Comments on: Content Curation Definitions & Context for Content Marketing

By: leeodden

leeodden — Mon, 05 Dec 2011 00:10:00 +0000

Our objective with this blog is to share our point of view on internet marketing related topics. Thoughtful curation of our content is part of the process for our message to travel. I think as a piece of content gets curated, again I stipulate that this happens in a thoughtful way on the part of the curators, then the value of the original content increases and often becomes much more than the original idea.

By: Thomas George

Thomas George — Sun, 04 Dec 2011 17:15:00 +0000

This post was curated on Scoop.it by a great content curator Jan Gordon, and then I shared her curation as a fellow curator on Internet Billboards and then subsequently came to read your entire article and have left this comment.

My question is how do you feel personally about what just happened? Obviously you have a popular blog and have established yourself as thought leader. You have also gotten 10 influential people and fellow thought leaders to way in and give great insight into the subject matter. How do you feel personally about having your content curated and what do you think about the particular manner in which it was done?

By: Anonymous

Anonymous — Wed, 02 Nov 2011 17:29:00 +0000

Whatever curation is in this context, it is a recycled word that suggests more manipulation and marketing of intellectual artifacts than supposed editorial truth, ethics, or canonical law. A curator in this context is not an editor but may be a digital part-border collie for proprietary internet content.

I think I’ll wait for consensus and a Wikipedia definition. Interesting glimpse into your world.

By: andjdavies

andjdavies — Fri, 22 Jul 2011 19:10:00 +0000

Great stuff. Good to see a whole lot of leaders in the field state their take on it. At http://www.idioplatform.com we see curation as part of the mix. Thought leadership is vital to stand out, but curation helps build a destination and involve various opinions and perspectives. See http://idioplatform.com/2011/02/the-content-pyramid-and-the-huffpo/ for a post on how you can “blend” content to maximum effect.

By: leeodden

leeodden — Wed, 21 Jul 2010 02:48:26 +0000

I still think the answer to that is clear in the post. Curation creates a news destination that can serve as a proxy to subject matter expertise of the curator. Additionally, here is a list of benefits of for curators: http://www.getcurata.com/benefits/

By: Mark Delfeld

Mark Delfeld — Wed, 21 Jul 2010 00:39:18 +0000

Perhaps I was unclear. What is the benefit of content curation to the curator? The closest benefit I can see is that you become a trusted source of OTHER company's content that relates to an important topic for your industry. How specifically does that help the curating company?

By: leeodden

leeodden — Tue, 20 Jul 2010 18:18:33 +0000

Hey Mark, if after reading the definitions above, it's not clear how content curation helps, I am not sure you're ready for it.

By: Mark Delfeld

Mark Delfeld — Tue, 20 Jul 2010 03:11:21 +0000

I see nothing in any of these musings that relate to ROI. Rome is burning (aka our economy) and B2B senior management needs help that is actionable. How does curation help?

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By: justinbryan

justinbryan — Sat, 03 Jul 2010 02:18:04 +0000

Mobile marketing is the new tread of marketing products because of uses of mobile phone. According to recent survey about 90% US people read sms and this shows how people interested in mobile. Sending sms through shared short code or own brand short code to customer helps to reach your products to customer. Short code is now used by all popular reality shows, programs, games and election campaigns to send or to populate their message to targeted audiences. See also http://www.txtimpact.com/shared-shortcode.asp

By: Henna

Henna — Fri, 25 Jun 2010 11:56:47 +0000

content is the most important part of a website and no matter what you want to say, you need to say it in the best of way to put the message across so as not to offend anyone..its good to know how people think alike and content marketing is something so improtant

By: paulkonrardy

paulkonrardy — Fri, 25 Jun 2010 03:10:56 +0000

Totally digging Pawan's quote “Content curation is the cure for a broken content marketing strategy.” Not only does the combination of original work with sympathetic outside resources create a workable strategy, it provides inspiration and synergistic (such a 90's word – sorry) paths to better things. Much like a well attended collaborative pulse.

We've been singing the praises of content marketing for a very long time. The concept of content curation has been explained to our clients and those that take the knowledge and run with it have been an inspiration. I can't tell you how glad I am to read the 10 thought leaders throwing out their thoughts on the subject. It's wonderful to know I'm not alone in thinking this way.

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By: Ian Greenleigh

Ian Greenleigh — Thu, 24 Jun 2010 06:15:39 +0000

Here's an interesting thought: Did the fact that you reached out and asked for original content, as opposed to collecting preexisting content from these thought leaders, change whether we call this post an act of curation or not? None of the content here would exist without you, but at the same time, we can't argue that you created it.

I've struggled with this very same definition myself. It's not so black and white.

By: leeodden

leeodden — Wed, 23 Jun 2010 19:50:18 +0000

I agree on the overlap observation Dominique. Syndication is a form of recognition and when it helps the authors , it can build relationships. So the effect of content curation is not only a resource for prospects on the web, but a relationship building tool with publishers that you wish to connect with. Great point!

By: leeodden

leeodden — Wed, 23 Jun 2010 19:47:51 +0000

If your goal is to be perceived as a news destination, the curated content can be all of most of what is published. If you are primarily looking to engage with readers, then publishing opinion matters most and curated content would be a minority. Adjust as you go of course but think about how you want readers to perceive you and what level of interaction you're looking for. Hope that helps.

By: Dominique Lahaix

Dominique Lahaix — Wed, 23 Jun 2010 19:38:19 +0000

Hello Lee. Thanks for this excellent article. I really enjoy.

One thing that I did not find in the interviews is that when people select content, actually they also select an author.

There is therefore an overlap between building your list of friends, people that you follow, building communities and content curation.

Content curation / news aggregation has been integrated into a richer and more complex process that includes community targeting (selecting the people you're going to listen to, influence and the community you're going to focus on) and overall social engagement.

Best

That is to me a critical element.

By: iberyoung

iberyoung — Wed, 23 Jun 2010 19:18:50 +0000

Hi Lee, thanks for another good post. One of the questions that jumped out for me is: What is the right mix of curated and created content? I know it will differ for each company or organization, but does anyone have any guidelines to go by?

By: Sharma Infoway

Sharma Infoway — Wed, 23 Jun 2010 15:30:41 +0000

Hi Lee,
Content curation is certainly a major industry topic right now, and I think we'll continue to see it evolve in the coming months.
You've provided the best analysis and an excellent example of curation in action.