Comments on: Social Media in Healthcare Marketing: Making the Case

By: aed defibrillator

aed defibrillator — Fri, 20 Nov 2009 15:24:51 +0000

Another way to make life easier if we talk about health care. Social networking somehow ease the “pain”.

By: robseo

robseo — Tue, 03 Nov 2009 12:16:53 +0000

The medical websites have been proved to be very handy guide for a lot of people as they have got remedies to their problems within seconds. The medical websites are serving both parties very well. On one hand these are serving customers and patients by providing necessary information and tips and on the other hand atre campaigning for the individuals, companies or heath care centers that are maintaining the websites.

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By: valgenton

valgenton — Sun, 11 Oct 2009 07:29:10 +0000

Very interesting, I was at the Health 2.0 show in SF last week and had plenty of interesting conversations on this topic. I asked myself how Health 2.0 will affect healthcare marketing? http://thegrilling.com/?p=290

By: bilalseoexpert

bilalseoexpert — Sat, 10 Oct 2009 22:31:17 +0000

nice information… keep up the good writing… you are just great

By: Oscar Del Santo

Oscar Del Santo — Sat, 10 Oct 2009 12:17:36 +0000

This is a terrific post. The case for the social media in health care is cogently argued and I especially like the suggestions made in point 5. Let us hope that the health care field jumps onto the bandwagon with sensible social media strategies that are of true benefit to health care workers, patients and the whole community.

By: Stephen Palkot

Stephen Palkot — Fri, 09 Oct 2009 18:17:06 +0000

Recently I heard a talk from two marketing executives who overcame social media objections at one of the largest, most prestigious medical facilities in the U.S. Takeaways included:

1) they used social media internally among employees first to prove its utility to executives and to warm executives up to the idea of external social media outreach.
2) developing a social media policy at the outset was very helpful to convincing executives that social media outreach would be used to help the brand.
3) communications staff worked with non-communications staff who supported social media and who served as "champions" for the introduction of social media outreach.

M.D. Anderson’s journey into social media

By: Dr. George

Dr. George — Fri, 09 Oct 2009 16:15:33 +0000

Health-care professionals who don't use social media are missing out on a large number of potential patients. If they don't have the time to manage their social networking they could hire someone to handle it for them.

By: The Communicator

The Communicator — Fri, 09 Oct 2009 14:23:59 +0000

For others who are interested in “making a case” for participating in social media, read “The 'No Duhs' of Social media by our guest columnist. http://www.famefoundry.com/646/the-no-duhs-of-s...

By: leeodden

leeodden — Fri, 09 Oct 2009 14:08:38 +0000

Thanks for the link Jonathan.

By: Jonathan Richman

Jonathan Richman — Fri, 09 Oct 2009 13:01:34 +0000

Sounds like you need some more examples of healthcare social media. Here's a few hundred: http://www.doseofdigital.com/healthcare-pharma-...

There's far more out there in healthcare social media than most people imagine.