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	<title>Comments on: 10 Tips For Content Marketing Success</title>
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	<link>http://www.toprankblog.com/2010/01/content-marketing-success/</link>
	<description>Grow your business with TopRank Online Marketing tips, articles, &#38; expert information on social media, content marketing &#38; search engine marketing.</description>
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		<title>By: websitetraffic</title>
		<link>http://www.toprankblog.com/2010/01/content-marketing-success/#comment-539302</link>
		<dc:creator>websitetraffic</dc:creator>
		<pubDate>Tue, 23 Mar 2010 17:36:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8463#comment-539302</guid>
		<description>To have relevant content, you have to create content based on the original single content marketing plan. For that, you need a well-structured site based on diligently researched keywords. &lt;br&gt;&lt;br&gt;If these keywords are are all related to the same cause and achieve the original single content marketing plan, your web pages will be relevant and you attract the targeted traffic.</description>
		<content:encoded><![CDATA[<p>To have relevant content, you have to create content based on the original single content marketing plan. For that, you need a well-structured site based on diligently researched keywords. </p>
<p>If these keywords are are all related to the same cause and achieve the original single content marketing plan, your web pages will be relevant and you attract the targeted traffic.</p>
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		<title>By: websitetraffic</title>
		<link>http://www.toprankblog.com/2010/01/content-marketing-success/#comment-539094</link>
		<dc:creator>websitetraffic</dc:creator>
		<pubDate>Tue, 23 Mar 2010 12:36:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8463#comment-539094</guid>
		<description>To have relevant content, you have to create content based on the original single content marketing plan. For that, you need a well-structured site based on diligently researched keywords. &lt;br&gt;&lt;br&gt;If these keywords are are all related to the same cause and achieve the original single content marketing plan, your web pages will be relevant and you attract the targeted traffic.</description>
		<content:encoded><![CDATA[<p>To have relevant content, you have to create content based on the original single content marketing plan. For that, you need a well-structured site based on diligently researched keywords. </p>
<p>If these keywords are are all related to the same cause and achieve the original single content marketing plan, your web pages will be relevant and you attract the targeted traffic.</p>
]]></content:encoded>
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		<title>By: articlewriter</title>
		<link>http://www.toprankblog.com/2010/01/content-marketing-success/#comment-539011</link>
		<dc:creator>articlewriter</dc:creator>
		<pubDate>Tue, 16 Mar 2010 00:38:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8463#comment-539011</guid>
		<description>This is very valuable information. You made me laugh with #10 because I could not agree more... A bad article is BAD no matter how much you promote it. And, I have really seen BAD ones. Thanks for sharing!</description>
		<content:encoded><![CDATA[<p>This is very valuable information. You made me laugh with #10 because I could not agree more&#8230; A bad article is BAD no matter how much you promote it. And, I have really seen BAD ones. Thanks for sharing!</p>
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		<title>By: reflectmediagroup</title>
		<link>http://www.toprankblog.com/2010/01/content-marketing-success/#comment-538977</link>
		<dc:creator>reflectmediagroup</dc:creator>
		<pubDate>Fri, 12 Mar 2010 20:46:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8463#comment-538977</guid>
		<description>Thank you for this post... Very informative and accurate. We do a lot of content writing at the media company I work for (&lt;a href=&quot;http://www.reflectmediagroup.com&quot; rel=&quot;nofollow&quot;&gt;www.reflectmediagroup.com&lt;/a&gt;) and this will be helpful for our content writers. *runs to printer*</description>
		<content:encoded><![CDATA[<p>Thank you for this post&#8230; Very informative and accurate. We do a lot of content writing at the media company I work for (<a href="http://www.reflectmediagroup.com" rel="nofollow">http://www.reflectmediagroup.com</a>) and this will be helpful for our content writers. *runs to printer*</p>
