Comments on: 3 Reasons PR & Communications Pros Need to Know SEO

By: SEO

SEO — Wed, 24 Mar 2010 11:48:19 +0000

If there be just three things about SEO that you require to know in relation to Internet marketing tips, they would have to adjoining the significance of Website content, Keywords and Linking to and from the website in a constructive way.

By: SEO

SEO — Wed, 24 Mar 2010 11:48:00 +0000

By: video seo

video seo — Mon, 15 Mar 2010 11:53:13 +0000

i think it is so beautiful site and i really benifit from here to increasing the web site.

By: websitetraffic

websitetraffic — Sat, 13 Mar 2010 18:17:41 +0000

I think whatever can be searched, should be optimized. Once things are optimized for search engines, the level of findability increases in them. This is what every online marketer wants to achieve. So, no matter what channel of marketing is used, if SEO is possible to be implemented, it must be done!

By: leeodden

leeodden — Thu, 11 Mar 2010 11:14:38 +0000

MiniStatus is an interesting tool, thanks.

By: dsf

dsf — Thu, 11 Mar 2010 01:43:57 +0000

if one values his time when needs to gather SEO and SMO key data, one should use this free online tool called miniStatus (http://ministatus.com). be aware that there are always a pdf file generated for each query, ready for download.

By: seo for website

seo for website — Wed, 03 Mar 2010 12:18:35 +0000

always thinking about press release content in terms of what's most news worthy about the announcement AND SEO

By: Marlena Braeu

Marlena Braeu — Sun, 28 Feb 2010 16:12:01 +0000

Not only the journalists, also the customers and every other stakeholder group is now online. That`s why SEO will be a big part of PR in the future and should be focused on when it comes to PR education/training. Really good post.
http://marlenapr.blogspot.com

By: leeodden

leeodden — Mon, 22 Feb 2010 19:10:04 +0000

Optimize according to the landscape of the search results.

By: seotoppage

seotoppage — Mon, 22 Feb 2010 15:21:17 +0000

Great article and for me the key points here must be the amount of time spent vs pay back -ROI. With the 100% of Journalists figure above using Google for their research, I would like to pose a question. How much time should we spend on Asset Optimisation, Social Media Optimisation and traditional website Optimisation? If ,for example we do a simple search for 'Sandra Bullock', lets look at the Google results. From this I should be spending a lot more time optimising Images, Youtube, Yahoo Video and finally twitter..what do you think?

By: themaria

themaria — Sat, 20 Feb 2010 00:34:50 +0000

Great point about how closely related SM monitoring and search really are. I would also add that social media monitoring can actually help you define keywords. For example, one of our reports is called "topic discovery" and it helps you understand what words and phrases occur together with mentions of a particular brand, product, category, etc.

Great post!

@themaria @biz360

By: Marco Teixeira

Marco Teixeira — Thu, 18 Feb 2010 23:04:42 +0000

Thanks for the great post. Micromedia Optimization: Interesting new concept for me

By: John S

John S — Thu, 18 Feb 2010 17:47:52 +0000

Thanks for the detailed post. It is important for publicists, marketers, and other industry professionals to understand the “nature of the beast” as it were. I imagine before long there will be classes on SMO and SEO in most universities.

By: Munaz

Munaz — Thu, 18 Feb 2010 06:08:14 +0000

This is really nice post.

By: leeodden

leeodden — Wed, 17 Feb 2010 16:31:04 +0000

That's a good point Bonnie, I didn't even touch on the direct to consumer reach opportunity via search in this post. If PR departments could show additional marketing value (direct to consumer reach) from optimized news content, it would be a step further to retaining the value of the PR function within organizations.

By: leeodden

leeodden — Wed, 17 Feb 2010 16:28:45 +0000

James I think the point of comparison is more different than apples to apples but it demonstrates an important difference. Monitoring TV viewers and search activity (BTW Google.com is only a slice of the search powered by Google).

Would cost to reach each person be a better comparison? Yes, I agree. If you have that data for TV vs Search I would love to see it.

By: leeodden

leeodden — Wed, 17 Feb 2010 16:25:33 +0000

Journalists are customers too.

By: BonnieDShaw

BonnieDShaw — Wed, 17 Feb 2010 16:20:21 +0000

Agreed. Keywords in press releases and social media content is critical to “getting found” by customers, potential partners, analysts and journalists. As a PR practictioner, I am always thinking about press release content in terms of what's most news worthy about the announcement AND search terms! This has changed the way we view the press release. Sometimes it's not just about getting media attn., but about getting discovered by customers.
Good post — thanks!

By: JAMES GREEN

JAMES GREEN — Wed, 17 Feb 2010 16:04:10 +0000

I'm the first to say SEO is important but you're point on Fish Where the Fish are would suggest don't waste time online. Comparing searches and TV viewers is like comparing, for lack of a better analogy, apples and oranges. According to Compete.com, Google (who owns search) only had 150 million unique visitors in December but Nielsen shows that TV had 285 million unique viewers. The better argument would be a cost to reach each qualified unique.

At any rate, good article. Thanks for sharing.

By: InsuranceNick

InsuranceNick — Wed, 17 Feb 2010 14:03:43 +0000

Good info and thanks for sharing the anecdote, it gives PR folks some perspective on how journalists do their jobs. Too many people are just chasing followers,fans and impressions when the focus should be serving influencers and the “customers’ customer with useful, compelling, OPTIMIZED content.