Comments on: Common B2B SEO Mistakes and How to Solve Them http://www.toprankblog.com/2010/03/common-b2b-seo-mistakes-and-how-to-solve-them/ Grow your business with TopRank Online Marketing tips, articles, & expert information on social media, content marketing & search engine marketing. Tue, 14 Feb 2012 05:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Website Design http://www.toprankblog.com/2010/03/common-b2b-seo-mistakes-and-how-to-solve-them/#comment-540816 Website Design Sun, 09 May 2010 20:51:00 +0000 http://www.toprankblog.com/?p=9397#comment-540816 What about chasing after keywords that they have no chance in hell of ever ranking high in search engines for? Had one client a while ago that was run by a couple guys that thought their little business should go after the keyword 'loan refinancing' and 'bank mortgage'.nnWithout the proper research into keywords and competition in the beginning you could be wasting your time. What about chasing after keywords that they have no chance in hell of ever ranking high in search engines for? Had one client a while ago that was run by a couple guys that thought their little business should go after the keyword ‘loan refinancing’ and ‘bank mortgage’.nnWithout the proper research into keywords and competition in the beginning you could be wasting your time.

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]]> By: Matt Braun http://www.toprankblog.com/2010/03/common-b2b-seo-mistakes-and-how-to-solve-them/#comment-539435 Matt Braun Tue, 13 Apr 2010 21:06:28 +0000 http://www.toprankblog.com/?p=9397#comment-539435 Hi there from Paris,<br><br>Excellent article, thank you very much for the detailed information.<br><br>Too many times, we find some web marketing related articles that are too general and lack of concrete examples.<br><br>Keep up with the good work!!<br><br>See you<br><br> -Matt Hi there from Paris,

Excellent article, thank you very much for the detailed information.

Too many times, we find some web marketing related articles that are too general and lack of concrete examples.

Keep up with the good work!!

See you

-Matt

]]> By: Kidney Stones Symptoms http://www.toprankblog.com/2010/03/common-b2b-seo-mistakes-and-how-to-solve-them/#comment-539255 Kidney Stones Symptoms Wed, 07 Apr 2010 15:19:33 +0000 http://www.toprankblog.com/?p=9397#comment-539255 Lee you are the best Lee you are the best

]]> By: ranjan jena http://www.toprankblog.com/2010/03/common-b2b-seo-mistakes-and-how-to-solve-them/#comment-539249 ranjan jena Tue, 06 Apr 2010 18:30:36 +0000 http://www.toprankblog.com/?p=9397#comment-539249 Great points to know to stop making fundamental mistakes in SEO, but I think, i have across these above points few times, but the only mistake we do is not remembering it and continuing with the mistakes. So we can keep a note, so that we don't repeat inspite of so many people educating us on better understanding SEO tactics. Great points to know to stop making fundamental mistakes in SEO, but I think, i have across these above points few times, but the only mistake we do is not remembering it and continuing with the mistakes. So we can keep a note, so that we don't repeat inspite of so many people educating us on better understanding SEO tactics.

]]> By: Pete http://www.toprankblog.com/2010/03/common-b2b-seo-mistakes-and-how-to-solve-them/#comment-539246 Pete Tue, 06 Apr 2010 15:05:39 +0000 http://www.toprankblog.com/?p=9397#comment-539246 Great points - especially the 1st one. Speaking in the customers language is so important. Thorough research on wht people are looking for as opposed to what you want to give them is vital. Great points – especially the 1st one. Speaking in the customers language is so important. Thorough research on wht people are looking for as opposed to what you want to give them is vital.

]]> By: Alexia http://www.toprankblog.com/2010/03/common-b2b-seo-mistakes-and-how-to-solve-them/#comment-539245 Alexia Mon, 05 Apr 2010 22:06:18 +0000 http://www.toprankblog.com/?p=9397#comment-539245 Great article. The points you've provided are very informative. A lot of people think that it only takes Google a day to rank their site. They don't understand that there is a lot more work involved. Great article. The points you've provided are very informative. A lot of people think that it only takes Google a day to rank their site. They don't understand that there is a lot more work involved.

