Here on Online Marketing Blog, we post a tremendous amount of insight on organic search optimization and content marketing related topics each month. But how about the site search tool on our own blog? Who’s searching for what, and why? And what are they finding?
Mining the site search report from Google Analytics can be very useful since it’s an indication of what our visitors want to read more of. Here are the six most popular site search terms for Online Marketing Blog including our favorite, “pirates”.
With Facebook taking off as a top channel for social media marketing, it’s no wonder that them comes up as our leading search query. Just consider the recent numbers:
- Facebook boasts more than 400 million active users
- 50% of Facebook users log on during any given day
- More than 20 million Facebook users become fans of pages every day
A quick Online Marketing Blog site search for “Facebook” yields recent posts on tools for sharing microcontent, insight on social media advertising and how to leverage channels like Facebook to take advantage of real-time search.
Speaking of popular social media marketing channels, Twitter takes to No. 2 spot for most common site searched on Online Marketing blog. Twitter may only have less than 106 million users compared with Facebook’s 400 million. But consider how quickly Twitter is growing and how active its users are:
- New users sign up at the rate of 300,000 per day
- 180 million unique visitors visit the site every month
- Users post an average of 55 million tweets a day
Who says print is dead? “Books” turns up as our fourth most popular search term.
Here on the Online Marketing Blog, we’ve posted reviews of some of latest most intriguing marketing online marketing books like “The Art of SEO.”
Plus, we’ve conducted exclusive interview with some of the hottest marketing authors out there, such as David Meerman Scott, author of “The New Rules of Marketing.” We’ve even polled our readers on the best available books on SEO.
4. Social Media
These days, social media isn’t just a hot topic for B2C marketers looking to connect with consumers on sites like Facebook, MySpace and Twitter. Social media is equally as relevant in the B2B world. In fact, 91% of business buyers read blogs, watch user generated video and participate in other social media, according to Forrester Research.
A “social media” search on Online Marketing blog pulls up posts on setting and measuring goals for business blogging, which social media sites are the biggest time wasters and the risks of sponsored blog posts.
5. Email Marketing
Contrary to predictions, RSS never did replace Email. Social media and network use and status updates or microblogging haven’t “killed” the popularity of email either. In fact, there have been reports that Email use is actually up. So it certainly makes sense that our readers are looking for more information on email marketing.
A search for “email marketing” reveals some insight posts including, “5 Top Email Marketing Tactics for 2010“, 5 Tips for Effective Email Copywriting” and “How Social Media & Email Marketing Boost Customer Reach“.
And Finally: Pirates!
Few things seem less relevant to Online Marketing Blog than pirates. Yet somehow it’s one of the most searched terms on the blog.
So what do pirates have to do with Internet marketing and Web 2.0? There is an answer in this social media marketing post, we promise. Hint: It has to do with Dave McClure.
Are you analyzing the top search phrases on your web site? Are you using that insight to guide your site content?