Comments on: 7 Common Social Media Marketing Problems and Their Solutions

By: VBP OutSourcing

VBP OutSourcing — Thu, 24 Jun 2010 18:44:14 +0000

You've made some really good points here. I particularly agree with the pieces on consistency and lack of personalization. It is nearly impossible to generate any type of following or participation if you aren’t constantly contributing, as well as creating an individual personality within your social media efforts.

Victoria Jones
blogs.vbpoutsourcing.com

By: kellybriefworld

kellybriefworld — Thu, 24 Jun 2010 02:51:31 +0000

Social media apps can be utilized to further innovation and productivity. Productivity in the workplace can either be hampered or heightened depending on the usage of the application. Software is being developed and policy and restrictions are being decided everyday by IT managers. Palo Alto Networks came out with this whitepaper which explores the issues surrounding social media in the workplace. Check it out: http://bit.ly/d2NZRp. It is important to understand not only the immediate benefits of doing business using these social media apps, but also the threat it presents to a company's greater ROI and productivity when it comes to the server's safety and security.

By: Phil

Phil — Sat, 19 Jun 2010 16:39:22 +0000

“Social media is all about being organic first. The quicker they understand that the sooner their success will come.” very well said….using automatic softwares to do 1000 followers each day never going to work…its actual participation and networking which will work

By: Nikhil Patel

Nikhil Patel — Thu, 17 Jun 2010 13:24:08 +0000

thanks for sharing:
In social media marketing these problems are most.I will try to follow your solution.

By: StrotherWeinberg Ltd

StrotherWeinberg Ltd — Tue, 15 Jun 2010 10:38:39 +0000

I think you have made some excellent points.. Especially B2B's being late… I am seeing more and more of B2B that are late “doing social”. Another point that cannot be stressed enough and that is being personal. Companies new to social want results fast. They want to automate tweets and use robots and wonder why “it's” not working. Social media is all about being organic first. The quicker they understand that the sooner their success will come.. Thanks for the post..

By: Shianonpenandleisure

Shianonpenandleisure — Thu, 10 Jun 2010 07:58:20 +0000

Great! You have just said the right words and i superly agree on the media marketing problems and solutions being pointed out in this post. This is true to most media marketing sites i encounter. They claim to be credible but most of the time they forget to provide the W's and the “ownership” of their sites. I also find it true that to enable to entice others on the marketing website you promote, you yourself as a modern marketer should make use of it by being a consistent participant. Thus, social media plays a huge role in the marketing trend and it needs not to be neglected. Two-thumbs up for this post.

P.S.
I would also like to commend your blog for introducing the Streisand Effect. Pretty informative huh.

By: Jennifer

Jennifer — Wed, 09 Jun 2010 21:54:04 +0000

You're right about the consistency…it builds a relationship, which is the real secret behind social networking!

By: Sharma Infoway

Sharma Infoway — Mon, 07 Jun 2010 13:43:01 +0000

Lee great post, thank u for sharing!

Social Media is a huge concept which we should understand step by step.
To become success with Social Media we should have passion, otherwise without deep knowledge or passion we can't be success with it.

By: Anthony Sipes

Anthony Sipes — Sun, 06 Jun 2010 13:06:00 +0000

Great blog, thanks for perspective.

By: juliagaynor

juliagaynor — Sat, 05 Jun 2010 04:23:30 +0000

This is really interesting, and I must say that I agree with a lot of it! These are issues facing many organizations. However, one of the issues I find most overlooked is a true evaluation of whether a social media program will be genuinely beneficial in driving a business' objectives.

I can't tell you how often I hear a CEO say, "we NEED to be on Facebook" or Twitter or some other social media platform they heard about on the news, but have never used and know little about. It's crucial for companies to make informed decisions about how the leverage social media platforms. Target audience shouldn't be disregarded- if your customers and prospects aren't on Twitter then that may not be the smartest place to allocate resources.

