Comments on: A Challenge: Content or Die http://www.toprankblog.com/2010/01/a-challenge-content-or-die/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: clavoie http://www.toprankblog.com/2010/01/a-challenge-content-or-die/#comment-539265 clavoie Sat, 27 Feb 2010 00:37:15 +0000 http://www.toprankblog.com/?p=8305#comment-539265 I totally agree on the importance of fresh content. Funny, I've so often heard clients talk about the overload of information on the Web and how daunting it is, why do we need more? I think blogs and social media are such a terrific opportunity for companies to add flavor to their brand that goes way beyond what static "marketing" does -- they add personality, approachability, education, nuance, and much more to a company's image. And of course there's the SEO value as well. But, no question that it requires you to make time - and lots of it! I totally agree on the importance of fresh content. Funny, I've so often heard clients talk about the overload of information on the Web and how daunting it is, why do we need more? I think blogs and social media are such a terrific opportunity for companies to add flavor to their brand that goes way beyond what static “marketing” does — they add personality, approachability, education, nuance, and much more to a company's image. And of course there's the SEO value as well. But, no question that it requires you to make time – and lots of it!

]]> By: clavoie http://www.toprankblog.com/2010/01/a-challenge-content-or-die/#comment-538744 clavoie Fri, 26 Feb 2010 18:37:15 +0000 http://www.toprankblog.com/?p=8305#comment-538744 I totally agree on the importance of fresh content. Funny, I've so often heard clients talk about the overload of information on the Web and how daunting it is, why do we need more? I think blogs and social media are such a terrific opportunity for companies to add flavor to their brand that goes way beyond what static "marketing" does -- they add personality, approachability, education, nuance, and much more to a company's image. And of course there's the SEO value as well. But, no question that it requires you to make time - and lots of it! I totally agree on the importance of fresh content. Funny, I've so often heard clients talk about the overload of information on the Web and how daunting it is, why do we need more? I think blogs and social media are such a terrific opportunity for companies to add flavor to their brand that goes way beyond what static “marketing” does — they add personality, approachability, education, nuance, and much more to a company's image. And of course there's the SEO value as well. But, no question that it requires you to make time – and lots of it!

]]> By: Stefhanus | Carbon Copy Pro http://www.toprankblog.com/2010/01/a-challenge-content-or-die/#comment-538400 Stefhanus | Carbon Copy Pro Tue, 02 Feb 2010 12:29:01 +0000 http://www.toprankblog.com/?p=8305#comment-538400 Great post, thanks for the info. Great post, thanks for the info.

]]> By: Mike Law http://www.toprankblog.com/2010/01/a-challenge-content-or-die/#comment-538370 Mike Law Thu, 28 Jan 2010 20:33:25 +0000 http://www.toprankblog.com/?p=8305#comment-538370 I can relate to this post as our clients respond in a similar manner. It is understandable as it does take a considerable amount of time to add content and respond to feedback. Some of the companies we work with who get it are creating new roles focused on content creation and social media interaction which is great.<br><br>I don't necessarily agree with outsourcing content creation, in some cases it is probably OK, however getting knowledgeable, internal staff to contribute content is usually the best approach but certainly a challenge.<br><br>The worst is the "lip service" scenario you mention where you end up with a simple blog with dull content which no one wants to read or link to, very common. The client gets no results therefore believes the strategy is ineffective. I can relate to this post as our clients respond in a similar manner. It is understandable as it does take a considerable amount of time to add content and respond to feedback. Some of the companies we work with who get it are creating new roles focused on content creation and social media interaction which is great.

I don't necessarily agree with outsourcing content creation, in some cases it is probably OK, however getting knowledgeable, internal staff to contribute content is usually the best approach but certainly a challenge.

The worst is the “lip service” scenario you mention where you end up with a simple blog with dull content which no one wants to read or link to, very common. The client gets no results therefore believes the strategy is ineffective.

]]> By: hannah trinity, web designer http://www.toprankblog.com/2010/01/a-challenge-content-or-die/#comment-538313 hannah trinity, web designer Tue, 26 Jan 2010 12:11:27 +0000 http://www.toprankblog.com/?p=8305#comment-538313 Content is still the king provided that your content really is something that could bring forth potential clients. Content is a good way to attract customers, very very true and I really have to agree with the post. Exactly what you preach indeed. Great article. Content is still the king provided that your content really is something that could bring forth potential clients. Content is a good way to attract customers, very very true and I really have to agree with the post. Exactly what you preach indeed. Great article.

]]> By: Andrew McFarland http://www.toprankblog.com/2010/01/a-challenge-content-or-die/#comment-538134 Andrew McFarland Mon, 18 Jan 2010 20:51:22 +0000 http://www.toprankblog.com/?p=8305#comment-538134 This is a good post. But the premise of creating "value" in content is only part of the problem. Companies often fail to create value in their products and services. Content may be an important part of your "product". Eventually, the consumer _must_ value the output or they will leave for companies that _do_ provide value. This is a good post. But the premise of creating “value” in content is only part of the problem. Companies often fail to create value in their products and services. Content may be an important part of your “product”. Eventually, the consumer _must_ value the output or they will leave for companies that _do_ provide value.

