TopRank Online Marketing
Lee Odden

Online Marketing Summit Minneapolis 2010

By Lee Odden     Marketing PR Conferences, Online Marketing

In conjunction with ClickZ, OMS has launched its 2010 23-City Tour from Seattle to New York and is coming to Minneapolis June 25th.  OMS had an event in the Twin Cities last year at about the same time and provided a great mix of education and networking opportunity for internet marketers of all types.

Best practices in Social Media, Search, Email, Analytics, Demand Generation and Website Strategy are planned for each OMS event. Aaron Kahlow and the OMS team have assembled a great group of thought-leaders, authors, world-class brand marketers and leading online practitioners from companies like: Kodak, REI, DuPont, Wharton, Google AdWords and of course, TopRank Online Marketing, to share their experiences and successes from the front lines of internet marketing.

At last year’s OMS Minneapolis event, I presented on “Making a Case for Social Media Marketing“. This year  I will be presenting on what I believe to be the most important trend that combines the best of SEO, Social Media and Online PR:  Content Marketing Optimization.

Here are the details of that session:

Content Marketing Optimization: Online marketing is increasingly competitive and brand marketers world-wide are seeking real advantages that will improve the efficiency and impact of their Social Media and SEO efforts. This session provides unique insight into content based optimization strategies and processes as well as tactics for the sourcing, creation and promotion of optimized content on the social web.

It’s not that often that the Twin Cities gets outside marketing conferences and OMS has really perfected their ability to offer a mix of national and local expertise.  Each OMS event includes:

  • A Social Media Training Workshop and Breakfast offered by the Online Marketing Institute in association with Wharton Interactive Media Initiative
  • Networking opportunities with industry experts and hundreds of peers in sales-free environment
  • Panels and sessions covering basics to advanced tactics

You can get more information about OMS Minneapolis from their site and you can also drop a comment below. I am happy to answer any questions.

Content MarketingIncidentally, I will be giving away our new 50+ page guide to Content Marketing Optimization at the event, so be sure you register and plan to attend.  The guide offers several case studies, trends, insights and of course:

I. Content Marketing Optimization Goals
II. Search and Social Media Keyword Research
III. Buyer Personas & Buying Cycle
IV. Understand the Search Engine Results Page (SERP) Landscape
V. Inventory and Assess Current Digital Assets
VI. Define Editorial Guide For New Content
VII. Map Keywords to Current Assets, Content and Future Editorial
VIII. Operationalize Content Optimization with Current Processes
IX. Develop & Optimize Off-Page Digital Assets
X. Develop Channels of Distribution for Digital Media Promotion
XI. Implement Search Marketing, Web Analytics & Social Media Monitoring Tools

This extremely detailed guide will only be offered to attendees of OMS Minneapolis weeks before it’s available to TopRank Marketing Newsletter subscribers.


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