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	<title>Comments on: Search Engines Bringing Back Variables In URLs &#8211; At Your Expense</title>
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	<description>Grow your business with TopRank Online Marketing tips, articles, &#38; expert information on social media, content marketing &#38; search engine marketing.</description>
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		<title>By: removal services</title>
		<link>http://www.toprankblog.com/2010/01/search-engines-url-variables/#comment-539089</link>
		<dc:creator>removal services</dc:creator>
		<pubDate>Mon, 22 Mar 2010 14:36:37 +0000</pubDate>
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		<description>i had heard this was happening - not sure whether this is a good factor or not?</description>
		<content:encoded><![CDATA[<p>i had heard this was happening &#8211; not sure whether this is a good factor or not?</p>
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		<title>By: double glazing windows bristol</title>
		<link>http://www.toprankblog.com/2010/01/search-engines-url-variables/#comment-540794</link>
		<dc:creator>double glazing windows bristol</dc:creator>
		<pubDate>Mon, 22 Mar 2010 14:36:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8387#comment-540794</guid>
		<description>i had heard this was happening - not sure whether this is a good factor or not?</description>
		<content:encoded><![CDATA[<p>i had heard this was happening &#8211; not sure whether this is a good factor or not?</p>
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		<title>By: radiators</title>
		<link>http://www.toprankblog.com/2010/01/search-engines-url-variables/#comment-539056</link>
		<dc:creator>radiators</dc:creator>
		<pubDate>Fri, 19 Mar 2010 11:05:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8387#comment-539056</guid>
		<description>This could create a lot of major headaches for website owners!&lt;br&gt;&lt;br&gt;It is not too bad if you have a new website built using these methods but if your website is old it could be a major factor which could lose rankings!</description>
		<content:encoded><![CDATA[<p>This could create a lot of major headaches for website owners!</p>
<p>It is not too bad if you have a new website built using these methods but if your website is old it could be a major factor which could lose rankings!</p>
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		<title>By: Debt Relief</title>
		<link>http://www.toprankblog.com/2010/01/search-engines-url-variables/#comment-538874</link>
		<dc:creator>Debt Relief</dc:creator>
		<pubDate>Sun, 07 Mar 2010 15:58:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8387#comment-538874</guid>
		<description>I think variables in url are good</description>
		<content:encoded><![CDATA[<p>I think variables in url are good</p>
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		<title>By: loverunners</title>
		<link>http://www.toprankblog.com/2010/01/search-engines-url-variables/#comment-538477</link>
		<dc:creator>loverunners</dc:creator>
		<pubDate>Mon, 08 Feb 2010 10:22:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8387#comment-538477</guid>
		<description>webcam chat and make new friends on Make Sexy Friends and Chat on Cam to Cam chat on Don&#039;t loose your chance to see her on Fastest Growing Social networking Website Make Sexy Friends and Chat on show more Why don&#039;t you write a few words about yourself?</description>
		<content:encoded><![CDATA[<p>webcam chat and make new friends on Make Sexy Friends and Chat on Cam to Cam chat on Don&#39;t loose your chance to see her on Fastest Growing Social networking Website Make Sexy Friends and Chat on show more Why don&#39;t you write a few words about yourself?</p>
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		<title>By: irfan88</title>
		<link>http://www.toprankblog.com/2010/01/search-engines-url-variables/#comment-538472</link>
		<dc:creator>irfan88</dc:creator>
		<pubDate>Sun, 07 Feb 2010 04:23:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8387#comment-538472</guid>
		<description>&lt;a href=&quot;http://vahn45.blogspot.com/&quot; rel=&quot;nofollow&quot;&gt;http://vahn45.blogspot.com/&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p><a href="http://vahn45.blogspot.com/" rel="nofollow">http://vahn45.blogspot.com/</a></p>
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		<title>By: pavlicko</title>
		<link>http://www.toprankblog.com/2010/01/search-engines-url-variables/#comment-538384</link>
		<dc:creator>pavlicko</dc:creator>
		<pubDate>Fri, 29 Jan 2010 18:24:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8387#comment-538384</guid>
		<description>I&#039;ve been using the rel=canonical tag for at least 6 months on most of my client&#039;s sites and I haven&#039;t seen much of any improvement in which pages get indexed on Bing or Yahoo. Google&#039;s index for the sites is pretty close to what I&#039;ve got in the xml sitemap, save for a few pdfs, etc. I&#039;ve been using the url builder at ROI revolution way before I ever heard about Google&#039;s URL builder and never had any problems. &lt;br&gt;&lt;br&gt;The thing I&#039;d be most cautious of is if you have infinitely crawlable variables that never return a 404, or 301 redirects that direct any non-existent URLs to a working page on your site, instead of a 404.</description>