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		<title>By: atlanticOptimize</title>
		<link>http://www.toprankblog.com/2010/01/content-marketing-success/#comment-538916</link>
		<dc:creator>atlanticOptimize</dc:creator>
		<pubDate>Tue, 09 Mar 2010 22:56:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8463#comment-538916</guid>
		<description>Blogs are great to keep in touch with existing or potential clients.  Thanks for the list!</description>
		<content:encoded><![CDATA[<p>Blogs are great to keep in touch with existing or potential clients.  Thanks for the list!</p>
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		<title>By: Phuket</title>
		<link>http://www.toprankblog.com/2010/01/content-marketing-success/#comment-538845</link>
		<dc:creator>Phuket</dc:creator>
		<pubDate>Fri, 05 Mar 2010 03:36:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8463#comment-538845</guid>
		<description>great article Adam. I agree that blogs are super effective for business.</description>
		<content:encoded><![CDATA[<p>great article Adam. I agree that blogs are super effective for business.</p>
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		<title>By: jblogg</title>
		<link>http://www.toprankblog.com/2010/01/content-marketing-success/#comment-538683</link>
		<dc:creator>jblogg</dc:creator>
		<pubDate>Mon, 22 Feb 2010 14:50:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8463#comment-538683</guid>
		<description>And don&#039;t forget to get user feedback. Good example of many principles above in a new campaign by the band devo!&lt;br&gt;&lt;br&gt;Focus group testing the future!</description>
		<content:encoded><![CDATA[<p>And don&#39;t forget to get user feedback. Good example of many principles above in a new campaign by the band devo!</p>
<p>Focus group testing the future!</p>
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		<title>By: fslek</title>
		<link>http://www.toprankblog.com/2010/01/content-marketing-success/#comment-538551</link>
		<dc:creator>fslek</dc:creator>
		<pubDate>Mon, 15 Feb 2010 05:53:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8463#comment-538551</guid>
		<description>I really like the things that you had to say.</description>
		<content:encoded><![CDATA[<p>I really like the things that you had to say.</p>
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		<title>By: annejaa</title>
		<link>http://www.toprankblog.com/2010/01/content-marketing-success/#comment-538541</link>
		<dc:creator>annejaa</dc:creator>
		<pubDate>Sat, 13 Feb 2010 08:30:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8463#comment-538541</guid>
		<description>Wow amazing!Content marketing is a marketing technique that helps in creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience  with the objective of driving profitable customer action.Ne ways i will keep looking around for more information.&lt;br&gt;&lt;br&gt;&lt;a href=&quot;http://www.howtogetyourexbacknow.org/&quot; rel=&quot;nofollow&quot;&gt;how to get your ex boyfriend back&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Wow amazing!Content marketing is a marketing technique that helps in creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience  with the objective of driving profitable customer action.Ne ways i will keep looking around for more information.</p>
<p><a href="http://www.howtogetyourexbacknow.org/" rel="nofollow">how to get your ex boyfriend back</a></p>
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		<title>By: patmcgraw</title>
		<link>http://www.toprankblog.com/2010/01/content-marketing-success/#comment-538436</link>
		<dc:creator>patmcgraw</dc:creator>
		<pubDate>Thu, 04 Feb 2010 12:40:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8463#comment-538436</guid>
		<description>Great post - and thanks for going beyond a list of 10 things because the descriptions help.  &lt;br&gt;&lt;br&gt;Personally, I struggle with tone - having a dry sense of humor, I have to work hard at writing against that natural inclination.  Sometimes I wonder if it works or not.&lt;br&gt;&lt;br&gt;And I wonder about forging connections - it&#039;s a slow process (for me) and I wonder how to speed this up.  Does the content change?  Do you reach out to other bloggers and ask them for comments - either by leaving an actual comment or through evaluation of the post/content/writing style.&lt;br&gt;&lt;br&gt;I am a marketer, not a writer/publisher so this is all new to me even after several years.&lt;br&gt;&lt;br&gt;Thanks for the post. &lt;br&gt;Pat</description>
		<content:encoded><![CDATA[<p>Great post &#8211; and thanks for going beyond a list of 10 things because the descriptions help.  </p>
