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Archive for December, 2009


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Dan Zarrella Interview On The Social Media Marketing Book

TopRank Online Marketing on Dec 9th, 2009     Interviews, Online Marketing, Social Media

Dan-ZarrellaDan Zarrella, a self-described “social media marketing & viral marketing scientist” lives at the intersection of social marketing and web development.  He’s known for conducting experiments with Twitter, compiling data behind the social web, creating interesting web applications and blogging.  And now, he has released a book.

Dan’s book is called “The Social Media Marketing Book” and is aimed at helping those who are new to social media marketing learn the basics.  The content is well-written and outlined into clear sections.  Those just getting into digital marketing will find it to be a good starting point in their journey.

To learn more about the topics discussed in the book, Dan was nice enough to answer a few questions for Online Marketing Blog readers.

Lee Odden

SES Chicago – Search: Where to Next?

Lee Odden on Dec 7th, 2009     Marketing Industry News, Online Marketing, Search Engine Strategies

SES Chicago Future of Search

Moderated by Simon Heseltine, Senior Marketing Manager for AOL with panelists including: Eli Goodman from comScore, Justin Merickel of Efficient Frontier and Doug McMillen from Microsoft Advertising.

First up is Justin Merickel from Efficient Frontier, which runs about $180m in PPC through their platform. Justin talked about two main trends:

The changing SERP. Data comes front and center to the results page
Justin shows a SERP page for “bottled water” where the top PPC ads display images of bottled water. Not sure of it’s impact. However, if you’re not leveraging Google features (like images in PPC or local listings) you’re missing out on significant visibility.

Advertisers need to think about how to get their products and services into the new multimedia search results page.

TopRank Online Marketing

5 Must-Read Tips for B2B Search Marketing

TopRank Online Marketing on Dec 4th, 2009     B2B, SEO, SEO Tips

Search marketing for B2B

[Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, I've asked her to tackle B2B SEO and general search marketing tips, since one-size SEO does not fit all programs. Enjoy!]

Search marketing should be a top priority for organizations in any industry. But B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs . Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. Therefore, B2B marketers must think a bit differently in terms of target keywords, online content and link building.

Lee Odden

Social Media MiNterview: Rick Mahn Land O’Lakes & SMBMSP

Lee Odden on Dec 3rd, 2009     Interviews, Online Marketing, Social Media

rick mahnMinnesota is home to a tremendous amount of digital marketing and social media talent. The local Social Media Breakfast events are notorious for “selling out” in minutes and attracting upwards of 300 – 350 attendees.  There are over 1,200 members of the group’s SMBMSP social network. The founder of this group is none other than Rick Mahn.

Officially, Rick is the founder of Social Media Breakfast – Minneapolis/St. Paul, Social Media Strategist for Land O’Lakes, blogger, podcaster and author for Personal Branding Magazine. As part of Online Marketing Blog’s continuing effort to showcase social media movers and shakers in the Midwest, I connected with Rick for the following interview.

You’re a technology guy that now works as a Social Media Strategist at Land O’ Lakes. Can you tell us about the journey to that position?

Lee Odden

SES Chicago: 5 Ways to Multiply Conference ROI

Lee Odden on Dec 2nd, 2009     Online Marketing, Search Engine Strategies

ses chicago 2009Next week is the final search marketing conference of the year for me and most others in the SEM industry: Search Engine Strategies Chicago is a MidWest focused event that will offer keynotes from the likes of Jeff Jarvis, Author of What WouldGoogle Do? and a multitude of Beginner, Intermediate and Advanced breakout sessions covering SEO, PPC, Social Media and many other related web marketing topics.

I know there are plenty of agencies and companies that are experiencing slimmed marketing and travel budgets, wondering if marketing conferences are worth the investment. Sponsoring and exhibiting are a big part of many companies marketing strategy and for those companies that do it right, with pre, during and post show promotion, it’s very productive. Even at small shows.

Lee Odden

SEO Case Study: PRSA Jobcenter

Lee Odden on Dec 1st, 2009     Online Marketing, SEO

PRSA Jobcenter From time to time I like to post a case study as an example of the implementation of all the good advice we’ve been giving the past 6 years. Tips and how to’s are great, but stories of implementation are like a picture being worth a 1,000 words.

The following is a basic case study for SEO work performed on a portion of the PRSA site that is focused on PR and Communications Jobs.

Situation:

With over 32,000 professional and student members, the Public Relations Society of America (PRSA) represents the world’s largest organization for PR professionals. One of the key resources PRSA offers to its members is the PRSA Jobcenter, where over 77,000 potential employees are able to connect with a seemingly infinite number of public relations professionals.

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