Comments on: 7 Considerations for Tracking Social Media Success

By: bradgmo

bradgmo — Fri, 06 Nov 2009 18:54:12 +0000

i have to agree with Alex Kooluris for a brand to be 'social' it needs to to forget about always pushing its self and engage with the customer at there level. Talk about what they want to talk about and make any promotion very small and subtle. i think the trick is to get the consumer involved in the experience, if you have a Facebook page get your fans on there showcase them as without them you are effectively out of business. but is finding the best way to do it and it depends what you are selling.
social networking for a software developer will be completely different to a online boutique

By: bradgmo

bradgmo — Fri, 06 Nov 2009 12:54:12 +0000

By: jmarbach

jmarbach — Sat, 31 Oct 2009 02:54:04 +0000

While I agree that monitoring brand success is great, and you made various points on how and why to do so, I do not believe that there is enough emphasis of responding to all feedback, including negative. I believe that the best way for a brand to improve itself, is to be able to respond and resolve negative feedback. Thus, turning an unhappy user into a happy user.

By: Susan Payton

Susan Payton — Mon, 26 Oct 2009 14:23:53 +0000

Great post. What gets me is no one had quite the issue when they were doing tv ads and billboards. How did they track that?? To me, social media is easier to track, thanks to analytics, yet people still balk at using social media…

By: iancutmore

iancutmore — Sat, 24 Oct 2009 17:33:39 +0000

very good info Thank you!

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By: Benard

Benard — Fri, 23 Oct 2009 03:06:04 +0000

We were doing social media for our website but this article has given us a checklist of things to take care of.

By: kachingkaching

kachingkaching — Thu, 22 Oct 2009 03:56:19 +0000

yes i like social networks talking about increase in my sales its a much

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By: James Blackman

James Blackman — Tue, 20 Oct 2009 09:00:58 +0000

I am just starting to embrace social networking, I am pushing all my clients towards the main sites, to help develop brand awearness and also to get the important back links to sites. I am constantly researching the best pratices and I think this article is on the money.

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By: Alex Kooluris

Alex Kooluris — Thu, 15 Oct 2009 03:31:39 +0000

The social media space exposes to most brands that in reality they don't really have anything relevant to offer consumers at large. I always try to explain to brand managers, entering the social media space is like walking up to two strangers and saying “excuse me can I join your conversation” and when they ask “why..who are you” the brand has NO response. Like any “relationship” or valued partner, brands need to bring something to the table. And Brand's also need to understand that 9/1o times what that “something” is may not be directly related to their product messages and promotions.

Unfortunately most brand managers are stuck thinking “how can I promote my brand if I am not actively talking about it”. Again they miss the reality of the space, that this is a conversation like any other and when we are forming relationships with the people in our lives we don't build a strong one simply by talking about ourselves all the time. In fact, if all we do is talk about ourselves we will probably be without friends pretty quickly.

Before you even get to ROI and metrics of success, brands need to first learn how to communicate with consumers in a relevant and real time manner. Crawl before you can walk – let alone run.

By: melissabarker

melissabarker — Tue, 13 Oct 2009 16:18:42 +0000

You can read about the pros and cons of the Net Promoter score and other social media metrics in my post today at http://www.socialmediamarketingresources.info

By: Thomas McMahon

Thomas McMahon — Tue, 13 Oct 2009 16:04:04 +0000

The list wasn't meant to be in order of importance, but that's a good point.

By: Thomas McMahon

Thomas McMahon — Tue, 13 Oct 2009 16:01:24 +0000

Never hear of it. Does it track social media?

By: EG Online Marketing

EG Online Marketing — Sun, 11 Oct 2009 00:57:11 +0000

I think this is great. My history is the automotive industry and they don't seem to do anything without tracking it. It almost seems that anything that comes out doesn't have a way to track for a few years. It will only be time before we will have analytics on business social accounts. Thanks for the read!

By: erotik

erotik — Sat, 10 Oct 2009 14:08:06 +0000

thanks

By: bobtracz

bobtracz — Sat, 10 Oct 2009 00:12:42 +0000

Well written. Your comment “realize that not everyone is always hearing what you have to say” is so true. In fact many people “hear” you but do not pay attention to you. Understanding is the best you can hope for in any form of communication. By speaking to a person needs you grab someones attention and by by asking them questions you draw them them in. By inviting their comments you might find a way to track your results.

By: melissabarker

melissabarker — Fri, 09 Oct 2009 14:55:44 +0000

Thomas, what do you think of specific metrics like Net Promoter?

By: SocialSteve

SocialSteve — Fri, 09 Oct 2009 13:14:06 +0000

Thomas,

While you make some good points here, there are ways to quantify tracking of social media. In order for marketing to be recognized as a leader and contributor in companies, we must be able to prove worth beyond vague jargon.

I suggest looking at an article "Measuring the Value of Social Media" for at http://bit.ly/hodQp. If we are to promote the importance of social media, we must be accountable for the endeavor and have a way of measuring our success.

Social Steve
www.socialsteve.wordpress.com

By: smobot

smobot — Fri, 09 Oct 2009 06:26:49 +0000

"Define an objective" - as an engineer, I strongly agree. Social media metrics don't exist without one. Heck, SEO without an objective is worthless.

The problem defining social media objectives is that the social media experts haven't agreed on a common language. There are terms to be coined, data to be aggregated, conversions to track, social media sites to be optimized, etc.

To say that there are no rules is a fallacy. OK, there are no rules if failure is an option... but it shouldn't be. I'm going to publish the rules at SMOBOT.com... for future reference : )

By: strategic_growth_advisors

strategic_growth_advisors — Fri, 09 Oct 2009 03:16:13 +0000

Superbly written and very informative. Thanks, Thomas! Keep on posting great articles.