		<content:encoded><![CDATA[<p>I&#39;ve been using the rel=canonical tag for at least 6 months on most of my client&#39;s sites and I haven&#39;t seen much of any improvement in which pages get indexed on Bing or Yahoo. Google&#39;s index for the sites is pretty close to what I&#39;ve got in the xml sitemap, save for a few pdfs, etc. I&#39;ve been using the url builder at ROI revolution way before I ever heard about Google&#39;s URL builder and never had any problems. </p>
<p>The thing I&#39;d be most cautious of is if you have infinitely crawlable variables that never return a 404, or 301 redirects that direct any non-existent URLs to a working page on your site, instead of a 404.</p>
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		<title>By: popwebgame</title>
		<link>http://www.toprankblog.com/2010/01/search-engines-url-variables/#comment-538328</link>
		<dc:creator>popwebgame</dc:creator>
		<pubDate>Wed, 27 Jan 2010 05:54:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8387#comment-538328</guid>
		<description>Play and download 10000+ online free games at &lt;a href=&quot;http://www.PopWebGame.com&quot; rel=&quot;nofollow&quot;&gt;www.PopWebGame.com&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>Play and download 10000+ online free games at <a href="http://www.PopWebGame.com" rel="nofollow">http://www.PopWebGame.com</a></p>
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		<title>By: Thomas McMahon</title>
		<link>http://www.toprankblog.com/2010/01/search-engines-url-variables/#comment-538319</link>
		<dc:creator>Thomas McMahon</dc:creator>
		<pubDate>Tue, 26 Jan 2010 13:52:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8387#comment-538319</guid>
		<description>I agree that variables can be good at times, but also see the usability &amp; SEO issues. This &#039;band aid&#039; is a good start and hopefully things just get better as search engines, and webmasters, get smarter.</description>
		<content:encoded><![CDATA[<p>I agree that variables can be good at times, but also see the usability &#038; SEO issues. This &#39;band aid&#39; is a good start and hopefully things just get better as search engines, and webmasters, get smarter.</p>
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		<title>By: Thomas McMahon</title>
		<link>http://www.toprankblog.com/2010/01/search-engines-url-variables/#comment-538318</link>
		<dc:creator>Thomas McMahon</dc:creator>
		<pubDate>Tue, 26 Jan 2010 13:50:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8387#comment-538318</guid>
		<description>The average webmaster just needs to add the canonical meta tag. A good side with good content and navigation is important, but keeping up with the ever changing web is also important.</description>
		<content:encoded><![CDATA[<p>The average webmaster just needs to add the canonical meta tag. A good side with good content and navigation is important, but keeping up with the ever changing web is also important.</p>
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		<title>By: Thomas McMahon</title>
		<link>http://www.toprankblog.com/2010/01/search-engines-url-variables/#comment-538317</link>
		<dc:creator>Thomas McMahon</dc:creator>
		<pubDate>Tue, 26 Jan 2010 13:47:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8387#comment-538317</guid>
		<description>301s would be a good idea, but that requires the technical know how as the 301s would need to be dynamic in nature. You&#039;d either need to know all the possible URL instances or make dynamic 301s that could strip off those variables.&lt;br&gt;&lt;br&gt;I agree, 301s are better than canonical meta tags, but they also require more work to setup and keep up.</description>
		<content:encoded><![CDATA[<p>301s would be a good idea, but that requires the technical know how as the 301s would need to be dynamic in nature. You&#39;d either need to know all the possible URL instances or make dynamic 301s that could strip off those variables.</p>
<p>I agree, 301s are better than canonical meta tags, but they also require more work to setup and keep up.</p>
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		<title>By: Robert</title>
		<link>http://www.toprankblog.com/2010/01/search-engines-url-variables/#comment-538310</link>
		<dc:creator>Robert</dc:creator>
		<pubDate>Tue, 26 Jan 2010 04:36:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8387#comment-538310</guid>
		<description>Okay, I&#039;m going to argue that variables are a good thing.  From a user and search engine perspective they remain a bad idea on so many levels.  I will agree however that they often have a good use to me as a webmaster.&lt;br&gt;&lt;br&gt;Search engines have long been able to make sense out of pages that are made up of variables in the url, this is not new news, however from an SEO perspective this is less than ideal.  The canonical tag is a band aid at best, but possibly the best solution to pages that are hit by feeds, marketing campaigns or a poor CMS.&lt;br&gt;&lt;br&gt;Search engines aren&#039;t saying bring back variables but rather that it&#039;s no longer as detrimental as it has been in the past.</description>
