TopRank Online Marketing

Archive for November, 2009


Lee Odden

BIGLIST Search Marketing Blogs 113009

Lee Odden on Nov 30th, 2009     BIGLIST SEM Blogs

BIGLIST SEO Blogs

Absence makes the heart grow fonder and we know online marketers already like the BIGLIST of online marketing blogs reviews. This new update that is decidedly focused on search engine optimization should start your week off right.

The Search Agents

While we have a good looking group this week, the Search Agents was the winner for the best looking Search Marketing blog. Not only does it offer a clever theme, but content and usability to boot. There are more contributors listed than most SEM agencies have in their employ. Content is balanced between SEO and SEM followed by everybody’s friend, Social Media. The Search Agents is the official corporate blog of The Search Agency, an integrated online marketing firm headquartered in Santa Monica, CA.

TopRank Online Marketing

10 Link Building Tools for Tracking Inbound Links

TopRank Online Marketing on Nov 27th, 2009     Google, Link Building, Online Marketing, Search Engines, SEO, SEO Tools

Measuring Inbound LinksQuality inbound links are an essential element of web site marketing and search engine optimization programs to increase traffic and online sales. The greater the number of relevant and authoritative links to a web page, the greater the potential for higher search engine rankings and qualified traffic.

A recent survey from SEOmoz illustrates just how important inbound links are to rankings. An impressive 4 of the top 5 ranking factors involve inbound links:

  • Keyword focused anchor text from external links: 73% very high importance
  • External link popularity: 71% very high importance
  • Diversity of link sources: 67% very high importance
  • Trustworthiness of the domain based on link distance from trusted domains: 66% very high importance
Lee Odden

All New Google Design

Lee Odden on Nov 26th, 2009     Google, Online Marketing, Search Engines

UPDATE: Google has announced the official rollout of the new design on Google Blog.

Google is a master of innovation in the search space and while they seem to subscribe to Guy Kawasaki’s “release early and release often” new product philosophy, the attention to changing the Google search page is near-holy. Minuscule design changes at even the pixel level are cautious and carefully considered. And rare.

Apparently, Google is testing a redesign and logo which you can see in this home page screen shot:

New Google Home Page 112609

The logo has changed and the “Google Search” and “I’m Feeling Lucky” buttons are blue rather than gray. But the biggest changes are on the search results page. There are three columns rather than two:

New Google Search Results 112609

TopRank Online Marketing

Thankful Wishes From Online Marketing Blog

TopRank Online Marketing on Nov 25th, 2009     Online Marketing

What TopRank Online Marketing Is Thankful ForWith Thanksgiving almost within reach, it’s hard to think of anything but turkey, pumpkin pie, mashed potatoes and warm homemade rolls. Actually, for me, my mind is on my aunt’s chocolate pie and my grandmother’s macaroni and cheese.

But regardless of the type of food item occupying your thoughts right now, Thanksgiving is a time to reflect on what we have to be grateful for. I, for one, realize I have a lot to be grateful for, considering the people I interact with on a daily basis and the work I’m tasked with each day.

michelle bowles
Michelle Bowles

Having been a part of the TopRank Online Marketing team for 4 months  now, I’m thankful for my fellow team members who have patiently shown me the ropes along the way and made me feel welcome.

TopRank Online Marketing

3 Steps for Effectively Using Social Media For PR

TopRank Online Marketing on Nov 23rd, 2009     Online Marketing, Online PR, Public Relations, Social Media

social-media-prPreviously, I explored the intersection of social media and PR and explained why it is so important communications professionals leverage digital channels. In that post I touched on the following key points:

  • Authenticity/personality – the world and web crave it
  • It scales – popular brands just get more popular
  • Long-term storytelling – build a permission asset
  • Leverage – digital PR is your social proofing
  • Intersection with SEO – links are by-product
  • PR has changed – pull is now more effective

Next I’d like to explore a brief outline of how you can effectively use social media to accomplish your PR objectives. I’ll run through 3 key steps as a primer, however I challenge you to consider a unique entry point for your own brand. The social web is as flexible as you want it to be, and there is no single “right answer”. The following are learnings for how you could potentially approach a social media PR strategy.

TopRank Online Marketing

SEO for Flash: 5 Tips and Best Practices

TopRank Online Marketing on Nov 19th, 2009     Online Marketing, SEO, SEO Tips

flash seoSEO for Flash – is it a reality yet?

One of the most common issues for web sites with poor search visibility involves Google not being able to crawl and index a site’s content. Web sites made entirely with Flash are problematic because there are often no links for search engine crawlers to follow or HTML text to copy.

According to the Opera (browser) developer center, somewhere between 30% and 40% of all pages tested contained Flash files representing a lot of content that may not be included in search results or only partially indexed. Despite a large number of sites publishing content using this type of file format, Flash and search engines have been like oil and water. They just didn’t mix.

