Comments on: 3 Steps for Effectively Using Social Media For PR

By: Cathy

Cathy — Tue, 05 Jan 2010 00:59:44 +0000

Thanks for this. It really does make a difference with a long term strategy.

So many people go flat out then burn out and leave! And yes, that has also been me a couple of times. Thankfully I have hung in there online, revised strategies and keep reading blog posts such as this one which offer real information that we can use.

Thanks and best wishes in 2010.

By: Lionjkt

Lionjkt — Thu, 24 Dec 2009 04:36:53 +0000

Yes I agree with you mentioned in tactics fast and strategy slow that's really need a long term comitment, also participation in the social web help you to make link building.

By: patrickmurphy

patrickmurphy — Mon, 14 Dec 2009 10:27:42 +0000

Well done on the first paragraph, that does some it up. If only people saw it as that!

By: Jody Raines

Jody Raines — Sun, 13 Dec 2009 17:19:45 +0000

Love “The nexus of PR, Social Media and SEO”… You hit the nail on the head! Too many agencies focus on one component, like PR, or SEO, or Social Media, and fail to put together an Internet Strategy.
It never ceases to amaze me when I see a fairly large organization with a Twitter account, and they don't seem to understand why they have this. No strategy.
Also, love the fact that you point out that Social Media is more than Twitter. I enjoy Twitter, yet agree that there are other flavors that our clients must consider to be effective.
Thank you!

By: rickey gold

rickey gold — Fri, 11 Dec 2009 21:00:43 +0000

This is one of the best articles I've seen on the “whys” of using social media for PR. I'm sending it to all my clients who are probably tired of hearing me talk about keywords and consistency.
Thanks for this!

By: Rafiq

Rafiq — Sun, 06 Dec 2009 17:24:10 +0000

i absolutely agree with you with the point you mentioned in tactics fast and strategy slow. As search engines are also slow and steady to develop trust with website along the path, so meanwhile you can make your tactics work fast but in slow strategical fashion.

By: bibowski

bibowski — Fri, 04 Dec 2009 18:57:14 +0000

I think commitment is the hardest for any social media strategy. I can imagine most companies thinking that I'm just trying to lock them in and get as much money from them for as long as possible.

While very often, they don't expect results to be immediate, they also don't want to dive headfirst into something that is unproven (and SEO still isn't 100% effective) and sign up for 36 months +.

By: Jeremy Bencken

Jeremy Bencken — Wed, 02 Dec 2009 21:25:43 +0000

Scott, you can also use BuzzStream (my company) to monitor news and then convert any post, article, or Tweet into an influencer contact automatically.

For blogger outreach, you can use BuzzStream to automatically extract the contact info from a blog (email, phone, Twitter ID, Linkedin page, etc. along with web metrics like PageRank, unique visitors, and Twitter followers) and automatically save a contact to our influencer relations CRM. From there, you can monitor that person, so anytime they talk about your competitors or your industry, they show up in your monitoring (which gives you on-topic engagement opportunities). And finally, we automatically track every email and tweet you have with the influencer.

Here's a review of the product by Jason Falls in case you're interested. http://www.socialmediaexplorer.com/2009/06/09/b...

You can also sign up for a free trial to play around with it (pricing starts at $49/mo, month-to-month). http://www.buzzstream.com

By: chaikq

chaikq — Sun, 29 Nov 2009 18:19:05 +0000

Great tips !! In my view, SEO is a continuous process of building your reputation with the passage of time. After building your reputation as an industry leader you also need to maintain it. No matter in which niche area you work primarily, your writings should reflect your crystal clear understandings …

By: Helen Neely

Helen Neely — Sat, 28 Nov 2009 22:59:24 +0000

One of the biggest problems most people have is that either they are not in the position for a long time commitment, or they are simply not interested.

By: Darren

Darren — Wed, 25 Nov 2009 17:41:19 +0000

I agree that social media is and should be more than just Twitter. Just ask all those guys that hung their hats on MySpace and Friendster! Point is, any attempt you make should lead people back to your site/blog/business. That is the natural evolution of social media. Leaving the message to any other platform is asking for trouble. Just wait until Google buys Twitter then scuttles it!

By: Terry Van Horne

Terry Van Horne — Wed, 25 Nov 2009 17:17:28 +0000

Agreed the “echo” is an important part of managing SEO w/Social activity on many networks. If you are engaing your audience in each social network than the footprint should be small but too much “noise” will muddy the signal and leave a distinguishable footprint.

By: JoeMescher

JoeMescher — Wed, 25 Nov 2009 16:06:04 +0000

You Had Me at "Social media is more than just Twitter".

Facts:

*Millions of People Use Twitter -- and Billions Don't
*Millions of Tweeters are More Open to Facebook Links/Likely to Convert
*Millions of Customers use a Plethora of Fragmented Social Sites/Networks

Keep discovering where your fans, friends, and customers roam, then syndicate and deliver action-oriented content to them.

...and have a Happy Thanksgiving!

By: Steven

Steven — Wed, 25 Nov 2009 14:33:45 +0000

Great Tips. Social Media and PR definitely go hand in hand. I think a lot of the older marketers avoid social media as its such a new concept, but you lay out a great way it can be approachable.

Cheers!

By: Hans Kristian Anderson

Hans Kristian Anderson — Wed, 25 Nov 2009 03:15:36 +0000

You have given me a lot to think about. 2,000 post is very impressive, it shows the find of commitment that is necessary to be successful. Thanks.

By: Melinda

Melinda — Tue, 24 Nov 2009 21:32:04 +0000

Fab article. Am loving “push through the dip”, its going straight on my whiteboard to keep me motivated!

By: AmberNaslund

AmberNaslund — Tue, 24 Nov 2009 16:34:40 +0000

Thanks for that, Lee. And of course Scott, we can talk further with you about how to make the most of influencer relations. In fact, I'd be happy to connect you with a few folks that have been using our platform just this way.

In any case, I can't underestimate the importance of looking at influence in relative terms; influencers aren't just the big guns, and context is everything. Lee understands this so well, so I'm glad you're tackling this topic, sir!

Best,
Amber Naslund
Director of Community, Radian6
@ambercadabra

By: tessacarroll

tessacarroll — Tue, 24 Nov 2009 13:29:33 +0000

Thanks for the tips, Adam. You're 100% right, there is no "right answer" for approaching social media. What you've given us here though, is a great starting point for those PR professionals looking to further integrate digital channels into their communications strategy.

Tessa Carroll
www.blogs.vbpoutsourcing.com

By: tazsolution

tazsolution — Tue, 24 Nov 2009 13:20:26 +0000

Thank you for sharing your tips.

By: dhirajch

dhirajch — Tue, 24 Nov 2009 04:37:13 +0000

“Long Term Commitment” I think this is the most important point…..