Comments on: MIMA Summit: Jackie Huba (Church Of The Customer) Keynote

By: angelia110

angelia110 — Fri, 16 Oct 2009 01:39:06 +0000

Don't Do For Ugg Boots UK

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By: melissabarker

melissabarker — Fri, 09 Oct 2009 01:43:09 +0000

I love the motto–Participation is the 5th “P” of marketing. Perhaps this is the biggest lesson Public Relations professions have to teach marketers–interruption is so 20th Century! Attracting and engaging consumers are the future.

By: melissabarker

melissabarker — Fri, 09 Oct 2009 01:43:07 +0000

By: Oscar Del Santo

Oscar Del Santo — Tue, 06 Oct 2009 14:42:22 +0000

This is a great post and it draws attention to those crucial 1%ers we need to engage and attract in order to go viral.

However, at times it is just about creating a quality and sensible presentation/ad/campaign in the first place. Take the Motrin case quoted in this post: most people would agree that the Motrin campaign was short-sighted at best and offensive at worst. The same applies to whatever product or service one is promotion or trying to bring buzz to. Is it a of quality and does it truly add value to consumers and society?

It is only when the aforementioned questions have been answered in the affirmative that we can expect 1%ers' to do their job for us. Not before then.