]]> By: ccurtis http://www.toprankblog.com/2010/01/a-challenge-content-or-die/#comment-538130 ccurtis Mon, 18 Jan 2010 17:44:26 +0000 http://www.toprankblog.com/?p=8305#comment-538130 Committing to content can be hard to do. From small businesses to large businesses content updates can be seen as unnecessary in relation to other business needs. Revising content can give customers new elements to look at and increase page view time. Overall, content updates are important if a company wants to remain on the first page of search engines. Great post! Committing to content can be hard to do. From small businesses to large businesses content updates can be seen as unnecessary in relation to other business needs. Revising content can give customers new elements to look at and increase page view time. Overall, content updates are important if a company wants to remain on the first page of search engines. Great post!

]]> By: Andrew http://www.toprankblog.com/2010/01/a-challenge-content-or-die/#comment-538128 Andrew Sun, 17 Jan 2010 23:56:31 +0000 http://www.toprankblog.com/?p=8305#comment-538128 I definitely agree that it takes commitment in everything, coupled with hardwork and patience. These values will definitely get you a long, long way. I definitely agree that it takes commitment in everything, coupled with hardwork and patience. These values will definitely get you a long, long way.

]]> By: warrioRR http://www.toprankblog.com/2010/01/a-challenge-content-or-die/#comment-538120 warrioRR Sun, 17 Jan 2010 05:38:52 +0000 http://www.toprankblog.com/?p=8305#comment-538120 Agreed<br>But It is hard to get new Content that can get Traffic Agreed
But It is hard to get new Content that can get Traffic

]]> By: Scott Frangos http://www.toprankblog.com/2010/01/a-challenge-content-or-die/#comment-538115 Scott Frangos Sat, 16 Jan 2010 11:17:32 +0000 http://www.toprankblog.com/?p=8305#comment-538115 Hi Lee & Colleagues -<br>I disagree - Content is King no more. I place it at Queen now in a mix of tactics. Content is not social - it doesn't engage prospects, person to person. Content doesn't close sales - people do. Visitor behavior trumps content every time. Recently three "expert" agencies were called in to increase conversions on a landing page for a number of brands. Under optimization testing, in one case, ALL three agencies submitted sharply written copy, and well designed graphics -- but decreased conversions. So... just what is the new King? I think you can guess, but stop by and discuss/argue the case here, if you like: <a href="http://www.webfadds.com/2010/01/why-content-is-king-no-more/" rel="nofollow">http://www.webfadds.com/2010/01/why-content-is-...</a><br><br>- Scott<br><a href="http://WebFadds.com" rel="nofollow">WebFadds.com</a> Hi Lee & Colleagues -
I disagree – Content is King no more. I place it at Queen now in a mix of tactics. Content is not social – it doesn't engage prospects, person to person. Content doesn't close sales – people do. Visitor behavior trumps content every time. Recently three “expert” agencies were called in to increase conversions on a landing page for a number of brands. Under optimization testing, in one case, ALL three agencies submitted sharply written copy, and well designed graphics — but decreased conversions. So… just what is the new King? I think you can guess, but stop by and discuss/argue the case here, if you like: http://www.webfadds.com/2010/01/why-content-is-…

- Scott
WebFadds.com

]]> By: leeodden http://www.toprankblog.com/2010/01/a-challenge-content-or-die/#comment-538113 leeodden Fri, 15 Jan 2010 21:11:29 +0000 http://www.toprankblog.com/?p=8305#comment-538113 That's really what it comes down to: adapt to the sweeping changes or be overrun by the competition. That's really what it comes down to: adapt to the sweeping changes or be overrun by the competition.

]]> By: Pallavi Oberoi http://www.toprankblog.com/2010/01/a-challenge-content-or-die/#comment-544382 Pallavi Oberoi Fri, 15 Jan 2010 19:18:00 +0000 http://www.toprankblog.com/?p=8305#comment-544382 Great post... "Content is king" the days of flashy, pretty website are passé, the companies which do not realize this are dodging the point of why have a web site. Great post… “Content is king” the days of flashy, pretty website are passé, the companies which do not realize this are dodging the point of why have a web site.

]]> By: MarcusSheridan http://www.toprankblog.com/2010/01/a-challenge-content-or-die/#comment-538108 MarcusSheridan Fri, 15 Jan 2010 18:28:37 +0000 http://www.toprankblog.com/?p=8305#comment-538108 Good stuff Lee, really good actually. I think too many businesses have refused to accept this reality: WE ARE IN THE INFORMATION AGE....and frankly put, if we're not giving the consumer lots of info we will be labeled as antiquated and outdated. In 2010, businesses must embrace this paradigm or be left behind. Good stuff Lee, really good actually. I think too many businesses have refused to accept this reality: WE ARE IN THE INFORMATION AGE….and frankly put, if we're not giving the consumer lots of info we will be labeled as antiquated and outdated. In 2010, businesses must embrace this paradigm or be left behind.

