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Lee Odden

2011 Digital Marketing Poll

By Lee Odden     Online Marketing, Reader Polls

digital marketingIt’s safe to say 2009 and 2010 were breakout years for social media. Our last Digital Marketing poll showed 6 of the top 10 tactics as social media complemented by search engine marketing and email.  Slimmer marketing budgets and mass media attention have inspired a rush to many types social media marketing tactics bringing a certain over-optimism about what the social web can do for a company’s bottom line.

With the economy recovering slowly, what will 2011 bring? Are social media and content marketing the glue that brings multi channel marketing together? Is 2011 finally the year for mobile? Will companies focus on more holistic online marketing?

We’d love to hear your opinions in the 2011 TopRank Digital Marketing Poll.  Please take the poll here and share it, post it, bookmark it and help us reach over 200 responses:

What 3 online marketing channels & tactics will you emphasize in 2011?

  • Search engine optimization (38%, 87 Votes)
  • Social network participation (Facebook, LinkedIn) (34%, 78 Votes)
  • Blogging (30%, 69 Votes)
  • Email marketing (15%, 35 Votes)
  • Content marketing (15%, 35 Votes)
  • Pay per click (15%, 34 Votes)
  • Video marketing (13%, 29 Votes)
  • Microblogging (Twitter) (12%, 28 Votes)
  • Social media advertising (8%, 19 Votes)
  • Corporate web site (7%, 16 Votes)
  • Article marketing (6%, 15 Votes)
  • Social network advertising (6%, 15 Votes)
  • Mobile ads (6%, 14 Votes)
  • Mobile & smartphone apps (6%, 14 Votes)
  • Behavioral targeting/re-targeting (6%, 14 Votes)
  • Affiliate marketing (6%, 14 Votes)
  • Viral marketing (6%, 13 Votes)
  • Free content (eBooks, white papers) (5%, 12 Votes)
  • eCommerce feeds & Comparison shopping (5%, 12 Votes)
  • Geolocation (Gowalla, FourSquare) (5%, 11 Votes)
  • Branded microsites (4%, 10 Votes)
  • Blogger relations (4%, 9 Votes)
  • Podcasts (4%, 9 Votes)
  • Contextual advertising (3%, 8 Votes)
  • Online contests, giveaways (3%, 8 Votes)
  • Online display ads (3%, 8 Votes)
  • Webinars (3%, 8 Votes)
  • Blog advertising (3%, 7 Votes)
  • Advertorial (3%, 7 Votes)
  • Online/digital public relations (3%, 7 Votes)
  • User generated content (3%, 7 Votes)
  • IM/Mobile SMS (3%, 6 Votes)
  • Online communities/forums (3%, 6 Votes)
  • Sponsorships / Cross branding (3%, 6 Votes)
  • Widgets (2%, 5 Votes)
  • Freemium services/tools (1%, 3 Votes)
  • RSS advertising (1%, 2 Votes)
  • Social sharing: news & bookmarking (1%, 2 Votes)
  • Paid reviews (0%, 1 Votes)
  • No holds barred spam (0%, 0 Votes)
  • Teleconferences (0%, 0 Votes)
  • Rich media apps/demos (Flash) (0%, 0 Votes)
  • Buy web sites and retool (0%, 0 Votes)
  • Virtual tradeshows (0%, 0 Votes)

Total Voters: 232

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Thank you for taking the poll and we’d sincerely appreciate your help promoting it.  We even have an awesome short URL for you to share: http://tprk.us/dm2011

We realize there are a lot of choices in this poll and appreciate your time and participation a great deal. Our last digital marketing poll was of great benefit to many of our readers and we hope to tap into your expertise and opinion on a topic of interest to every digital marketing professional.

We are absolutely interested in your comments about this poll and about your opinion on the future of digital marketing. Did we leave any tactics out? Should we have?


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