<p>Personally, I struggle with tone &#8211; having a dry sense of humor, I have to work hard at writing against that natural inclination.  Sometimes I wonder if it works or not.</p>
<p>And I wonder about forging connections &#8211; it&#39;s a slow process (for me) and I wonder how to speed this up.  Does the content change?  Do you reach out to other bloggers and ask them for comments &#8211; either by leaving an actual comment or through evaluation of the post/content/writing style.</p>
<p>I am a marketer, not a writer/publisher so this is all new to me even after several years.</p>
<p>Thanks for the post. <br />Pat</p>
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		<title>By: globalcopywrite</title>
		<link>http://www.toprankblog.com/2010/01/content-marketing-success/#comment-538430</link>
		<dc:creator>globalcopywrite</dc:creator>
		<pubDate>Thu, 04 Feb 2010 03:04:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8463#comment-538430</guid>
		<description>Hi Adam,&lt;br&gt;&lt;br&gt;This is definitely a tweet-worthy list. If I could add one thing, it would be to think about how your can repurpose your content. So many times I see great stuff go out in a blog or a newsletter and then it dies. If you&#039;ve got quality content, it makes sense to put it out to multiple channels.</description>
		<content:encoded><![CDATA[<p>Hi Adam,</p>
<p>This is definitely a tweet-worthy list. If I could add one thing, it would be to think about how your can repurpose your content. So many times I see great stuff go out in a blog or a newsletter and then it dies. If you&#39;ve got quality content, it makes sense to put it out to multiple channels.</p>
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		<title>By: Joe Pulizzi</title>
		<link>http://www.toprankblog.com/2010/01/content-marketing-success/#comment-538411</link>
		<dc:creator>Joe Pulizzi</dc:creator>
		<pubDate>Wed, 03 Feb 2010 02:44:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8463#comment-538411</guid>
		<description>Thanks for the shout out on the Junta42 study.  Excellent 10 tips.  &lt;br&gt;&lt;br&gt;I would add this - figure out exactly what your niche is.  It&#039;s the only way to really understand your true customer and their pain points!&lt;br&gt;&lt;br&gt;Keep spreading the faith.</description>
		<content:encoded><![CDATA[<p>Thanks for the shout out on the Junta42 study.  Excellent 10 tips.  </p>
<p>I would add this &#8211; figure out exactly what your niche is.  It&#39;s the only way to really understand your true customer and their pain points!</p>
<p>Keep spreading the faith.</p>
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		<title>By: Bill Flitter</title>
		<link>http://www.toprankblog.com/2010/01/content-marketing-success/#comment-538410</link>
		<dc:creator>Bill Flitter</dc:creator>
		<pubDate>Tue, 02 Feb 2010 23:26:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8463#comment-538410</guid>
		<description>Adam, great ideas. Creating is the first step. Your point 10 is spot on. If we lived in the Field of Dreams, &quot;create and they will come.&quot; The reality is if content is advertising, we need to manage the distribution to retain existing and attract new audiences. Study what &#039;clicks&#039; with your audience and re-invest your learning back into improving your content. Thoughts? &lt;br&gt;&lt;br&gt;Cheers,&lt;br&gt;Bill Flitter&lt;br&gt;CEO/Founder&lt;br&gt;Dlvr.it</description>
		<content:encoded><![CDATA[<p>Adam, great ideas. Creating is the first step. Your point 10 is spot on. If we lived in the Field of Dreams, &#8220;create and they will come.&#8221; The reality is if content is advertising, we need to manage the distribution to retain existing and attract new audiences. Study what &#39;clicks&#39; with your audience and re-invest your learning back into improving your content. Thoughts? </p>
<p>Cheers,<br />Bill Flitter<br />CEO/Founder<br />Dlvr.it</p>
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		<title>By: Jeremiah M. Wean</title>
		<link>http://www.toprankblog.com/2010/01/content-marketing-success/#comment-538409</link>
		<dc:creator>Jeremiah M. Wean</dc:creator>
		<pubDate>Tue, 02 Feb 2010 22:26:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8463#comment-538409</guid>
		<description>A lot of info here.  I&#039;ve bookmarked to return to really soak it in.  Some good points.&lt;br&gt;&lt;br&gt;I&#039;m not sure I agree with consistency anymore.  I used to think people returned to your blog based on always knowing you post on Monday, or every day 12pm, etc.  But it seems like I get a bigger jump in reader after taking a week off.  But maybe that&#039;s just me.  Still trying to build my blog up.</description>
