Comments on: The Power of Blogs & Social Media in B2B Marketing

By: Connie Bensen

Connie Bensen — Thu, 29 Jul 2010 19:10:18 +0000

Hi David,
I'm surprised to hear that you got that impression from someone at Alterian. We work with B2B's as well as end brands. We used our own monitoring tool to build our brand. So we're our own case study.
I have also written a number of white papers on the topic of using social media monitoring. http://socialmedia.alterian.com/learn-more/roi/

Connie
Director of Community Strategy, Alterian
connie.bensen@alterian.com

By: leeodden

leeodden — Tue, 27 Jul 2010 19:55:09 +0000

David, are you looking for consulting AND software? I will connect with you via email.

By: David Gay

David Gay — Fri, 23 Jul 2010 01:13:31 +0000

we are looking for a company who has software that we can use to help our b2b clients understand what is being said about their software products/services etc in the marketplace. We have looked at Alterian but the people we are speaking to have no b2b experience… can you help ?

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By: Joe Tulsa

Joe Tulsa — Tue, 22 Jun 2010 20:30:57 +0000

It's all about new and fresh content these days. Small local service businesses can expect to spend about 15 to 30 minutes if they really want to make it work. And you definitely have to participate and pay attention what the community is talking about. Throwing a few tweets or posts every so often is not going to cut it.

By: Phil

Phil — Sat, 19 Jun 2010 15:37:07 +0000

I have seen and used the power of blogging and contents….so frankly, blogging is much more strong way for marketers and other promotion companies as well………i have seen now that clients to like to have blog contents on their own web sites regardless what niche site they have…..
May be that google also give more importance to blogs content and after 8th june with complete indexing of google new algo, i have seen many fresh blogs being given high importance

By: Social Chadder

Social Chadder — Sat, 19 Jun 2010 10:15:59 +0000

Another well written perspective article here Mr. Odden. Really agree with you on your blogging strategy for B2B. I think it's not only important but necessary. And I enjoyed your 3 tips for B2B Marketers to get the ball rolling with Social Media. All solid points and steps to take. Great read, thank you.

@SocialChadder

By: Derek Cromwell

Derek Cromwell — Fri, 18 Jun 2010 18:55:19 +0000

Great piece Lee,

I often feel like I'm watching an engaging movie or event from my television when I see companies struggling to make the move forward into social media. I can scream and throw food at the tv all I want but they can't hear me.

Seeing research that shows positive trending in that regard is a breath of fresh air. I'm a huge advocate of blogging and it's one of the most popular services that I offer as a content marketer. I try to encourage clients I work with to strip away the corporate suit, have a seat next to their prospects and start a conversation.

I love blogs because they're scalable to just about every business - that's hard to beat when you're talking about marketing.

By: VisibleNET

VisibleNET — Fri, 18 Jun 2010 17:17:00 +0000

Great Post lee!I think sometimes people need to realize that they are running a blog to not only get results from the search engines but also to gain READERS. I usually tell people that the sites that I tend to visit on a regular basis are in fact Blogs, reason being that they always provide me new content to read. I also think some of these companies that struggle to grasp or effectively utilize social media are the ones who forget the SOCIAL aspect to it.

By: leeodden

leeodden — Fri, 18 Jun 2010 17:12:19 +0000

Thanks James. I think there are many opportunities for some of the social media monitoring services to make it easier to extract topical insights and even keywords to guide editorial. On my wish list is a social keyword research tool not unlike those used for SEO except the data source is the social web.

Am looking forward to trying Spredfast out one of these days.

By: Alex

Alex — Fri, 18 Jun 2010 14:16:00 +0000

That’s a great post. Thanks a lot, it was very usefull. I’ll be reading your other ones also.

You can check out my blog about the top 10 mistakes people made in social media in 2009. Hope it can help you. http://blog.starmedia.ca/

By: iberyoung

iberyoung — Fri, 18 Jun 2010 13:11:52 +0000

Hi Lee, thanks for a great post. And thank you for starting with listening. I am a big believer that effective social media outreach starts with listening. Not only does it help you to become acquainted with the community your trying to reach, and gives you a natural way to enter the conversation, but listening also informs you of the topics and tone you should be using when creating your own content.

Also, thanks for the mention of Spredfast. We're hard at work improving the product every day.

James

By: jlbraaten

jlbraaten — Thu, 17 Jun 2010 19:12:31 +0000

“Is blogging appropriate for every B2B company? Not by a long shot.”

Do you have any rough guidelines for when B2B blogging ISN'T appropriate? I would imagine regulatory/legal implications would be a potential reason, but beyond that I'm having troubles thinking of examples of where a blog wouldn't help. Good post!

By: Sharma Infoway

Sharma Infoway — Thu, 17 Jun 2010 17:28:15 +0000

Great post. These might be better called The 4 S’s to Social Media Marketing: Stories, Sticky, Shareable and Social.

By: Impulse Magazine

Impulse Magazine — Thu, 17 Jun 2010 17:20:29 +0000

I think this market is only going to grow as larger companies begin to form their own social commuities online

By: dhirajch

dhirajch — Thu, 17 Jun 2010 10:05:47 +0000

thanks for giving such deep analysis on B2B marketing, specially about metrics used to measure B2B Social Media Success.

By: Teresa Basich

Teresa Basich — Thu, 17 Jun 2010 02:17:31 +0000

Great post, Lee! It's interesting to see the various statistics from all sorts of research firms on the use of social media/future spending on social media marketing in the B2B space. No matter what the true state of social media adoption in B2B actually is, there's some great opportunity to connect with customers and prospects via these channels, specifically because of the knowledge-deep, relationship-based nature of B2B.

You've provided a great outline for B2B marketers to get started blogging and using social media, and I think it's worth reiterating the importance of auditing and assessing your social media and blogging strategies -- as you suggested, don't just dive in, figure out if you truly have the time and resources to dedicate to these efforts. Find and employ those tools and processes that streamline outreach and engagement, but don't cut corners just to get in the game.

Good stuff!

Cheers,
Teresa

--

Teresa Basich
Community Manager, Radian6
Twitter: @TeresaBasich

By: Lani

Lani — Thu, 17 Jun 2010 02:12:26 +0000

Awesome information, and enjoyed reading your post. Thanks for sharing! Lani

PS..found it informant, so I tweet it, for those who can obtain valuable content from your post.

By: Kyle Lacy

Kyle Lacy — Wed, 16 Jun 2010 14:37:36 +0000

I agree there is a difference between knowing and industry and just posting content. Social media is about being social. If you want to be successful you must: Engage. Listen. Share. React. Good post!