Archives for May 2010

10 Essential Social Media Tips for Ecommerce Sites

Social media is impacting how we do business online in new and exciting ways. Customers are sharing more and more data about what they’re doing online and the things they like. Getting people to share your products on social networks is a great way to bring in traffic and find new customers.

But ecommerce sites are stuck in a hard place because the number one goal of an ecommerce site isn’t sharing, it’s selling.

Take the “King” of ecommerce sites, Amazon.com, as an example. They have sharing tools on their product pages, but it’s not quite what you’d think:

sample amazon product page with share tools

While the sharing links are above the fold, they’re in the bottom-right corner of the screen. And you can bet that Amazon has tested that spot and found that it’s the best place for those links.

SEO at Wall Street Journal: Interview with Alex Bennert


Spotlight on Search Interview with Alex Bennert, Chief Search Strategist at The Wall Street Journal

Spotlight on Search is an interview series that shines a light on search marketing professionals to learn more about the nature of their work, differences in SEO amongst categories of web sites and of course, SEO tips, tactics and useful tools.

AlexThis interview with Alex Bennert, a longtime SEO professional with experience working on very large web sites such as Zillow and now with the Wall Street Journal, offers SEO career advice, explores the difference between in-house, agency and solo SEO practitioner, her experiences providing SEO services for a large publisher and the inevitable obsolescence of technical SEO. Oh yeah, we hit the obligatory social media topic too. Enjoy:

Blog Fun: Vote Your Favorite Header for Online Marketing Blog

Online Marketing Blog has been toying around with a new blog header and thought it would be best to get your opinion on which design we should choose.

In the upper left corner of this post there are 5 different headers to check out, each with it’s own name. Click on each one and the header will change – see what you think.

Once you decide which one you like best, please vote below!

Which header is your favorite?

  • Blue-Oasis (30%, 53 Votes)
  • Cutout (24%, 42 Votes)
  • Mimic (17%, 29 Votes)
  • Range (15%, 26 Votes)
  • Whiteout (14%, 25 Votes)

Total Voters: 175

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We’ll let voting run until Friday this week and then we’ll update the blog design with the most popular header. All thanks to you 🙂

SEO Google Style: Interview with Maile Ohye


Spotlight on Search Interview with Maile Ohye, Developer Programs Tech Lead at Google

Spotlight on Search is an interview series that shines a light on search marketing professionals to learn more about the nature of their work, differences in SEO amongst categories of web sites and of course, SEO tips, tactics and useful tools.

MaileMaile Ohye has become a well known public figure from Google that works with webmasters and web marketers coordinating Google Webmaster Central outreach efforts, including the Webmaster Central Blog. She has been speaking at search conferences for several years and has done many interviews like the one at the bottom of this post with Greg Jarboe on real-time search. Her involvement with Google’s Webmaster Central has been instrumental in helping many web site owners find solutions to their Google problems.

10 Ways to Create a More Engaging Facebook Page

Facebook MarketingFacebook pages can be a huge way to connect to audiences. Facebook statistics tell us that the average user (at the time of this writing) is connected to 60 pages, groups and events. This means that aside from all the other Facebook friend activity that goes on, your page is one of 60 trying to grab attention a fan’s attention.

For a more effective social media marketing program, here are ten things that you can do to turn your Facebook page into a dynamic and engaging destination for your Facebook fans.

1. Be unique

There’s nothing worse than a bland Facebook page. Think long and hard about how your page can be different. Remember, your page is one of at least 60 things that an average Facebook user is giving attention to. It’s insanely important that your page is unique and stands out from the rest.

Integrating Salesforce & WordPress Is Easy With The Official Salesforce Plugin

SalesForceSalesforce recently launched a WordPress plugin that allows you to add a form to your blog and capture lead details in Salesforce.

The good news here is that it’s easy to install, easy to set up a form, and integrates nicely into your WordPress theme.

Settings

Settings

Form Fields

Form Fields

Integration

Integration




You also have the ability to customize the form look and feel with CSS and you can put the form in a widget for your sidebar.

Widget

Widget

The downside is that there are no custom fields, no spam protection, and you can only create one form. I’m hoping these are limitations of the initial release and future versions will have more options.

MarketingProfs B2B: Case Study on Email, CRM & Social Media

I decided to do a little liveblogging at the MarketingProfs B2B Forum and picked this session: Why email CRM and social media have become the tools of modern B2B marketing where a case study was presented by Genworth Financial.

Joel Book from Exact Target introduced the case study:  Creating brand advocates is as important as creating brand awareness. [I would say more important. An advocate proactively shares the brand experience]. Funny, Google “brand tattoos” to see some serious brand advocate activity.

How are marketers using digital media to engage?

  • email + crm
  • email + social

Email and CRM help to automate interaction. Automation is the key because marketing staff and budgets are not increasing. In order to continue deliver personal and timely messages to customers, you need to automate.

Open Leadership: How Social Technology Can Transform the Way You Lead

The book, “Groundswell: Winning in a World Transformed by Social Technologies” by Forrester’s Charlene Li and Josh Bernoff offered companies a much-needed framework for companies to understand social technologies and consumer behaviors. It also  introduced the now popular four-step process for developing a social media strategy.

A lot has changed since we first interviewed Charlene Li about the Groundswell, including her move to begin the Altimeter Group. Other changes include blogging having met its match as a popular social technology with the exploding popularity of tools like Facebook and Twitter.

Charlene’s new book, “Open Leadership: How Social Technology Can Transform the Way You Lead”, is essentially about how leaders can tap into the power of the social technology revolution and how to be “open” while still maintaining control.

B2B SEO: Content Sourcing & Optimization

B2B SEOB2B marketers have always been in the business of “content marketing” with white papers, case studies, webinars, demos, free consultations, ebooks and the like. Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search.

When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content.  Web pages are more often directly linked to by other sites vs images or video, so it makes sense to start optimizing a B2B site’s web pages.  The operative word in that last sentence is “start”.