Lee Odden

Google: Social Media is a Party, SEO is Bullsh*t, Advertising is Good For You

I noticed someone using Google suggest in another story today (honestly forgot where) and thought I’d see what Google “thinks” about social media. Then I tried SEO. Not surprising. Funniest of all, considering Google’s business model, was advertising.

What Google Thinks of Social Media

Pretty telling when you think about it. Of course this isn’t what Google “really thinks” about social media, it’s Google’s response to search queries and effort to predict what we’re really searching for.

Google Suggest works by drawing from searches by other Google users, sites in Google’s search index, and ads in the Google advertising network. If you’re logged in, Google will use your search history to make suggestions. It can be a handy search tool. It can also be revealing.

But, that’s not as interesting as viewing these screen shots as what Google “thinks”, so let’s continue:

what google thinks of seo

Whoah, let’s turn off the SEO hate, OK Google? :) In case you’re not a hater and curious about search engine optimization, find the truth about SEO here and why ongoing SEO is important here.  The reality is, Google is the recognized leader amongst the few remaining search engines in more than market share. They’re also the pioneer (thanks in part to Vanessa Fox) and leader in providing webmasters with SEO tools and insight via Google Webmaster Central.


After typing in “advertising is” on Google, I had to laugh because of such positive sentiment.  How many millions of dollars, no billions of dollars, go into advertising that is untracked, unaccountable?  Google’s bread and butter is advertising so it’s just a bit ironic. Of course, the kind of advertising that Google sells IS trackable and VERY accountable.  No wonder Google Suggest says “advertising is good for you”.

What does Google Suggest think of your industry?

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About Lee Odden

@LeeOdden is the CEO of TopRank Online Marketing and editor of Online Marketing Blog. Cited for his expertise by The Economist, Forbes and the Wall Street Journal, he's the author of the book Optimize and presents internationally on integrated content, search, social media and influencer marketing. When not at conferences, consulting, or working with his talented team, he's likely on a beach somewhere doing absolutely nothing.