Lee Odden

Google: Social Media is a Party, SEO is Bullsh*t, Advertising is Good For You

Lee Odden on Nov 19th, 2009     Google, Online Marketing, Search Engines

I noticed someone using Google suggest in another story today (honestly forgot where) and thought I’d see what Google “thinks” about social media. Then I tried SEO. Not surprising. Funniest of all, considering Google’s business model, was advertising.

What Google Thinks of Social Media

Pretty telling when you think about it. Of course this isn’t what Google “really thinks” about social media, it’s Google’s response to search queries and effort to predict what we’re really searching for.

Google Suggest works by drawing from searches by other Google users, sites in Google’s search index, and ads in the Google advertising network. If you’re logged in, Google will use your search history to make suggestions. It can be a handy search tool. It can also be revealing.

Lee Odden

Book Review: Socialnomics by Erik Qualman

Lee Odden on Nov 17th, 2009     Book Reviews, Social Media

socialnomics “It’s a people driven economy stupid” and “Online word of mouth has made many traditional marketing strategies obsolete”. Those are powerful words and central to the theme in “Socialnomics” by Erik Qualman, Global VP for Online Marketing for EF Educatio, the world’s largest private educator.

I appreciate Erik’s characterization because it’s how I’ve viewed social media since our digital marketing & PR agency started blogging and using social news/bookmarking sites in 2004: as technology that facilitates word of mouth. At conferences, I often say to audiences that if a company has strong word of mouth in the offline world, then Social Media may be a powerful option for them. If not, perhaps social media can help them get word of mouth started.

TopRank Online Marketing

Why Use Social Media For Public Relations

TopRank Online Marketing on Nov 16th, 2009     Online Marketing, Online PR, Public Relations

PR-social-mediaRecently, I presented at PubCon on the intersection of social media and PR.  The session title was “experts on PR and Twitter,” however the session description went on to discuss a variety of networks.  Therefore my interpretation was to speak on the intersection of social media and PR, and not just PR and Twitter.

The social web is far more than just Twitter, and if Twitter is the extent of your participation you’re missing out.  Lee’s diagram of social media and channels of distribution presents a visualization of a strong approach, where the centerpiece is a blog.  The centerpiece could be anything of course, not just a blog – but the essential element is that it’s a place you control and not an external network.  Using Twitter or any network you don’t control as the centerpiece is a mistake, because you’re building the value of a digital asset that isn’t really yours (no analytics, no control, no SEO benefit and if that network falls out of favor all your hard work is devalued).

TopRank Online Marketing

5 SEO Tips for Online Retailers

TopRank Online Marketing on Nov 13th, 2009     B2C, Blogging, Business of SEO, Content Marketing, Keyword Research, Online Marketing, SEO, SEO Tips

Retail SEO

Online retail websites face a unique set of obstacles when it comes to improving sales through better search engine visibility.  Repetitive product descriptions, a lack of content and frequent churn of products can all be hurdles to overcome. But with these specific tips for retail search engine optimization, online retailers can turn those challenges into opportunities and maximize their organic search traffic.

1. Add fresh content to the website. Many online retail websites focus on selling products rather than informing and providing value to customers, and hence severely lack content. It’s a good idea to include pages on a retail site that are purely content-based. Not only will informative, optimized content improve search rankings, it can help retailers sell more products by engaging customers.

Lee Odden

7 Blog Copywriting Ideas for Creating Original Content

Lee Odden on Nov 12th, 2009     Blogging

Idea Light BulbWith literally hundreds of millions of blogs in the vast blogosphere, it’s becoming increasingly difficult to develop a unique brand for your blog by writing posts that are unique, creative and entertaining. The next time you find yourself in a rut, try these 7 blog copywriting ideas for creating fresh and interesting content:

1. Start With the Headline

It might seem logical to write the body of the post first. After all, length-wise, it’s the most significant piece of the puzzle. Instead, try coming up with the most creative, most intriguing headline possible. Then design a post around that inspirational headline. Similarly, you could choose an image or create a call to action first. Whatever your typical process, turn it around to inspire some fresh thinking.

TopRank Online Marketing

PubCon 2009: How Major Vegas Hotels Are Using Social Media

TopRank Online Marketing on Nov 11th, 2009     Online Marketing, Pubcon, Social Media

Las-VegasFrom the perspective of some, it seems like Vegas was late to participate in social media (according to the PubCon panel description).

However, the prominent brands on the strip have stepped up to the plate and are actively engaged in social web participation.  They’re leveraging digital platforms for a variety of purposes – from customer service to promotion.

This open-format panel at PubCon 2009 analyzed how Vegas marketing departments are using SM as part of their overall marketing plan and featured some of the largest names on the strip.  Brands represented were:

  • Brad Goldberg, Vice President of Marketing, Luxor
  • Brandie Feuer, Director of Interactive Marketing, Planet Hollywood
  • Peter Arceo, Executive Director of Casino Marketing, Las Vegas Hilton
  • Michael Perhaes, Assistant Vice President of Marketing, MGM Grand

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top