After reading Lee’s post earlier this week on how to source content on Twitter, I started to think about the homemade guacamole I made for the football playoff games last weekend. Stick with me here.
With my guacamole, I carefully strategize on the right mix of each ingredient to achieve the perfect flavor and consistency.
Not enough lemon and lime juice, and the avocados brown too quickly.
Too much garlic salt, and the guacamole gets a pungent taste.
Twitter as a marketing tool is much the same way.
Too much product pushing and self-inflation, and your followers head for the hills in droves.
Too little interaction and communication, and your followers forget you exist altogether.