Comments on: Thinking Critically About Web Video

By: Mediabeyond Inc.

Mediabeyond Inc. — Thu, 19 Jan 2012 22:47:00 +0000

If you’re looking for a way to start or keep an on-going conversation interesting, video is the best tool around. It needs to be 1) Engaging – this is the most important, 2) informative, and 3) aligned with the viewers attention span.

By: Create a Website

Create a Website — Sun, 11 Jul 2010 02:20:28 +0000

Thanks for the tips. I agree with your points. Video is really a great way for optimization and can help us tell our story.

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By: freefor15

freefor15 — Thu, 01 Jul 2010 07:54:39 +0000

web video is a great way to promote a new thing. The difficult part is making it interesting enough to have an action related effect. But thats what seperates the winners from the losers in any type of business.

By: Becks

Becks — Mon, 28 Jun 2010 10:18:37 +0000

Thank you – I believe you were responding to me. Great that you can edit your own video in the cloud space. Thanks!

By: Verndale

Verndale — Fri, 25 Jun 2010 21:36:30 +0000

Great information! Web video is definitely becoming more and more important for your brand. Enhancing the quality of your videos will generate more popularity to your videos and build your online reputation. The YouTube Video Editor Helps Optimize Your Video Content. There's more information here: http://bit.ly/aJpJK4

By: SundaySky

SundaySky — Fri, 25 Jun 2010 21:32:27 +0000

This article is spot on about knowing your goals with online video before you can reap the benefits, including increased conversion, better customer engagement, and not to mention SEO and brand visibility. However, companies are finding that the challenge with online video is keeping it up to date and able to change dynamically with the demands of your business. The next step for this industry will be to embrace solutions that keep video content current and dynamic.

By: Becks

Becks — Thu, 24 Jun 2010 20:36:30 +0000

Thanks for the tips. Can you point me in the direction of how you create the right video? How do you publicise it best? I am thinking from the point of view of promoting a University campus bookstore, which has now morphed into something much more than just selling books, and wants to become the community campus hub, where students and professors come to rest, work, and purchase

By: Leah

Leah — Wed, 23 Jun 2010 23:57:10 +0000

Isn't it time for interactive/web folks to become literate in video lingo? I know many who started on the video side who transitioned w/ ease to web, but use a film/video related term in front of an interactive pro, and their eyes go blank. Not only that, they seem to regard it as outdated. ??? Aren't we seeing more and more video, TV, movies, etc. online every day? It's time we merged and collaborated. We need the expertise of BOTH video and interactive, and in fact, the way to make one is not so different from the other. There is A LOT of overlap. Define, design, develop deliver is just another way of organizing a la “concepting, pre-pro, production and post.”

By: Ross Davis

Ross Davis — Wed, 23 Jun 2010 20:25:18 +0000

Excellent – I have experienced the 'make it go viral' call from clients. All of your points are right on. One issue that needs to researched more is what are the appropriate channels to use for what businesses. YouTube is not a once size fits all solution for all video marketing strategies.

By: Zach Prez

Zach Prez — Wed, 23 Jun 2010 08:34:05 +0000

I've hear Social Media guys tell people to create video for SEO purposes. Another “don't” in my opinion without first knowing taking into consideration the content you are offering.

By: David Strom

David Strom — Tue, 22 Jun 2010 22:45:58 +0000

I agree with your points. I have been creating my own screencast videos for the past several years, and it has been a true learning experience. But it does come back to compelling content: this isn't about skateboarding cats, but trying to deliver information visually interesting that can be compelling. I have found that my best videos attract consistent traffic month after month, slowly building an audience.

By: clavoie

clavoie — Tue, 22 Jun 2010 21:35:33 +0000

Good post; I just did my first video blog-post and admit I need a lot of practice and experimentation before I can claim to be good in this medium. But I agree it's not an end in itself – just another channel for communicating what should already be part of an overall content strategy. Video can be tougher to do well than it looks, because the technology has become so easy to use and special effects are so impressive. But, bottom line, you have to have an interesting & creative story to tell or your audience won't care. Web video done well needs 3 key ingredients, I think: 1) content your audience can relate to/care about, 2) a good story to tell, and 3) a clear connection to your brand and your overall content strategy.

By: mikesopm

mikesopm — Tue, 22 Jun 2010 20:27:16 +0000

Great information, Web video is a great source to give out information. You are true that it needs to be sharp, creative and relevant as your text based content or it will be ignore
by your audience.

By: Sharma Infoway

Sharma Infoway — Tue, 22 Jun 2010 14:31:44 +0000

Nice article Adam,
Yes we should ask our selves that why am I making web video rather our competitors are use so we should used it.
Video can help us tell our story, air our opinion, demonstrate our product, explain our services, provide training or support for our users, or showcase our business to a potential audience of hundreds, thousands, even millions. Even some people would rather see you in person talking about your viewpoints, as opposed to reading it on a blog.

By: GMRW Team

GMRW Team — Tue, 22 Jun 2010 12:51:22 +0000

Video marketing is really a great way for optimization. Youtube, Vimeo, Dailymotion, and so on have a great impact on audience. Also, video, viral or digital marketing can be used by social media sites also which is very much liked by search engines. One of the recent and very useful form of viral marketing is “Vlog” ( Video + Blog)

By: NA | Create Your First Website

NA | Create Your First Website — Mon, 21 Jun 2010 18:27:48 +0000

There is no doubt that web video will increase in power in the coming years.

What you mention is interesting, as many have been taught of only 'viral' marketing benefits.

I agree, we need to think of web video in terms of our larger content strategy.

-Nabeel