		<content:encoded><![CDATA[<p>Okay, I&#39;m going to argue that variables are a good thing.  From a user and search engine perspective they remain a bad idea on so many levels.  I will agree however that they often have a good use to me as a webmaster.</p>
<p>Search engines have long been able to make sense out of pages that are made up of variables in the url, this is not new news, however from an SEO perspective this is less than ideal.  The canonical tag is a band aid at best, but possibly the best solution to pages that are hit by feeds, marketing campaigns or a poor CMS.</p>
<p>Search engines aren&#39;t saying bring back variables but rather that it&#39;s no longer as detrimental as it has been in the past.</p>
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		<title>By: donrom</title>
		<link>http://www.toprankblog.com/2010/01/search-engines-url-variables/#comment-538276</link>
		<dc:creator>donrom</dc:creator>
		<pubDate>Sun, 24 Jan 2010 22:10:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8387#comment-538276</guid>
		<description>Whatever happened to creating a good site with good content and good navigation.  How is the average webmaster supposed to keep up with all this nonsense?</description>
		<content:encoded><![CDATA[<p>Whatever happened to creating a good site with good content and good navigation.  How is the average webmaster supposed to keep up with all this nonsense?</p>
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		<title>By: dan_james</title>
		<link>http://www.toprankblog.com/2010/01/search-engines-url-variables/#comment-538269</link>
		<dc:creator>dan_james</dc:creator>
		<pubDate>Sun, 24 Jan 2010 01:26:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8387#comment-538269</guid>
		<description>Great advice, its so important to be aware of&lt;br&gt;duplicate content, i agree the &quot;the canonical &lt;br&gt;meta tag should become a standard meta tag&lt;br&gt;in web development&quot;</description>
		<content:encoded><![CDATA[<p>Great advice, its so important to be aware of<br />duplicate content, i agree the &#8220;the canonical <br />meta tag should become a standard meta tag<br />in web development&#8221;</p>
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		<title>By: exploremyblog</title>
		<link>http://www.toprankblog.com/2010/01/search-engines-url-variables/#comment-538260</link>
		<dc:creator>exploremyblog</dc:creator>
		<pubDate>Sat, 23 Jan 2010 07:54:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8387#comment-538260</guid>
		<description>i agree with thomas that major search engines including Google, Yahoo, Bing and Ask are all on board with the canonical meta tag.</description>
		<content:encoded><![CDATA[<p>i agree with thomas that major search engines including Google, Yahoo, Bing and Ask are all on board with the canonical meta tag.</p>
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		<title>By: Aaron Bradley</title>
		<link>http://www.toprankblog.com/2010/01/search-engines-url-variables/#comment-538250</link>
		<dc:creator>Aaron Bradley</dc:creator>
		<pubDate>Fri, 22 Jan 2010 19:26:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8387#comment-538250</guid>
		<description>Good post.  However, I beg to differ with this statement:&lt;br&gt;&quot;Like it or not, the canonical meta tag is the only way to ensure that your site doesn’t fall victim to duplicate content issues.&quot;&lt;br&gt;&lt;br&gt;I would say that a 301 redirect is the only way to ensure this, and is in fact far more reliable than rel=canonical.  I&#039;m not saying don&#039;t use the canonical tag, but also ensure you&#039;re using permanent redirects wherever possible to avoid duplicate content issues and preserve link equity.  This is true, too, because different search engines do not handle rel=canonical in the same manner, or equally as well.&lt;br&gt;&lt;br&gt;I know, I know - campaign, affiliate and other systems tend to rely upon parameters to track traffic, conversions and revenue/revenue sharing, and removing the parameters from the string means these data are lost.  But there are almost always fairly elegant technical solutions by which information in parameters can be recorded before the URL is redirected to the canonical form.  The proviso here is Google Analytics, but even then you can allow ?utm parameters for campaign tracking (as Google &quot;gets&quot; utm).</description>
		<content:encoded><![CDATA[<p>Good post.  However, I beg to differ with this statement:<br />&#8220;Like it or not, the canonical meta tag is the only way to ensure that your site doesn’t fall victim to duplicate content issues.&#8221;</p>
<p>I would say that a 301 redirect is the only way to ensure this, and is in fact far more reliable than rel=canonical.  I&#39;m not saying don&#39;t use the canonical tag, but also ensure you&#39;re using permanent redirects wherever possible to avoid duplicate content issues and preserve link equity.  This is true, too, because different search engines do not handle rel=canonical in the same manner, or equally as well.</p>
