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Archive for May, 2010


Lee Odden

Monster SEO: Interview with Matt Evans of Monster.com

Lee Odden on May 31st, 2010     Enterprise SEO, Interviews, Online Marketing, SEO, Spotlight on Search


Spotlight on Search Interview with Matt Evans of Monster.com

monster SEOThere simply is no substitute for well rounded experience over a period of time to give a search marketer perspective and the skills to handle a variety of problems. Add to that “sink or swim” SEO training and you have a guy like Matt Evans, SEO Manager at Monster.com. In this interview, Matt is generous with sharing his experiences working agency side and in-house, insights toward code SEO, the new Google design, social media, advice for marketers that want to enter the Search Engine Marketing field and how SEO is a lot like Rugby.

You’ve worked both on the agency side and now as an in-house SEO Manager for Monster.com. Can you share a bit about that journey and what are some of the big differences between working on the client side vs. agency? What do you like most about working in Search?

Lee Odden

Social Media Marketing Best Practices from Best Buy

Lee Odden on May 28th, 2010     Online Marketing, Social Media
Brad Smith

Brad Smith Best Buy

Social Media  advice is cheap and for the most part, you get what you pay for.  Best practices social media marketing based on experience, well, that’s another thing entirely.

The Social Media Best Practices session at IMS Minneapolis earlier this week gave attendees access to first hand insights from the likes of: Brad Smith from Best Buy, Adam Singer from TopRank Online Marketing, Paul Isakson from Thinkers & Makers (formerly of Space150) and Bryan Person, founder of Social Media Breakfast.

Brad Smith, Director, Interactive Marketing & Emerging Media from Best Buy opened things up talking about a “new marketing reality”. Customers are out there, but they’re bombarded with messages. Customers are not listening to us (marketers & advertisers) anymore. Social media is all about communicating.  Customers are listening to each other instead and tuning out marketing messages.

Lee Odden

Online Marketing Summit Minneapolis 2010

Lee Odden on May 27th, 2010     Marketing PR Conferences, Online Marketing

In conjunction with ClickZ, OMS has launched its 2010 23-City Tour from Seattle to New York and is coming to Minneapolis June 25th.  OMS had an event in the Twin Cities last year at about the same time and provided a great mix of education and networking opportunity for internet marketers of all types.

Best practices in Social Media, Search, Email, Analytics, Demand Generation and Website Strategy are planned for each OMS event. Aaron Kahlow and the OMS team have assembled a great group of thought-leaders, authors, world-class brand marketers and leading online practitioners from companies like: Kodak, REI, DuPont, Wharton, Google AdWords and of course, TopRank Online Marketing, to share their experiences and successes from the front lines of internet marketing.

TopRank Online Marketing

Best Practices In SEO And Marketing: IMS MN 2010

TopRank Online Marketing on May 26th, 2010     Enterprise SEO, Local SEO, Marketing PR Conferences, Online Marketing, SEO, SEO Tips

At the recent Minneapolis Integrated Marketing Summit, TopRank Online Marketing CEO Lee Odden moderated an exciting panel of a diverse group of SEO professionals:

  • Alex Bennert – Chief Search Strategist at The Wall Street Journal
  • Brian Kleisner – Search Engine Marketing Manager for FindLaw
  • Bill Leake – CEO of Apogee Results

The focus of the panel was on search engine optimization best practices, and panelists discussed everything from leveraging web analytics for decision making to how to scale efforts and many topics in between.  Following is a summary of each presenter’s top points:

Alex Bennert – Chief Search Strategist at The Wall Street Journal

Alex spoke on the important of using data to make decisions, including leveraging sources such as Google webmaster tools.  The information provided in webmaster tools has grown significantly since they have implemented it.

Lee Odden

Enterprise SEO Interview with Scott Skurnick of Edmunds.com

Lee Odden on May 25th, 2010     Interviews, Online Marketing, SEO, Spotlight on Search


Spotlight on Search Interview with Scott Skurnick of Edmunds.com

Scott SkurnickFor every SEO guru speaking at a conference, there are 10 or 20 more SEO experts you might not have heard of, making things happen in amazing ways. Scott Skurnick has worked in the Search Marketing industry as long as anyone I know on the conference speaking circuit and has a tremendous amount of experience and expertise to share.

In this interview, Scott shares his journey to become Executive Director of Search Engine Optimization and User Insights at Edmunds.com, his take on social media and SEO, scalability of SEO, tips on audits, best practices, tools and more.

You’re a long time consumer products search marketer, having worked at companies like Circuit City, OfficeMax and currently with Edmunds.com. What made you decide to work in the search marketing industry and what do you like best about it?

Lee Odden

Free Pass: Integrated Marketing Summit Minneapolis

Lee Odden on May 24th, 2010     Online Marketing

Congratulations to Bonnie Harris on winning the free pass to IMS MSP!

Tomorrow the Integrated Marketing Summit in Minneapolis kicks off with a mix of educational sessions and learning opportunities that run the gamut of online marketing topics. The event includes a keynote from Chad Mitchell of Forrester Research as well as sessions on multi-channel marketing, social media, social CRM, Search Marketing and mobile.

