Comments on: 5 Sure Fire Tactics to Promote a Business Blog

By: mitchdcba

mitchdcba — Sat, 24 Apr 2010 10:27:44 +0000

Thank you for mentioning this. It's amazing what progress a lot of biz blogs could make if they mastered the basics before chasing shiny objects.
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By: Lucy

Lucy — Wed, 14 Apr 2010 18:38:53 +0000

you are so write and i have promote my blog as this way
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By: Custom Lanyards

Custom Lanyards — Mon, 15 Mar 2010 20:37:19 +0000

I found this site because my industry (designing and producing custom lanyards) is obviously heavily tied in with marketing and promotion. Coincidentally, this topic is exactly one that I have been wondering about. It can be tough to find the right type of blog posts that will both interest readers as well as drive in potential new customers.

For instance, if I were to create a “Ten Valuable Promotional Tools” post on my Lanyard Lab blog, that may interest both those looking to promote their businesses as well as my existing customers who may already be buying lanyards from us but are searching for additional ways to market themselves.

However, if I were to write “Ten Celebrity Tweets about Lanyards” – no one would care on either end of the spectrum.

So I think relevance is very important to the posts. And it doesn't hurt to have a personality and sense of humor as well.

By: video seo

video seo — Sat, 13 Mar 2010 05:57:41 +0000

hi friend i just read this site and i learn more trips from here.

By: BW Marketing & Design

BW Marketing & Design — Sat, 13 Mar 2010 03:06:22 +0000

Great Post. Your example of counter-intuitive posts – i.e, “The 10 Worst Online Marketing Ideas” or “The 5 Quickest Ways to Get Caught in the Spam Filter.” is a great way to get your blog searched well and also creates a good discussion.

By: Dom A

Dom A — Thu, 11 Mar 2010 10:33:45 +0000

Hi Michelle,

Thanks for the article, a great read! This is really useful advice for us as we are about to go live with our blog on our website, so all the tips on how to promote and what to write about will be taken on board for sure.

I particularly like the idea of counterintuitive blog posts - definitely a way to get people's attention I reckon.

Thanks again.

By: leeodden

leeodden — Wed, 10 Mar 2010 16:42:09 +0000

Hey Bryan, as long as what you're linking to is topical and useful to the audience you're trying to reach, it's relevant.

By: Bryan

Bryan — Wed, 10 Mar 2010 15:30:05 +0000

If the industry your company revolves around isn't a highly blogged industry, would it make sense to go cross industry and link to other industries bloggers, as long as it is still relevant?

By: leeodden

leeodden — Wed, 10 Mar 2010 14:08:32 +0000

Easy on the self promotion Anne

By: anneaguilar

anneaguilar — Wed, 10 Mar 2010 06:45:20 +0000

These are very helpful tips. Nice idea especially to promote it offline. Another could be having someone to send your blogs to people's emails. So it's not just people coming in to your blog but also your blog enters in to emails. I learned that with AssistMePro.com, they just sent out my blog to 400 people to promote it.

By: netsuiteseo

netsuiteseo — Mon, 08 Mar 2010 05:59:09 +0000

One of the best thing is that promote your blog with social networking because it is the easiest way to promote and get lots of benefits from this network.And important thing is that,update your blogs frequently and get in touch with your network in social media.

By: mojuu

mojuu — Sun, 07 Mar 2010 11:17:36 +0000

Great blog post giving an overview of possible methods to use in your promotional efforts. I've written a blog post listing an additional 3 tactics to promote your business blog to supplement the list above (http://goo.gl/Yhlo). These are in short:

1. Be part of your community
2. Advertise on Facebook
3. Do a contest

Obviously not every tactic is worth persuing in every business, but I find that these 8 general promotional methods will work across many types of markets.

By: Jerry/CMT Creative Marketing

Jerry/CMT Creative Marketing — Sat, 06 Mar 2010 16:09:55 +0000

Another method would be to list your blog url on all your collateral then sign up with the major blog directories such as Technorati….

By: jeffhopeck

jeffhopeck — Sat, 06 Mar 2010 03:07:23 +0000

Promoting your company blog using social media is certainly a staple tactic for anyone wishing to build traffic to their blog/website. There are so many great ways to market a blog, and your post certainly defines 5 great ones, here's 2 I love.

1. I personally love the OnlyWire plugin for Mozilla. You can bookmark and share any page within your blog, post within your blog, etc...

2. The 30/30 rule. Meaning, within 30 minutes of hitting SUBMIT, send the link to a list of 30 family/friends that you have saved, and ask them to help spread it. If the post helps 2 or 3 of them solve a problem, chances are they will pass it along!

I named it 30/30 for obvious reasons. Although it sounds simple, it's very very effective. Just get into the habit of doing this and your traffic will increase quickly.

Thanks for the great post!

By: ismitt

ismitt — Fri, 05 Mar 2010 03:28:37 +0000

These are really good ways to promote your blog! There are many ideas here that I haven't thought of before, so thanks! With so many blogs vying for readers' attention, a blogger can get all the help she can get.

P.S. I think it's also great to come out with a newsletter, that way you'll always have a direct line to your readers. You'll find a good article about newsletters here http://budurl.com/y9mr. It's a good read if you don't have a newsletter yet, and it's also helpful if you want to improve your existing.

By: deden sulaiman

deden sulaiman — Thu, 04 Mar 2010 14:00:17 +0000

yes it is funny. simple but is not easy to do.

By: Jan

Jan — Thu, 04 Mar 2010 01:26:00 +0000

Thanks! I just moved my unread blog over to wordpress and am trying to get it up and running. Great info! I’d re-tweet it if i knew how. . hellllppp! ha ha

By: leeodden

leeodden — Thu, 04 Mar 2010 01:07:44 +0000

Thanks Davina. Our Michelle Bowles who authored this post is very good at targeting readers. You'll notice every Friday she posts a very specific topic and always 5 tips. They average over 250 retweets each and thousands of web visitors!

By: charlcoetzee

charlcoetzee — Thu, 04 Mar 2010 01:06:55 +0000

Yes, I like it very much. Combining online vs offline!

By: leeodden

leeodden — Thu, 04 Mar 2010 01:06:24 +0000

I would never have thought to add a QRCode to the blog or to a printed business card. Interesting!