]]> By: Kevin http://www.toprankblog.com/2010/01/a-challenge-content-or-die/#comment-544381 Kevin Fri, 15 Jan 2010 17:18:00 +0000 http://www.toprankblog.com/?p=8305#comment-544381 This post is so true. You need to take the time to add content regularly in order to build momentum for ones website. This post is so true. You need to take the time to add content regularly in order to build momentum for ones website.

]]> By: leeodden http://www.toprankblog.com/2010/01/a-challenge-content-or-die/#comment-538103 leeodden Fri, 15 Jan 2010 11:48:01 +0000 http://www.toprankblog.com/?p=8305#comment-538103 Sean, if you watch the feedback mechanisms through analytics and blog readers, many ideas for content should follow. Plus, active involvement with social networks and other blogs your target audience visits can generate ideas for content as well. Sean, if you watch the feedback mechanisms through analytics and blog readers, many ideas for content should follow. Plus, active involvement with social networks and other blogs your target audience visits can generate ideas for content as well.

]]> By: blogtactic http://www.toprankblog.com/2010/01/a-challenge-content-or-die/#comment-538102 blogtactic Fri, 15 Jan 2010 10:54:43 +0000 http://www.toprankblog.com/?p=8305#comment-538102 There are times when your company actually does not have anything new to publish. I think it is important that during the off peak period, spend time to promote your site instead.<br><br><a href="http://www.blogtactic.com" rel="nofollow">http://www.blogtactic.com</a> There are times when your company actually does not have anything new to publish. I think it is important that during the off peak period, spend time to promote your site instead.

http://www.blogtactic.com

]]> By: james13204 http://www.toprankblog.com/2010/01/a-challenge-content-or-die/#comment-538101 james13204 Fri, 15 Jan 2010 04:49:54 +0000 http://www.toprankblog.com/?p=8305#comment-538101 Here is an old rule! If you want to be really successful in affiliate marketing, you ought to drive traffic to your website. The more visitors to the website, the higher the probability of click through. Many affiliate guides forget to mention that it is always prudent to build traffic first and then consider affiliate marketing. There is no magic potion. If there is no traffic, there are no profits. Don’t worry, if you haven’t got hordes of visitors, even a few visitors will do initially. Once these visitors start trickling down the web drain, you can place banners and advertising in appropriate places to get the results. A good affiliate marketer doesn’t care about the number of clicks but on the average number of clicks per visitor.<br>Such techniques, slowly but surely brings success. And with it comes a potential for much higher rewards………<br><br><a href="www.onlineuniversalwork.com" rel="nofollow">www.onlineuniversalwork.com</a> Here is an old rule! If you want to be really successful in affiliate marketing, you ought to drive traffic to your website. The more visitors to the website, the higher the probability of click through. Many affiliate guides forget to mention that it is always prudent to build traffic first and then consider affiliate marketing. There is no magic potion. If there is no traffic, there are no profits. Don’t worry, if you haven’t got hordes of visitors, even a few visitors will do initially. Once these visitors start trickling down the web drain, you can place banners and advertising in appropriate places to get the results. A good affiliate marketer doesn’t care about the number of clicks but on the average number of clicks per visitor.
Such techniques, slowly but surely brings success. And with it comes a potential for much higher rewards………

http://www.onlineuniversalwork.com

]]> By: seansupplee http://www.toprankblog.com/2010/01/a-challenge-content-or-die/#comment-538099 seansupplee Fri, 15 Jan 2010 03:17:55 +0000 http://www.toprankblog.com/?p=8305#comment-538099 I started my blog at the beginning of this new year 2010. I decided I wanted to brand me and my name out there to the world and offer everyone what I know. So far the results have been good and researching and creating content I have to say it feels like I am back in school lol. I try and post at least every 3 days and its like a research project that I plan out. I figured quality content will always out beat quantity.<br><br>Fresh quality content does keep your business growing and the visitors flowing. I started my blog at the beginning of this new year 2010. I decided I wanted to brand me and my name out there to the world and offer everyone what I know. So far the results have been good and researching and creating content I have to say it feels like I am back in school lol. I try and post at least every 3 days and its like a research project that I plan out. I figured quality content will always out beat quantity.

Fresh quality content does keep your business growing and the visitors flowing.

]]> By: leeodden http://www.toprankblog.com/2010/01/a-challenge-content-or-die/#comment-538098 leeodden Fri, 15 Jan 2010 01:46:39 +0000 http://www.toprankblog.com/?p=8305#comment-538098 Excellent story Walt thanks. Reminds me of an old saying: Facts Tell, but Stories Sell. :) Excellent story Walt thanks. Reminds me of an old saying: Facts Tell, but Stories Sell. :)

]]> By: leeodden http://www.toprankblog.com/2010/01/a-challenge-content-or-die/#comment-538097 leeodden Fri, 15 Jan 2010 01:45:32 +0000 http://www.toprankblog.com/?p=8305#comment-538097 Content feeds your customers, prospects and the search engines. Feed them well and growth is sure to come. Content feeds your customers, prospects and the search engines. Feed them well and growth is sure to come.

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