Comments on: Key Questions to Optimize Your Content Marketing Strategy

By: haugenbrian

haugenbrian — Wed, 12 May 2010 01:23:29 +0000

This post is great because it really focuses on results/ROI. Content marketing can also be used to really gain that exponential lift that all of us marketers are looking for. This blog post I just wrote describes how a rock band did it, and how marketers in any business can learn from it!

http://priorityresults.com/blog/how-to-do-socia...

Thanks! - Brian Haugen

By: PowerofMarketing

PowerofMarketing — Thu, 29 Apr 2010 23:13:32 +0000

Agreed. Content marketing can be very effective when used wisely. Content is a great way to go beyond a customers needs and provide them with useful information they may have otherwise not known.

By: Megan Zuniga

Megan Zuniga — Wed, 21 Apr 2010 11:38:22 +0000

I like these asking yourself questions. It helps you focus on problems and solutions. I also liked what Matthew suggested about putting yourself in customer's shoes. It's very important in customer service and you get to know what they would want and need. I also think it's important to always have new content--something new to offer. Because everyone always wants more, new things, even rehash of the old things works sometimes. Here I found more tips on business and marketing planning http://sn.im/uxpfu

By: Rinforsideweb

Rinforsideweb — Wed, 21 Apr 2010 05:14:48 +0000

Asking yourself questions helps you understand what you want. Interesting post

By: Laura

Laura — Tue, 20 Apr 2010 15:53:25 +0000

Interesting post! Thanks for sharing!

By: Briana Ford

Briana Ford — Tue, 20 Apr 2010 04:16:40 +0000

A lot more details than I've seen in related posts. Sometimes the best way to get answers are to ask yourself questions. Thanks for the info!

By: leeodden

leeodden — Mon, 19 Apr 2010 22:57:22 +0000

Common sense is the least common sense.

By: Matthew Zinda

Matthew Zinda — Mon, 19 Apr 2010 21:33:13 +0000

It sounds complicated, but it is actually just common sense.

Put yourself in your customer's shoes. What would you search for? Where would you search for it? What problems would you need a solution to? What questions would you need answered? How would you want to be treated?

The better you can answer these questions, and better you can provide your customers with the answers to these questions, the more successful you will be.

Good luck.

Matthew Zinda

By: kalpanamurthy

kalpanamurthy — Mon, 19 Apr 2010 21:19:21 +0000

I recently attended a training on content marketing and its benefits in SEO. This article reiterates what I took away from the training. Thanks for the post.

By: leeodden

leeodden — Mon, 19 Apr 2010 19:26:33 +0000

I appreciate that Randy. The convergence of marketing, social, PR and advertising disciplines has created a lot of opportunity for SEO education.

By: rduermyer

rduermyer — Mon, 19 Apr 2010 18:48:34 +0000

Great post, Lee. You've really encapsulated the important parts of a content marketing program, which generally requires more planning and effort than most think. It's also too easy to overlook the importance of Buyer Persona, but it's critical because it's really the foundation for everything else.