<p>I know, I know &#8211; campaign, affiliate and other systems tend to rely upon parameters to track traffic, conversions and revenue/revenue sharing, and removing the parameters from the string means these data are lost.  But there are almost always fairly elegant technical solutions by which information in parameters can be recorded before the URL is redirected to the canonical form.  The proviso here is Google Analytics, but even then you can allow ?utm parameters for campaign tracking (as Google &#8220;gets&#8221; utm).</p>
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		<title>By: Thomas McMahon</title>
		<link>http://www.toprankblog.com/2010/01/search-engines-url-variables/#comment-538241</link>
		<dc:creator>Thomas McMahon</dc:creator>
		<pubDate>Fri, 22 Jan 2010 15:46:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8387#comment-538241</guid>
		<description>I guess I should clarify. All search engines are on board, but if they are utilizing it yet or not is a different story. As you noted, Bing has agreed to the canonical meta tag, but have yet to incorporate that into their search engine. Yahoo and ASK have also agreed, but I can&#039;t confirm or deny if they are actually using it yet or not.</description>
		<content:encoded><![CDATA[<p>I guess I should clarify. All search engines are on board, but if they are utilizing it yet or not is a different story. As you noted, Bing has agreed to the canonical meta tag, but have yet to incorporate that into their search engine. Yahoo and ASK have also agreed, but I can&#39;t confirm or deny if they are actually using it yet or not.</p>
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		<title>By: leeodden</title>
		<link>http://www.toprankblog.com/2010/01/search-engines-url-variables/#comment-538235</link>
		<dc:creator>leeodden</dc:creator>
		<pubDate>Fri, 22 Jan 2010 14:57:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8387#comment-538235</guid>
		<description>WebitMD, you&#039;re mis-reading the post. Meta tags are very useful to bots to communicate certain pieces of information like what the canonical root link is for a page.  Meta keyword tags are not useful, but meta description tags are very often used to describe links in the search results and can motivate clickthroughs. More popular sites may benefit from a boost in search visibility just like more popular PPC ads receive a boost in AdWords placement.</description>
		<content:encoded><![CDATA[<p>WebitMD, you&#39;re mis-reading the post. Meta tags are very useful to bots to communicate certain pieces of information like what the canonical root link is for a page.  Meta keyword tags are not useful, but meta description tags are very often used to describe links in the search results and can motivate clickthroughs. More popular sites may benefit from a boost in search visibility just like more popular PPC ads receive a boost in AdWords placement.</p>
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		<title>By: Justin Seibert</title>
		<link>http://www.toprankblog.com/2010/01/search-engines-url-variables/#comment-538234</link>
		<dc:creator>Justin Seibert</dc:creator>
		<pubDate>Fri, 22 Jan 2010 14:50:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8387#comment-538234</guid>
		<description>@Thomas  Good post, thank you. But I wouldn&#039;t say bing is actually utilizing the canonical tag.  See here and related posts: &lt;a href=&quot;http://www.seroundtable.com/archives/021466.html&quot; rel=&quot;nofollow&quot;&gt;http://www.seroundtable.com/archives/021466.html&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>@Thomas  Good post, thank you. But I wouldn&#39;t say bing is actually utilizing the canonical tag.  See here and related posts: <a href="http://www.seroundtable.com/archives/021466.html" rel="nofollow">http://www.seroundtable.com/archives/021466.html</a></p>
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		<title>By: Kamal</title>
		<link>http://www.toprankblog.com/2010/01/search-engines-url-variables/#comment-538230</link>
		<dc:creator>Kamal</dc:creator>
		<pubDate>Fri, 22 Jan 2010 11:47:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.toprankblog.com/?p=8387#comment-538230</guid>
		<description>I actually created an advanced version of the URL builder tool for Google Analytics at &lt;a href=&quot;http://www.webstrategy360.com/tools/google-analytics-campaign-url-builder/&quot; rel=&quot;nofollow&quot;&gt;http://www.webstrategy360.com/tools/google-anal...&lt;/a&gt;&lt;br&gt;You have the option to select # as the parameter separator so that your campaign variables don&#039;t show up in any search engine index.</description>
		<content:encoded><![CDATA[<p>I actually created an advanced version of the URL builder tool for Google Analytics at <a href="http://www.webstrategy360.com/tools/google-analytics-campaign-url-builder/" rel="nofollow">http://www.webstrategy360.com/tools/google-anal&#8230;</a><br />You have the option to select # as the parameter separator so that your campaign variables don&#39;t show up in any search engine index.</p>
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