		<content:encoded><![CDATA[<p>A lot of info here.  I&#39;ve bookmarked to return to really soak it in.  Some good points.</p>
<p>I&#39;m not sure I agree with consistency anymore.  I used to think people returned to your blog based on always knowing you post on Monday, or every day 12pm, etc.  But it seems like I get a bigger jump in reader after taking a week off.  But maybe that&#39;s just me.  Still trying to build my blog up.</p>
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		<title>By: claudialawrence</title>
		<link>http://www.toprankblog.com/2010/01/content-marketing-success/#comment-538396</link>
		<dc:creator>claudialawrence</dc:creator>
		<pubDate>Sun, 31 Jan 2010 17:09:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8463#comment-538396</guid>
		<description>Hi, ur blog is really nice and interesting, You have maintain it so beautifully that I truly like &amp; enjoy it. I  just wanna suggest that u should go for blog advertising &amp; marketing there is a &lt;a href=&quot;http://www.blogerzoom.com&quot; rel=&quot;nofollow&quot;&gt;website&lt;/a&gt; which is offering very unique features at affordable prices there are expert advertising team who will promote ur blog &amp; affiliate ads through all over the networks.All u have to do is submit ur blog plus pay affordable prices &amp; rest leave it to advertising team for promotion &amp; marketing. Finally I have bookmarked ur blog &amp; also shared with my friends hope u have a wonderful day &amp; !!happy blogging!!.</description>
		<content:encoded><![CDATA[<p>Hi, ur blog is really nice and interesting, You have maintain it so beautifully that I truly like &#038; enjoy it. I  just wanna suggest that u should go for blog advertising &#038; marketing there is a <a href="http://www.blogerzoom.com" rel="nofollow">website</a> which is offering very unique features at affordable prices there are expert advertising team who will promote ur blog &#038; affiliate ads through all over the networks.All u have to do is submit ur blog plus pay affordable prices &#038; rest leave it to advertising team for promotion &#038; marketing. Finally I have bookmarked ur blog &#038; also shared with my friends hope u have a wonderful day &#038; !!happy blogging!!.</p>
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		<title>By: Office Divvy ™</title>
		<link>http://www.toprankblog.com/2010/01/content-marketing-success/#comment-538385</link>
		<dc:creator>Office Divvy ™</dc:creator>
		<pubDate>Sat, 30 Jan 2010 00:25:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8463#comment-538385</guid>
		<description>What a wonderful article...&lt;br&gt;&lt;br&gt;I&#039;m still taking it in.  We&#039;ll definitely share with our community, and learn from it for our blog&#039;s content at &lt;a href=&quot;http://blog.OfficeDivvy.com&quot; rel=&quot;nofollow&quot;&gt;http://blog.OfficeDivvy.com&lt;/a&gt;&lt;br&gt;&lt;br&gt;Thanks much Adam...&lt;br&gt;&lt;br&gt;Ky Ekinci&lt;br&gt;Co-Founder&lt;br&gt;Office Divvy</description>
		<content:encoded><![CDATA[<p>What a wonderful article&#8230;</p>
<p>I&#39;m still taking it in.  We&#39;ll definitely share with our community, and learn from it for our blog&#39;s content at <a href="http://blog.OfficeDivvy.com" rel="nofollow">http://blog.OfficeDivvy.com</a></p>
<p>Thanks much Adam&#8230;</p>
<p>Ky Ekinci<br />Co-Founder<br />Office Divvy</p>
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		<title>By: clavoie</title>
		<link>http://www.toprankblog.com/2010/01/content-marketing-success/#comment-538367</link>
		<dc:creator>clavoie</dc:creator>
		<pubDate>Thu, 28 Jan 2010 18:34:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8463#comment-538367</guid>
		<description>I come from a PR background where the #1 rule about good content is that it has to tell a good story.  This is just as true on the Web - especially on blogs.  Everyone loves a good story and a blog post is far more engaging if it has a strong  narrative -- a main character, a challenge or obstacle, an interesting twist, and a compelling ending.</description>
		<content:encoded><![CDATA[<p>I come from a PR background where the #1 rule about good content is that it has to tell a good story.  This is just as true on the Web &#8211; especially on blogs.  Everyone loves a good story and a blog post is far more engaging if it has a strong  narrative &#8212; a main character, a challenge or obstacle, an interesting twist, and a compelling ending.</p>
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		<title>By: karenmarcus</title>
