Comments on: 5 Ways to Electrify Your Social Network

By: landseo

landseo — Sun, 18 Apr 2010 14:16:40 +0000

Thank you this nice post

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By: Lucy

Lucy — Wed, 14 Apr 2010 18:13:46 +0000

you are so nice and i will be back to read it again
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By: TAGtribe

TAGtribe — Wed, 31 Mar 2010 16:22:01 +0000

Definitely agree about knowing your customers… Having 1,000 random followers is a lot less useful than having 50 who know you!

By: TAGtribe

TAGtribe — Wed, 31 Mar 2010 11:22:01 +0000

Definitely agree about knowing your customers… Having 1,000 random followers is a lot less useful than having 50 who know you!

By: SEO

SEO — Tue, 23 Mar 2010 15:45:50 +0000

That is the exquisiteness of Social Networking and how we can utilize its power to get in touch with the world. Can you explain the active recognition? Is it learning system?

By: Stephen Eugene Adams

Stephen Eugene Adams — Sat, 20 Mar 2010 18:01:54 +0000

Lee, I was not saying that a digital approach is the wrong way to go. Yes, I am somewhat biased toward print but AlphaGraphics also works with companies in overall market planning, website design, SEO activities, SEM, Email marketing, Social Media and of course direct mail marketing. So we kind of get it. What I was trying to say is that a purely digital approach to growing a following does not work for everyone. Sometimes the market you are trying to approach needs to be trained to setup Twitter, to subscribe to a RSS feed, to use Facebook for something other than talking to high school friends. I know a lot of successful bloggers did not become as successful as they are by not writing books, by not going to industry conferences, by not speaking to groups and by not training their prospective targets on how to follow them digitally. If I thought that digital was ineffective, I would not be doing what I am doing to promote my business and would not be trying to teach my customers how to do it to promote their businesses.

By: leeodden

leeodden — Sat, 20 Mar 2010 13:29:07 +0000

Stephen, you're inferring that digital is ineffective and that offline is the way to go. Since you're linking to a printing company, I suppose you're a little biased?

Regardless, something worth considering is the difference between effectiveness of a channel and the competence/effectiveness of those implementing in that channel. i.e. I don't say basketball is a poor sport because I can't play it well.

By: Stephen Eugene Adams

Stephen Eugene Adams — Fri, 19 Mar 2010 22:16:21 +0000

You can write, you can post, you can promote, you can comment. In the end, it does not help if your targeted market seems to not be listening or interested. Sometimes it seems that the only people that are noticing are the people putting out the same message to the same tarket. The difficult component is to identify who your tarket really is and then go analog in the promotion efforts.

By: Tessa Carroll

Tessa Carroll — Fri, 19 Mar 2010 13:42:51 +0000

Thanks for the great tips, Lee! Completing the social profiles and updating them here and there simply isn't enough for a successful social media campaign. You must engage with your online community.

Tessa Carroll

By: cleondann

cleondann — Thu, 18 Mar 2010 07:47:19 +0000

Thanks.. These are really nice tips. Social networking is defined as the grouping of individuals together into to specific groups that is what actually grouvia is about. The social networking website will do ease for those have to spend whole day to manage groups and clubs. For more info visit: active outdoor clubs

By: Ashley Smith

Ashley Smith — Thu, 18 Mar 2010 00:51:00 +0000

Great post!
Having a ‘buzzing social network’ certainly doesn’t do any harm!
Buzzing networks done right (like in your 3rd point) not only generate traffic but also act as great ‘Social Proof’ givers too.

By: Michael

Michael — Thu, 18 Mar 2010 00:33:00 +0000

Great post! Definitely agree that these are the steps businesses have to consider in order to create effective, successful and measurable social media initiatives / brand communities.

I think one aspect of the strategy that is not included is content development and internal collaboration on building that content. Businesses need to leverage their internal experts and content providers in effort to build conversations around their offerings, brand, products, technology and business objectives.   

This accompanied with your last step around measurement allows businesses to communicate and react in real time to the conversations that are occurring around the brand. It also will help in amplifying and making sure that the conversation follows your step 3 in being real and useful as it will be coming from the main internal sources.  

Using tools like Media Logic’s Zeitgiest and Coffee social media management tool, allows businesses to work in a socially enabled environment internally to develop content collaboratively and in real time.

By: steven johnson

steven johnson — Wed, 17 Mar 2010 21:01:04 +0000

Hey, Great post!

In this day and age taking advantage of SEO and social network websites as effective marketing tools for your business is essential! Most businesses don’t fully understand the capabilities of these tools to improve traffic and exposure!

By: leeodden

leeodden — Wed, 17 Mar 2010 14:35:38 +0000

Hey Brian, it's the shiny object syndrome, chasing after what's new without a strategy or plan. For companies that stall because it's too difficult to get corporate approval for an overall strategy, it's perfectly fine to experiment and build a business case.

Just a note, we appreciate your comments here and especially appreciate it when readers use their names or handles vs company names or keywords. Thx.

By: leeodden

leeodden — Wed, 17 Mar 2010 14:32:57 +0000

True, especially in this economy. If there's one thing companies should be investing in, it's relationships with their customers.

By: leeodden

leeodden — Wed, 17 Mar 2010 14:21:32 +0000

Standing out in a relevant way is definitely the key Daniela. Good point.

By: SysCommTeam

SysCommTeam — Wed, 17 Mar 2010 09:55:54 +0000

My favourite line of this article: 'Showing up to the game doesn’t mean there will be an audience.' Because it is SO true and yet people expect to see results and get a buzz around their brand just by joining social networks. The problem is…pretty much everyone is now online, so you need to differentiate yourself from the rest as to actually stand out! That's why you need a strategy and creativity!

By: Nikhil

Nikhil — Wed, 17 Mar 2010 08:03:00 +0000

Great post, electrifying the Social Network and building a relationship is the key to achieve success for marketing of any product. thank you for this quality info.

By: Element Investing

Element Investing — Wed, 17 Mar 2010 07:50:00 +0000

I think a lot of people get stuck at the first phase, seeing that as an end rather than a means. Many businesses have an “if you build it they will come” mentality, and forget the rest of the process. In reality it seems that if they come, you should keep building. This is where your fifth tip proves extremely important, because the feedback loop becomes the true growth of the network.