-Julia
Affect Strategies
techaffect.com

By: Heinrich

Heinrich — Fri, 04 Jun 2010 17:37:51 +0000

Any social media marketing strategy should be well planned and executed in order to be successful. I agree with all the points that you have mentioned in your post and this post should be read by anyone looking at becoming involved in social media. Most of the time companies do not have a clear vision or plan when implementing their social media marketing campaign. This can easily result in more damage to their reputation than value added. Thanks for the good post.

Regards
Heinrich

By: Mike

Mike — Fri, 04 Jun 2010 01:28:44 +0000

I was really impressed by the statistics in #5. At the same time, it would make sense for businesses to do thorough research on a new product, especially if they were engaged in the same social media. I feel that #7 is a great and underrated idea. Having a face to go with a story or suggestion online can really help consumers feel more comfortable about asking questions. That’s probably why Twitter accounts like Dell do so well.

-Mike
J&L Marketing

By: Elizabeth B.

Elizabeth B. — Thu, 03 Jun 2010 21:29:14 +0000

Inconsistency is a huge problem in social media but often it comes from numbers 1 and 2. If you don't know who your audience is, then you won't know how to connect with them. Furthermore, if you don't know who's job social media should be then you're not going to get anything done or posted on a regular basis, if at all!

By: leeodden

leeodden — Thu, 03 Jun 2010 20:42:03 +0000

Exactly, there is no substitute for a combination of first hand, direct participation AND data from a smart social media monitoring effort.

By: wileyccoyote

wileyccoyote — Thu, 03 Jun 2010 20:29:37 +0000

Good post, Lee. In my experience, reason #3 is the main killer. Many brands choose to jump into social media simply because their competitors are there. Then when they set up their Twitter handle or Facebook page, they post a few times and then abandon cart. Def the wrong road to take. If you're going to listen to your consumer, you have to do it ALL THE TIME. Participate and hang out where they are.

By: leeodden

leeodden — Thu, 03 Jun 2010 17:54:19 +0000

Anubhav. that's an interesting perspective and I can say the drivers of those activities are aggressive client side marketers, advertising agencies and PR firms that all lust after traffic. Certainly some SEO consultants propagate this as well but the really good firms are accountable to conversions, not just traffic. That means a focus on user experience and community when it comes to promotions on the social web.

By: Jon B

Jon B — Thu, 03 Jun 2010 16:07:00 +0000

I bet we could have seen the same post in 1998 when the web was emerging as a serious marketing channel. Nobody owned it, everybody owned it, nobody was properly funding it, everyone was making basic mistakes and most creative was very stale.

Whenever an industry grows up quickly, especially when there is serious need and significant hype there will be an unwieldy mess.

But in two or three years from now most major brands will have someone in a senior position guiding the social ship. The landscape will look different, there will be quite a bit more organization and creative types will start to wrap their heads around the dynamic. Change takes time, and this change seems to have jumped on the industry overnight.

By: Alex Kei | Posicionamiento Web

Alex Kei | Posicionamiento Web — Thu, 03 Jun 2010 15:50:00 +0000

Wow,…I need to show this post to a client!

I see so many times the Nº 1 problem listed here and the Nº5 Makes me cry!!!

this post should be in the Social Media Bible, definitely

Regards,

Alex.

By: Serge Pon

Serge Pon — Thu, 03 Jun 2010 14:26:01 +0000

Lee thanks a lot, information is very useful, sometimes it is very difficult to explain to customers who things they are the best, that they need to understand, whom they addressing their social media marketing message and what they need to achieve from it. Sometimes they saying some things like: “ Everybody doing SMM “ or “ My boss told me to do that, but I personally do not give a s…t about your silly SMM”

By: anubhav

anubhav — Thu, 03 Jun 2010 14:13:30 +0000

I would say that a lot of problems have been precipitated by SEO firms that are sprouting up from everywhere and are using dirty tactics such as creating a false sense of increased traffic for a client's site by encouraging volume-based, click-through traffic from the cheaper, outsourced workforce. This is purely irrelevant traffic that spikes the unique visitors numbers for a few weeks and then, when the SEO service provider's contract is over…the online visitors just disappear.