		<link>http://www.toprankblog.com/2010/01/content-marketing-success/#comment-538366</link>
		<dc:creator>karenmarcus</dc:creator>
		<pubDate>Thu, 28 Jan 2010 18:00:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8463#comment-538366</guid>
		<description>Thanks, Cam. You make a good point, too: the big brands used to be equated with trust. But that trust has eroded over the years. So, what signifies trust now? Seems to me people are reverting to a time when one did business with a person rather than a corporation.</description>
		<content:encoded><![CDATA[<p>Thanks, Cam. You make a good point, too: the big brands used to be equated with trust. But that trust has eroded over the years. So, what signifies trust now? Seems to me people are reverting to a time when one did business with a person rather than a corporation.</p>
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		<title>By: lolbsolis1</title>
		<link>http://www.toprankblog.com/2010/01/content-marketing-success/#comment-538364</link>
		<dc:creator>lolbsolis1</dc:creator>
		<pubDate>Thu, 28 Jan 2010 15:39:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8463#comment-538364</guid>
		<description>Adam - what great advice!!! I totally agree.&lt;br&gt;&lt;br&gt;I argue , however, that Personal branding should be the HUB of your SM strategy, and content is The crucial element. I also think that all corporations should have personal brands. Here is my latest post on this topic : &lt;a href=&quot;http://ow.ly/11pPs&quot; rel=&quot;nofollow&quot;&gt;http://ow.ly/11pPs&lt;/a&gt;  &lt;br&gt;&lt;br&gt;Would love to know your expert and unique feedback.&lt;br&gt;&lt;br&gt;Cheers,</description>
		<content:encoded><![CDATA[<p>Adam &#8211; what great advice!!! I totally agree.</p>
<p>I argue , however, that Personal branding should be the HUB of your SM strategy, and content is The crucial element. I also think that all corporations should have personal brands. Here is my latest post on this topic : <a href="http://ow.ly/11pPs" rel="nofollow">http://ow.ly/11pPs</a>  </p>
<p>Would love to know your expert and unique feedback.</p>
<p>Cheers,</p>
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		<title>By: AdamSinger</title>
		<link>http://www.toprankblog.com/2010/01/content-marketing-success/#comment-538363</link>
		<dc:creator>AdamSinger</dc:creator>
		<pubDate>Thu, 28 Jan 2010 14:43:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8463#comment-538363</guid>
		<description>Hey Randy - definitely understood about &#039;not being comfortable&#039; with it as advertising.  But maybe we need to shift our thinking on the term.  &lt;br&gt;&lt;br&gt;It all depends on how you look at it.  Resourceful content is used to inform, but it is still advertising the brand or people behind the content.  Certainly not the same as a direct, in  your face &quot;buy now&quot; advertisement, but it is an advertisement none-the-less.  I don&#039;t think the term has to conjure up such a negative image if we consider that advertising is content and content is advertising.&lt;br&gt;&lt;br&gt;As a quick case-in-point:  when I&#039;m not doing marketing, I write music.  I let users download it free (I *purposely* feed it into filesharing services, etc.).  That content *is* my advertising, and for it my music site now has around 900 subscribers.  Now I have an audience that I can market to and monetize.  See how that worked?  Now, go apply it to your business :)</description>
		<content:encoded><![CDATA[<p>Hey Randy &#8211; definitely understood about &#39;not being comfortable&#39; with it as advertising.  But maybe we need to shift our thinking on the term.  </p>
<p>It all depends on how you look at it.  Resourceful content is used to inform, but it is still advertising the brand or people behind the content.  Certainly not the same as a direct, in  your face &#8220;buy now&#8221; advertisement, but it is an advertisement none-the-less.  I don&#39;t think the term has to conjure up such a negative image if we consider that advertising is content and content is advertising.</p>
<p>As a quick case-in-point:  when I&#39;m not doing marketing, I write music.  I let users download it free (I *purposely* feed it into filesharing services, etc.).  That content *is* my advertising, and for it my music site now has around 900 subscribers.  Now I have an audience that I can market to and monetize.  See how that worked?  Now, go apply it to your business <img src='http://www.toprankblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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