]]> By: hannah trinity, web designer http://www.toprankblog.com/2010/03/common-b2b-seo-mistakes-and-how-to-solve-them/#comment-539228 hannah trinity, web designer Mon, 05 Apr 2010 09:15:08 +0000 http://www.toprankblog.com/?p=9397#comment-539228 Great points, I think for the most part, monitoring KPI is what people usually ignore. In case where they use KPI's they must have been using the wrong one. Well I'm not expert on this but upon reading numerous article on SEO, it basically sound simple but there sure are a lot of things to learn. Thanks for sharing your knowledge. Great points, I think for the most part, monitoring KPI is what people usually ignore. In case where they use KPI's they must have been using the wrong one. Well I'm not expert on this but upon reading numerous article on SEO, it basically sound simple but there sure are a lot of things to learn. Thanks for sharing your knowledge.

]]> By: samitwebsitedevelopment http://www.toprankblog.com/2010/03/common-b2b-seo-mistakes-and-how-to-solve-them/#comment-539222 samitwebsitedevelopment Sat, 03 Apr 2010 08:27:15 +0000 http://www.toprankblog.com/?p=9397#comment-539222 Awesome article .I am agree with you , monitoring KPIs is one of best way to get actual report about the presence picture of seo work going on. Awesome article .I am agree with you , monitoring KPIs is one of best way to get actual report about the presence picture of seo work going on.

]]> By: leeodden http://www.toprankblog.com/2010/03/common-b2b-seo-mistakes-and-how-to-solve-them/#comment-539218 leeodden Fri, 02 Apr 2010 13:18:07 +0000 http://www.toprankblog.com/?p=9397#comment-539218 Creativity is the solution for that harder/boring problem with B2B link building. Also leveraging other marketing, advertising and public relations activities. Example: we helped one manufacuturer acquire 1,500+ new, unique and relevant inbound anchor text links simply by leveraging their dealer network. Creativity is the solution for that harder/boring problem with B2B link building. Also leveraging other marketing, advertising and public relations activities. Example: we helped one manufacuturer acquire 1,500+ new, unique and relevant inbound anchor text links simply by leveraging their dealer network.

]]> By: SEO Doctor http://www.toprankblog.com/2010/03/common-b2b-seo-mistakes-and-how-to-solve-them/#comment-539215 SEO Doctor Fri, 02 Apr 2010 11:34:19 +0000 http://www.toprankblog.com/?p=9397#comment-539215 B2B SEO is much harder in my opinion, because the link building is much harder (and boring). Trying to link build for a company that makes "cable glands" for example...god help me. Saying that, you find the competitors don't have many links either so you just have to dig deep. B2B SEO is much harder in my opinion, because the link building is much harder (and boring). Trying to link build for a company that makes “cable glands” for example…god help me. Saying that, you find the competitors don't have many links either so you just have to dig deep.

]]> By: Kris Rzepkowski http://www.toprankblog.com/2010/03/common-b2b-seo-mistakes-and-how-to-solve-them/#comment-539209 Kris Rzepkowski Thu, 01 Apr 2010 15:59:31 +0000 http://www.toprankblog.com/?p=9397#comment-539209 Great post Lee! I got here from a Google search on "client search habits survey" looking for how to get into issue 1. I'm going to use some of the points in your post to conduct an internal workshop with our marketing team as we practice writing content for search. The question we always come back to is what are our clients searching for, and we're going to try to figure out some ways of finding that out. Great post Lee! I got here from a Google search on “client search habits survey” looking for how to get into issue 1. I’m going to use some of the points in your post to conduct an internal workshop with our marketing team as we practice writing content for search. The question we always come back to is what are our clients searching for, and we’re going to try to figure out some ways of finding that out.

