Comments on: 5 Tips for Effective Email Copywriting

By: Типография

Типография — Mon, 04 Jan 2010 15:40:02 +0000

I think you make a really great point emphasizing the importance of the subject line. So often marketers forget that the email inbox is often overcrowded with more than 50+ emails a day. The subject line and preview screen may be the only opportunity to catch a reader's attention. It needs to be to the point with an effective call to action, otherwise it will just be lost in the noise.

By: Peteronhead

Peteronhead — Thu, 26 Nov 2009 05:58:45 +0000

That's really a useful article, thanks for sharing.

I used to do email marketing, so I can share my experience.

To make my open rate of my email high, the receivers must know me. The first step is to make people leave their email automatically. So, I get code fromSpread – email marketing software & service . It's a web-based Email marketing platform.

After that, I can see report of opens, clicks, conversion, etc.

Now, I maintain good relationship with clients closely.

-p

By: dave stewart

dave stewart — Sun, 22 Nov 2009 12:38:16 +0000

Your right nick,
I get 100's of emails everyday and the subject line is the difference between whether I read it or delete it.. when I look at those subject lines, it gives me a pretty good idea as to what people are willing to read. I've tried various subject lines (depending on my audience) and I find the curiosty angle works best for me.

By: The Therapist

The Therapist — Fri, 20 Nov 2009 22:18:43 +0000

Email marketing can be a powerful tool, we do use it. We have found there are really three components to generating a client via email. First is a strong subject line. A subject line should be relevant to the needs of your target, and also contain some kind of sense of urgency. Second, your email must talk about the BENEFITS. Benefits, benefits, benefits. Third, you need a tracking mechanism. For example, keep an accurate total of the number of emails you send out, subtract the boucnebacks. This is the total # of successful emails. Then, inside each email, have a link that takes your customer to a special “deal” that will store a counter in a database….or give a coupon code that is tracked. That way you will know *exactly* the % of conversions you obtained with your email. Do different emails, and then over time you will know the successful email templates from the bad ones.

By: edson1

edson1 — Fri, 20 Nov 2009 22:03:15 +0000

Great text…

By: zuri

zuri — Wed, 18 Nov 2009 00:08:20 +0000

Very nice post and very effective tips, been doing this in our email campaign too.I do agree that email copy writing is an art.

By: Jason Christensen

Jason Christensen — Sun, 15 Nov 2009 01:22:54 +0000

Great information! There is more strategy to email than most people think.
Here are some complimentary posts for effective emails:
Email in camouflage: http://su.pr/5qZAeS
Long drawn-out emails: http://su.pr/4g5BBk
Email without purpose: http://su.pr/1nnNnK
Emails – Who are you talking to anyway?: http://su.pr/4G7CXv

By: kierann

kierann — Thu, 12 Nov 2009 15:48:40 +0000

Hi Michelle,
I think your ideas on email-copy writing-tips are very help full to every one. Really I learn a lot by read your blog and hope this will be continue. Typically your 5 point gives the details information about how to right a good and informative content.

Have A Good Day!

By: Nick Stamoulis

Nick Stamoulis — Wed, 11 Nov 2009 13:25:06 +0000

I think experimenting with different subject lines is very important. People over time will get used to the same subject lines and eventually just delete newsletters or emails you send out.

By: K Matthews

K Matthews — Mon, 09 Nov 2009 07:51:15 +0000

Hi Michelle,

In agreement with all your points, but would like to add our approach . . .

1. We always lead with a 'selfish' information article - "what's in it for me" approach. This gets them reading.
2. Then we tend to follow with a new product / service / market introduction to introduce them to something new we are doing within our business.
3. We finish with something soft and friendly - this will often be something CSR driven regarding our business so that they know we are not just about the 'profit.'

Overall, we have found that this approach lends well to readership etc.

Kevin

By: Cara

Cara — Sun, 08 Nov 2009 08:40:45 +0000

Michelle,

Very useful and simple pointers. Some people make e-mail campaigns sound like rocket science. Writing effective e-mails just takes a little bit of marketing know-how, some writing ability and common sense.

Thanks for the great article!

By: Sean

Sean — Sat, 07 Nov 2009 16:05:52 +0000

Michelle,

Nice article, very well done. Your points about subject line and involving your readers are spot on. No one wants to be told to buy something. They want to be in a conversation about the service/brand. Marketers sometimes forget to engage their audience and fall back on a build and blast approach. Great tips!

-Sean

By: carol

carol — Sat, 07 Nov 2009 12:44:35 +0000

the problem with email marketing is most of the time, they are considered as spamming even if it's not your intention to do so. for me, spamming is when you send emails to people totally unrelated to your campaign but if you had spent sleepless nights doing your research, I don't think it should be considered as such.

what I've learned is the ones in the receiving end would like their names mentioned when they receive a mail thus the use of mailmerge. furthermore, it would be a great idea if the letter includes an option to unsubscribe. it, too, makes them feel they're not spammed in any way.

thank you for such a great post!

By: Katie, ATT Uverse Reviews

Katie, ATT Uverse Reviews — Sat, 07 Nov 2009 07:04:15 +0000

thanks for sharing. very direct and easy to comprehend.

By: Richelo Killian

Richelo Killian — Fri, 06 Nov 2009 21:17:51 +0000

Hi Michelle,

Outstanding points there to help people not only write better emails, but, get more action from their lists.

I WILL be telling my readers about this post, and sending them here!

By: Maggie

Maggie — Fri, 06 Nov 2009 17:03:40 +0000

By: Travis2020

Travis2020 — Fri, 06 Nov 2009 16:36:58 +0000

Thanks for sharing. Simple and to the point.

By: karenrayner

karenrayner — Fri, 06 Nov 2009 14:45:41 +0000

Great post, some really good tips. Very informative