Comments on: 2010 MarketingSherpa Social Media Marketing Guide

By: paulgermana

paulgermana — Mon, 15 Feb 2010 08:17:04 +0000

Rising Searches for “Twitter Affiliate Marketing” are at 450% and have been for over two weeks. I don't know anyone who couldn't benefit by throwing a nice “Twitter Tool” on their homepage.

By: paulgermana

paulgermana — Mon, 15 Feb 2010 02:17:04 +0000

Rising Searches for “Twitter Affiliate Marketing” are at 450% and have been for over two weeks. I don't know anyone who couldn't benefit by throwing a nice “Twitter Tool” on their homepage.

By: robate159

robate159 — Fri, 12 Feb 2010 05:55:05 +0000

Small business

1) Often we forget the little guy, the SMB, in our discussions of the comings and goings of the Internet marketing industry. Sure there are times like this when a report surfaces talking about their issues and concerns but, for the most part, we like to talk about big brands and how they do the Internet marketing thing well or not so well……..

www.onlineuniversalwork.com

By: leeodden

leeodden — Thu, 11 Feb 2010 16:26:20 +0000

Robate159 this report is relevant for companies of all sizes. There is not specific focus on large or small business. It's good advice for all.

By: robate159

robate159 — Thu, 11 Feb 2010 12:38:09 +0000

Small business
Often we forget the little guy, the SMB, in our discussions of the comings and goings of the Internet marketing industry. Sure there are times like this when a report surfaces talking about their issues and concerns but, for the most part, we like to talk about big brands and how they do the Internet marketing thing well or not so well.
www.onlineuniversalwork.com

By: leeodden

leeodden — Fri, 05 Feb 2010 14:45:33 +0000

Jasica, you realize you linked to a post on your blog which is a post about our blog? Clever.

By: Jasica

Jasica — Fri, 05 Feb 2010 07:59:58 +0000

Good article. Also wanted to share this recent post about digital marketing predictions for 2010. http://bit.ly/b69l8I

By: leeodden

leeodden — Thu, 04 Feb 2010 20:15:13 +0000

Excellent, that's good to hear. The SMM Guide is an excellent resource.

By: Gloria Antonelli

Gloria Antonelli — Thu, 04 Feb 2010 18:59:51 +0000

Hi Lee, Your post was just mentioned on the Marketing Sherpa webinar today – as soon as it is done I am going to read it!

By: Sean Supplee

Sean Supplee — Thu, 04 Feb 2010 16:48:09 +0000

This is one of the best reviews I have ever read! Most of the time reviews I read are spotty at best but the amount of detail you go into here really sparked my interest and now I know I need this book. I really think 2010 is going to be the game changer in social media marketing and this book should really help me out to keep on top of the game. Just wanted to write a quick thank you.

By: Nick Stamoulis

Nick Stamoulis — Thu, 04 Feb 2010 10:14:18 +0000

Excellent report and data!

I see some interesting things and then other things that make perfect sense to me. I was not surprised to see PPC (12%) next to radio advertising (12%). Over the past 5 years I have seen a rapid devaluation of pay per click advertising. I think the combination of increased click costs, competition, along with shrinking ad budgets and visitors becoming immune to PPC ads this makes sense to me.

The other part of the data that really stuck out to me is Business/Consumer Services social media spend is shrinking for 2010. I have seen many b2b clients get excited by social media in recent years, jump on the bandwagon, not really understand the medium (or think that social media is going to be the magic pill to solve all of their sales issues) and give it too little time. I think some companies learn that since social media is much longer term and does take commitment and work, they pass on it (maybe just have the basics, Twitter, Facebook, Link In profiles) and thats that.

Anyway, this is my 2 cents and I do plan on buying this report at is looks like a great read!

By: Greg Spence

Greg Spence — Thu, 04 Feb 2010 08:17:00 +0000

The report touches on some interesting and subtle changes taking place between SEO and Social Media. My belief is that as the search engines become more dynamic in nature (and by that I mean as they continue to index websites and social media in realtime) it will be harder for SEO companies to predict how to manipulate search results. In a few years I can see search engines such as Google providing results that are directly relevant to a searchers location, the websites they like to visit and the previous searches they have performed. I discussed this recently on my own blog to make the point that social media is more important and will become more so over time. In fact a systematic use of social media can replace SEO activities, although it takes longer to see real results currently.Thanks for sharing your review of the Marketing Sherpa report. I have bookmarked your post.

By: cikguazhaan

cikguazhaan — Thu, 04 Feb 2010 07:49:43 +0000

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By: leeodden

leeodden — Wed, 03 Feb 2010 22:15:08 +0000

Hey Sergio, you did a fantastic job on the study. Just wish I could have done it justice. People should skip my review and just buy the guide.

By: Sergio Balegno

Sergio Balegno — Wed, 03 Feb 2010 19:51:07 +0000

Appreciate the review, Lee. Much of the inspiration for this study was derived from thought leaders like yourself. Sergio Balegno, MarketingSherpa

By: Kottan

Kottan — Wed, 03 Feb 2010 18:16:52 +0000

Thanks for this review