2 and 4. Before start up of your corp. blog project just make a strategy this will shows you the golden rules for your blog proces. at last whatever you do for your blog content is the king. You have to post value added and unique contents.

By: mommyniri

mommyniri — Tue, 27 Oct 2009 19:04:12 +0000

Why are corporations not leveraging mommy bloggers? We have tons of mommy bloggers who are very influential, social media savvy and know how to blog and build a community.

By: Anita Evans

Anita Evans — Tue, 27 Oct 2009 15:03:01 +0000

Hey… thanks for helping us 'blog the blog'
I just started blogging about legal technology http://legaltechtrainer.com and still figuring out how this all flows. I especially liked your second tip on keeping focused on one idea. I was in the car this morning thinking about other topics related but an offshoot to legal technology, such as teaching legal students how to use technology in school, and wondered how off topic can I go? Maybe I'll have to start another blog…. LOL.

By: rachit_divas

rachit_divas — Tue, 27 Oct 2009 06:11:37 +0000

heyy dude its a great blog...
just keep goin...

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By: sheetaldube

sheetaldube — Tue, 27 Oct 2009 06:05:16 +0000

Thanks for the tips. We started a corporate blog a few months back and are still figuring out the best way to share our ideas and make the blog more interactive. Its has been a challenge. I loved your #5 tip, its something we haven't focused on yet. Some of our learning (a little different from these) can be found on http://is.gd/4uuFg Hope it adds value to other like us who are wanting to make their blog more effective.

By: Adine

Adine — Mon, 26 Oct 2009 15:15:00 +0000

Good advice, as usual — thanks. We constantly wrestle with #1. In the past, we never mentioned our product in the blog, but now are feeling pressure to do so. We are trying to find the right balance of industry information, useful advice and a sprinkling of product as well.