It happens to all of us. We sit in front of our computers, stare at the screen and have no idea what to write about. It should be so easy, yet nothing comes to mind. Chances are, we’re thinking to hard.
If you do have bloggers block, here are 10 topics to help you come up with an idea to blog about.
Frequently Asked Questions – FAQs
Every business gets asked the same questions over and over again. These could come from prospects or clients and are great topics for blog posts. Chances are, if they are a FAQ, they’re also searched on a lot too.
New Products and Services
What’s new with your company? What are you offering now that you didn’t previously? Maybe its brand new or maybe it’s version 2 of an existing product. Don’t be afraid to tell the world when you have something new to offer them.
I’d be willing to bet that most people don’t know how to use half the features of the products they use every day. That’s why putting the spotlight on different features is such a good idea. People love to get more out of what they are already using.
What’s happening in your industry? Are their new laws that will affect your company? How about a merger or another big company folding? What’s changing and how could that impact your customers?
Interviews can be pretty easy. Come up with a list of questions and then interview someone. You could do it in person, on the phone or even via email. You could interview anyone from the marketing department to shipping and even your boss. Everyone’s point of view is different and it’s fun to see different sides of a company.
Everyone is searching the internet to find out if a particular product or piece of software is worth the money. If you can, look at what your company uses and write a review. It’ll work best if it’s something unique to your industry, but it could be for anything that helps keep your business running.
Create a Top 10 list.
Lists are a great way to make easy to scan and quick to consume posts. You could write about 10 Ways To…, 7 Tips for.., 14 of the Best…, 6 Mistakes. Pretty much anything you want. Just make sure your list is interesting and provides value to you readers.
Case Study or Success Story
Every company has them. A success story that they want to tell the world. So do it. Write out the situation, the actions taken and the results. Even if you already have a formal case study, summarize it in a blog post and then link to the full case study. Customers like to know that you’ve had success and it can really help sell your services.
Nothings perfect, and people spend hours trying to troubleshoot products and services every day. Wouldn’t it be great if you could offer up the solution? You’d be their hero! It could be solutions for your own products or maybe someone else’s. Either way, people like solutions and providing them can help build confidence in your brand.
What’s happening with your company? Are you growing? Did you promote someone? No blogs want to be completely self-centered, but no one likes a blog that doesn’t seem personal either. Don’t be afraid to talk about what’s happening as it helps readers feel more connected to the company.
There you go. 10 topics that will hopefully spur ideas on what you can write on your blog. So what are you waiting for? Go create.