Comments on: Ten Search Marketing Awards You Should Know

By: chaikq

chaikq — Wed, 02 Dec 2009 18:12:32 +0000

hm, this is really a great list. I am looking forward to participate. Just waiting for some free time and gonna hit

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By: Steven Roddy

Steven Roddy — Thu, 15 Oct 2009 03:54:02 +0000

Great leads. I am doing to do my own research on these and use them for my next launch. Thank you

By: Mark McCulloch Success Coach

Mark McCulloch Success Coach — Wed, 14 Oct 2009 08:11:06 +0000

Another great post here on your blog, there is so much information to help people succeed on here

By: leeodden

leeodden — Tue, 13 Oct 2009 16:50:34 +0000

Despite doing amazing work for amazing companies, we've never pursued awards at TopRank. Word of mouth has been so strong (we don't advertise) that we've never felt a need.

A lot of the larger companies we've been talking to in the past year do appreciate vendors that showcase their accomplishments for clients via awards. As a result, it's something we'll start to look at for 2010.

ECHO, OMMA, Ad:Tech, MIXX and SEW Awards are definitely worth checking in to for PPC agencies.

By: Clemence Ko

Clemence Ko — Tue, 13 Oct 2009 14:00:11 +0000

I get what you are trying to say. Now I get the idea on why we have to pay in order to enter the awards. Thanks for sharing leeodden.

By: strategic_growth_advisors

strategic_growth_advisors — Tue, 13 Oct 2009 01:40:58 +0000

This offers SEM enthusiasts and professionals a lot more inspiration and encouragement to continue with their efforts of the making the same as wonderful as can be. Thanks, Lee!

By: andrewbeckman

andrewbeckman — Tue, 13 Oct 2009 00:13:07 +0000

Lee we submit Location3 Media to a number of awards you mentioned, and some of the ceremonies like the DMA do a nice job, and make the award have meaning and feel special. Although I give the go ahead to L3M's Marketing department to submit to most awards you mention I am starting to question which ones are perceived to be the ones that help agencies like myself win more business from. This is the main reason why I want us to submit these awards, as I am hoping it helps us make more money!

which are your top award submissions by prestige?

By: leeodden

leeodden — Mon, 12 Oct 2009 14:17:36 +0000

I think that's the whole point ryandaim. Agencies participate in awards to get recognition of their agency, which helps build awareness and credibility to companies that appreciate that kind of thing.

Many marketing departments within companies enter these awards to gain recognition for the Search Marketing portion of the overall marketing budget. Getting such exposure can be a powerful internal sales tool to gain more SEM budget and resources within a company. Of course, that assumes they win a credible award.

By: ryandaim

ryandaim — Mon, 12 Oct 2009 13:43:00 +0000

I agree to the previous post that paying for a competition and to only get an award is ridiculous, unless the award is going to help you in your marketing efforts. Awards can give a business credibility and tie it to a specific demographic.

By: leeodden

leeodden — Mon, 12 Oct 2009 12:41:25 +0000

There's a perception that remarkable SEM campaigns involve a certain level of budget and therefore the entry fees are part filter, part money maker or funding source for the awards. Right or wrong, it weeds out an incredible number of entries that would make the initial selection process impractical. The $49 to $350 is nothing to the big agencies the awards are marketed to.

All that said, our agency does some amazing work and we haven't submitted to any of the awards we're eligible for (those we judge, we cannot enter) until 2010. It's the research of available SEM award programs that led to this post.

Again, right or wrong, certain client companies find a lot of credibility in vendors who have won awards for their work. It's the nature of the agency business whether you're in advertising, public relations or search and social media marketing.

By: toddmintz

toddmintz — Mon, 12 Oct 2009 12:06:29 +0000

Maybe I'm weird but having to pay an entry fee to “compete” for an award is pretty ridiculous and invalidates any true value of winning.