]]> By: leeodden http://www.toprankblog.com/2010/03/common-b2b-seo-mistakes-and-how-to-solve-them/#comment-539206 leeodden Thu, 01 Apr 2010 15:24:00 +0000 http://www.toprankblog.com/?p=9397#comment-539206 David, regarding a clickpath tracking tool that measures long term value - no, not yet. Although, the few companies that are combining web analytics with social media monitoring show promise in this area. Eric Schwartzman and I actually talked about this topic in a recent B2B SEO strategies podcast: <a href="http://bit.ly/c8ITyH" rel="nofollow">http://bit.ly/c8ITyH</a> David, regarding a clickpath tracking tool that measures long term value – no, not yet. Although, the few companies that are combining web analytics with social media monitoring show promise in this area. Eric Schwartzman and I actually talked about this topic in a recent B2B SEO strategies podcast: http://bit.ly/c8ITyH

]]> By: leeodden http://www.toprankblog.com/2010/03/common-b2b-seo-mistakes-and-how-to-solve-them/#comment-539205 leeodden Thu, 01 Apr 2010 15:10:00 +0000 http://www.toprankblog.com/?p=9397#comment-539205 Thanks Daniel - they are basic tips but helpful to companies that might need this kind of "get started" information. Thanks Daniel – they are basic tips but helpful to companies that might need this kind of “get started” information.

]]> By: leeodden http://www.toprankblog.com/2010/03/common-b2b-seo-mistakes-and-how-to-solve-them/#comment-539204 leeodden Thu, 01 Apr 2010 15:09:16 +0000 http://www.toprankblog.com/?p=9397#comment-539204 This is often true in my experience too Jared. B2B corp marketers often get too invested in certain marketing strategies and because things can move slowly, find themselves in a situation of catch up. This has been the case with SEO and social media but the companies we're dealing with are making very rapid advances. This is often true in my experience too Jared. B2B corp marketers often get too invested in certain marketing strategies and because things can move slowly, find themselves in a situation of catch up. This has been the case with SEO and social media but the companies we're dealing with are making very rapid advances.

]]> By: leeodden http://www.toprankblog.com/2010/03/common-b2b-seo-mistakes-and-how-to-solve-them/#comment-539203 leeodden Thu, 01 Apr 2010 15:07:07 +0000 http://www.toprankblog.com/?p=9397#comment-539203 That's an interesting perspective Ramesh. I suppose the "throw spaghetti against the wall to see if it sticks" method is pretty common in the B2B space. What we've found in those instances where large volumes of content/documents are being published is to optimize the template they are created from so there is at least a minimum of base keyword and cross linking occurring. That's an interesting perspective Ramesh. I suppose the “throw spaghetti against the wall to see if it sticks” method is pretty common in the B2B space. What we've found in those instances where large volumes of content/documents are being published is to optimize the template they are created from so there is at least a minimum of base keyword and cross linking occurring.

]]> By: leeodden http://www.toprankblog.com/2010/03/common-b2b-seo-mistakes-and-how-to-solve-them/#comment-539202 leeodden Thu, 01 Apr 2010 15:05:09 +0000 http://www.toprankblog.com/?p=9397#comment-539202 The funny thing about that is how common it is. Most people don't know how search engines work, not even many marketers who are very smart in other areas. The funny thing about that is how common it is. Most people don't know how search engines work, not even many marketers who are very smart in other areas.

]]> By: leeodden http://www.toprankblog.com/2010/03/common-b2b-seo-mistakes-and-how-to-solve-them/#comment-539200 leeodden Thu, 01 Apr 2010 15:03:44 +0000 http://www.toprankblog.com/?p=9397#comment-539200 Good point - tunnel vision puts a limit on the big picture and in the case of SEO, a holistic perspective. Good point – tunnel vision puts a limit on the big picture and in the case of SEO, a holistic perspective.

]]> By: Maciej http://www.toprankblog.com/2010/03/common-b2b-seo-mistakes-and-how-to-solve-them/#comment-539199 Maciej Thu, 01 Apr 2010 11:18:58 +0000 http://www.toprankblog.com/?p=9397#comment-539199 Sometimes businesses forget what their external goals are and focus too much on their own idea of what is needed for their audience to find their website. It really requires the whole package to be working how it is supposed to. Sometimes businesses forget what their external goals are and focus too much on their own idea of what is needed for their audience to find their website. It really requires the whole package to be working how it is supposed to.

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