I will be moderating a Search Marketing Best Practices panel at 2:45pm with Bill Leake of Apogee Results, Alex Bennert of The Wall Street Journal and Brian Kleisner from FindLaw.  Adam Singer of TopRank Online Marketing @toprank will be presenting on a social media panel at 4pm with Bryan Person, founder of Social Media Breakfast, Brad Smith, Director of Interactive Marketing and Emerging Media for Best Buy, and Paul Isakson, Co Founder of Thinkers and Makers.

Lee Odden

BIGLIST SEO Blog Reviews 052410

Lee Odden on May 24th, 2010     BIGLIST SEM Blogs

BIGLIST SEO Blogs

It’s time for a new update to the BIGLIST review of SEO blogs. I started with a list of 15 new blogs in a queue for this update and four made the cut. Once a new blog hits our radar, we watch it for a few weeks before reviewing. Broken links, neglecting to post (far too many one trick pony SEO blogs out there) or design that makes content difficult to consume are all reasons not to be included. This update includes a mix of individual and agency blogs, all primarily focused on SEO.

Stay on Search - This update of the BIGLIST gives design recognition to Mark Thompson for his Stay on Search Blog. Besides offering a consistent post format with images and template, Mark blogs a lot of how-to and tips posts along with a much better than average effort at being truly useful. Great design plus great content = a blog worth subscribing to.

Glen

7 Essential SEO Tips for Small Businesses

Glen on May 21st, 2010     Online Marketing, SEO, SEO Tips, Small Business

search engine optimizationWhen it comes to marketing in the current economy, small businesses need all the help they can get. They don’t have the ad budgets, the personnel or the time that the bigger competition has. But none of those factors really matter to search engines, and SEO is a great way to both level the playing field and steal marketshare.

Here are a few tips that small businesses can use to improve their SEO and user experience.

1. Turn everything into content

Content is still King. Search engines still love unique content, and the more useful content there is on your website, the more opportunities you give searchers to find your products and services. Rob Snell gave a fabulous presentation at PUBCON South, and one of the main takeaways was how to turn everything on an e-commerce site into content. Here are some ways to “free” extra content on your site. Here were some of his tips:

TopRank Online Marketing

10 Easy Local SEO & Online Marketing Tips

TopRank Online Marketing on May 20th, 2010     Google, Local SEO, Microsoft Bing, Online Marketing, SEO, Small Business, Yahoo

Google Places Pin There are currently 29.6 million small businesses in the U.S. (SCORE). 63% of consumers and small business owners use the Internet to find information about local companies and 82% use search engines (Webvisible & Nielsen).  That means there’s a lot of opportunity for local SEO.

Recently I attended GetListed.org’s Local University in Minneapolis which focused on how to optimize web sites for local search.  Out of all the good information that came out of the event, here are 10 easy things you can do today to optimize sites and content to attract local customers.

1. Claim your profile.
It’s as simple as logging into Google Places, Bing Local and Yahoo Local and walking through the verification steps which include a phone call or post card to verify your address.

Lee Odden

SEO at Turner Broadcasting: Dan Perry Interview

Lee Odden on May 19th, 2010     Enterprise SEO, Interviews, Online Marketing, SEO, Spotlight on Search


Spotlight on Search Interview with Dan Perry, SEO Director at Turner Broadcasting

SEO expertWorking with Enterprise SEO projects is compared to smaller company sites is as different as marketing to BtoC vs. BtoB customers. This interview with Dan Perry, the SEO Director for Turner Broadcasting covers his SEO dream job, in-house SEO career advice and skills, enterprise SEO, the future of outsourcing to agencies, being persuasive inside organizations and of course, Golf!

We met while you were with Cars.com and now you’re with Turner Broadcasting. (Congrats) How did you get into the SEO world and what is it that keeps you there?

Lee Odden

Beyond Google: SEO and the Social Web

Lee Odden on May 18th, 2010     Content Marketing, Online Marketing, SEO

google88 billion (OK, 87.8, we rounded up). That’s the number of search queries Google web properties are responsible for each month according to comScore.

Core to many search marketing strategies is to “Fish where the fish are” and make no mistake, the fish are decidedly hanging out on Google. YouTube, Gmail, Blogger.com and many other online services from Google make its presence ubiquotous in the online marketing world.

Now imagine if Google disappeared tomorrow. What would that do to your marketing? What would it do to your business?

Some of the people reading this post have experienced such a disappearance. Not of Google going away, but the experience of their own sites or pages disappearing from high visibility positions within Google search results.

Lee Odden

5 Steps to Build a Twitter Marketing Strategy

Lee Odden on May 17th, 2010     Microblogging, Online Marketing, Social Media

Twitter MarketingSo you want to succeed with Twitter eh? Before you run off and chase shiny butterflies and little blue birds, take a seat and collect yourself. Then read the following tips on creating a potential Twitter marketing strategy that will help you become more productive and successful using Twitter for business.

First things first. Who are you trying to connect with?

1. Describe your target audience on Twitter.  If you’re not an active participant on Twitter, then research. Do the homework and write it down, including Twitter handles of actual target users. If you’ve been able to go so far as develop a persona that represents your customers that spend time on Twitter or social media sites in general, that’s even better.

The first step in scoring is knowing all about the goal.

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