Comments on: 5 Must-Read Tips for B2B Search Marketing

By: israelexporter

israelexporter — Wed, 30 Dec 2009 12:57:06 +0000

This is an excellent blog post on b2b marketing. I think that content is the number tool here because it acts a powerful pre-selling tool. In addition interviews are very powerful because they show the person behind the company – the more personal the better.

By: israelexporter

israelexporter — Wed, 30 Dec 2009 06:57:06 +0000

By: sophie123

sophie123 — Mon, 28 Dec 2009 19:29:49 +0000

Very insightful article that helps you to think outside the box! The blog stragegy was such a fantastic idea that generated organic traffic.
Thank you for this post. I will share with our readers.
Creating customer blogs would be great for all B2B websites.

part time job

By: Christina

Christina — Sun, 27 Dec 2009 15:22:29 +0000

Thanks for all the information, these is really helpful.

By: hampry

hampry — Fri, 18 Dec 2009 09:23:33 +0000

Thanks for the very helpful information about SEO.Search marketing should be a top priority for organizations in any industry. But this blog really good and every tips very important.

By: michael

michael — Tue, 15 Dec 2009 22:42:30 +0000

Love the idea of a glossary. We will be adding one before the new year.

By: Niall Devitt

Niall Devitt — Mon, 14 Dec 2009 10:31:50 +0000

Excellent post “B2B purchases involve different stakeholders within a company. Each stakeholder comes to the site with a different set of expectations” I think that this is a point that many businesses miss when creating content.

By: rmsorg

rmsorg — Sun, 13 Dec 2009 20:28:53 +0000

Very insightful article that helps you to think outside the box! The blog stragegy was such a fantastic idea that generated organic traffic.
Thank you for this post. I will share with our readers at http://inboundmarketingpr.com/

RMSorg - InBoundMarketingPR

By: Diana@authorsglobe

Diana@authorsglobe — Fri, 11 Dec 2009 15:13:29 +0000

Thanks for such an insightful article. Re: #5, having testimonials from customers that represent different stakeholders can be very powerful. Would you suggest different landing pages for different stakeholders, for prospects entering keywords with problem-based vs solution based terms? Are there any case-study examples that we can see?

By: leeodden

leeodden — Thu, 10 Dec 2009 03:35:25 +0000

Answering marketing channel questions like that is a matter of determining audience and demand. For SEO demand is determined, in part, by doing keyword research in the category. Are prospects for that B2B company searching at the various points in the sales cycle? Are journalists that cover that B2B vertical searching for subject matter experts? Are candidates searching for jobs in that B2B field? What about customers searching for “after the sale” information? If the answer is yes to any of those, SEO is appropriate for that B2B company. Otherwise, they're simply losing out on that traffic to competitors.

By: Doug Neubauer

Doug Neubauer — Wed, 09 Dec 2009 17:05:53 +0000

Thanks for the information.

This might be a bit off topic, but what do you do with a B2B client who doesn't think they need any SEO because they are, well, a B2B company?

By: Jay Redley

Jay Redley — Wed, 09 Dec 2009 11:32:21 +0000

For B2B you must get the customer involved. Of course this follows effective keywording and SEO. Personal pages such as “my product” inclusions really boost repeat business. Stroking the customers ego just like Facebook and other social media sites do.

By: Norma Doneghy Anderson

Norma Doneghy Anderson — Wed, 09 Dec 2009 02:34:37 +0000

Thank your for this very helpful piece! It helps me understand where to focus my energies particularly when you explain that I need to understand how my target searches, evaluates solutions and consume information.

By: JemimaAlmeida

JemimaAlmeida — Tue, 08 Dec 2009 18:54:46 +0000

Creating customer blogs would be great for all B2B websites

By: biodenticaldoctor

biodenticaldoctor — Tue, 08 Dec 2009 10:11:50 +0000

Michelle the tips which you have mentioned here about B2B search marketing are very true and result oriented. I need to implement them. Thanks for sharing.

By: iphone clone

iphone clone — Tue, 08 Dec 2009 07:41:01 +0000

Nice post ,thanks for sharing

By: smobot

smobot — Tue, 08 Dec 2009 06:24:25 +0000

Good post. Most B2B websites I've seen push for P2P engagement which kind of goes along with the longer conversion cycle. When devising content for the B2B website, there is a fine line between too much and too little. Striking a balance between adequate information and seductive omission of detail is key.

By: maxebiz

maxebiz — Mon, 07 Dec 2009 16:28:37 +0000

Great post. It's all very logical isn't it but how many business owners do this?

Personally I am a great fan of using PPC & Analytics to find out what search terms people actually use. Quite often they are not what you would expect. e.g. You may be a "Budget Airline" but your customers won't be looking for that, but they will be looking for "Cheap Airfares from X to Y".

I am also a great fan of using Analytics to find out which search terms convert into an action and which don't. How important is that????

I also recommend using the various different match types Broad, Phrase & Exact in PPC to pinpoint exactly which keywords work. In fact there is a great $5 tool that can help you with this called the Text Ad Converter. It easily converts keyword match types in MS Excel & can add US States & Cities for Geo-Targeting. You can preview it at our website http://tinyurl.com/yj88pn8 if you wish. It certain saves you time and helps your targeting.

By: jamesgalt

jamesgalt — Sun, 06 Dec 2009 18:42:15 +0000

Nice article…..I've always been a sucker for case studies and white papers. They absolutely have influenced my B2B decisions over the years.

By: stephen

stephen — Sun, 06 Dec 2009 09:06:00 +0000

Most B2B companies out there fail to recognize the fact that their company site is going to be visited by different stakeholders.One more thing that we can add customer testimonials on website.