Comments on: How Social Media & Email Marketing Boost Customer Reach

By: Keri Allred

Keri Allred — Wed, 25 Nov 2009 01:37:46 +0000

I don't think email will die either, but it will evolve, as it is now, into something new, more like the sms marketing.

By: Keri Allred

Keri Allred — Tue, 24 Nov 2009 19:37:46 +0000

I don't think email will die either, but it will evolve, as it is now, into something new, more like the sms marketing.

By: Jim Kelly

Jim Kelly — Wed, 28 Oct 2009 18:23:10 +0000

Here's an article about a study that finds Gen Y more reluctant to give up email (and text messaging) than social networks.
http://mashable.com/2009/10/20/gen-y/

By: Ruben

Ruben — Mon, 26 Oct 2009 01:40:37 +0000

I do not agree that email has one foot in the grave. If that was true, what does that say about me? However, I'm no old stick in the mud. I find the use of an S2S link to be a unique way of hitting target markets. Most people swim in the same pools even though that is even changing a bit. A blog article, etc. shared with an acquaintance to whatever degree is bonus exposure. I would guard against them being an annoyance and/or popping up everywhere.

By: iancutmore

iancutmore — Sat, 24 Oct 2009 17:25:47 +0000

I think emails will be around for a long time very good read!

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By: joelavery

joelavery — Thu, 22 Oct 2009 19:59:40 +0000

Thank you for sharing and giving me great ideas on how to use S2S.

By: crystaljane

crystaljane — Mon, 19 Oct 2009 11:21:52 +0000

I find this article very interesting. This can help me with my site.
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By: Steven Roddy

Steven Roddy — Fri, 16 Oct 2009 04:27:36 +0000

The call to action is the most important. Its amazing what people will do when you just ask them.

By: agsmarketing

agsmarketing — Fri, 16 Oct 2009 02:05:48 +0000

Interesting article with some good tips. Thanks.

By: angelia110

angelia110 — Fri, 16 Oct 2009 00:50:41 +0000

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By: jason200620

jason200620 — Thu, 15 Oct 2009 23:10:07 +0000

Cool blog! I commented here before, its nice to know there are still some great posts out there. Thanks for the great info. Oh, and Happy Halloween!
Jason
http://women-sunglasses.com> blog

By: leeodden

leeodden — Thu, 15 Oct 2009 14:40:11 +0000

Maggie, what kind of research? Industry & marketplace research or ongoing social media monitoring/brand monitoring?

By: goodwillmarketing

goodwillmarketing — Thu, 15 Oct 2009 13:49:02 +0000

We recently stopped our emailed enews and communicated to our subscribers that there were two new ways to get our company news… via our online community or by subscribing to our new blog RSS feed. I explained how to use an RSS feed and included a list of FAQ about RSS feeds. I think people will appreciate not getting as much “pushed” email in their inboxes, and they'll like the option of having it available conveniently in a reader anytime they want to check or get alerted. We had a 15-20% open rate on the enews, but it was taking too long to create it, having a substanial amount of news to warrant it, etc. We are in B2B — but I found that Twitter, of all things, is very useful in our marketing communications (and not personal life). I don't have to wait and hold “news” until the next eNewsletter anymore. ONE LAST THING — the biggest problem I see with the S2S is having to login at the social site after I click a sharing link… too many passwords etc. That is a big issue and many times causes me to just back out and go do something else I can do right away. Just my thoughts and latest…

By: jason200620

jason200620 — Thu, 15 Oct 2009 09:04:34 +0000

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By: jason200620

jason200620 — Thu, 15 Oct 2009 09:03:38 +0000

Cool blog! I commented here before, its nice to know there are still some great posts out there. Thanks for the great info.
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By: recognition

recognition — Thu, 15 Oct 2009 05:18:56 +0000

I do not think email would die, but tools like Google wave will radically change our vision about social media and email

By: strategic_growth_advisors

strategic_growth_advisors — Thu, 15 Oct 2009 02:10:30 +0000

Insightful, informative and very timely. “Something that old people do,” eh? Thanks for emphasizing that creating an innovative mix of social media and email marketing can bring explosive results.

By: Nathaniel Gibson

Nathaniel Gibson — Wed, 14 Oct 2009 22:13:02 +0000

This is a great post. I like the takeaways, and I love how you broke it down into a process. Determining the right networks is always what I tell my customers when they want to use my software. After they have their networks and know what they are doing, they need to make sure that their profile is set up to pull the visitors in. Besides that it's a matter of after they have added all of those friends from their niche, they need to make sure that they stay in contact with the people they get from it, and value them, and reward them and brag about them. The latter has been the most important factor in successful social networking campaigns so far.

By: Marketing odjel

Marketing odjel — Wed, 14 Oct 2009 17:44:54 +0000

Is it better to make viral messages over social media or through e-mail? Can it be that newsletter is good spin off for starting viral campaign?

By: Ryan Deutsch

Ryan Deutsch — Wed, 14 Oct 2009 16:37:47 +0000

Great content Jolina. We are seeing some of the same things at StrongMail as we work with clients to Socialize email marketing. Here are some resources to help interested parties dig deeper into the opportunity!
http://www.strongmail.com/pdf/StrongMail_ROI_of...
http://www.strongmail.com/company/news-and-even...
http://www.strongmail.com/pdf/sm_casestudy_mint...